The Law of Forced Efficiency
By: Brian Tracy

This law says that, “There is never enough time to do everything, but there is always enough time to do the most important thing.”

You Always Find the Time
When you run out of time and the consequences for non-completion of a key task or project can be really serious, you always seem to find the time to get it done, often at the very last minute. You start early, you stay late and you drive yourself to complete the job rather than to face the negative consequences that would follow if you didn’t get it completed within the time limit. Rule: “There will never be enough time to do everything you have to do.”

You Are Already Overwhelmed
The fact is that the average person today is working at 110% to 130% of capacity. And the jobs and responsibilities just keep piling up. Everyone has stacks of reading material they still have to go through. One study concluded recently that the average executive has 300-400 hours of reading and projects backlogged at home and at the office. What this means is that you will never be caught up. Get that out of your mind. All you can hope for is to be on top of your most important responsibilities. The others will just have to wait.
The Key Question You Should Ask
The key question you should ask is “What is the most valuable use of my time, right now?” This is the question that dominates time management. This is the key to overcoming procrastination and becoming a highly productive person. Every hour of every day, there is an answer to this question. Your job is to ask yourself the question, over and over again, and to always be working on the answer to it, whatever it is. Do first things first and second things not at all. As Goethe said, “The things that matter most must never be at the mercy of the things that matter least.” The more accurate your answers to this question, the easier it will be for you to set clear priorities, to overcome procrastination and to get started on that one activity that represents the most valuable use of your time.

Action Exercises
Take a few minutes each day and sit quietly where you cannot be disturbed. During this time, let your mind relax and just think about your work and activities, without stress or pressure.

In almost every case, during this time of solitude, you will receive wonderful insights and ideas that will save you enormous amounts of time when you apply them back on the job. Often you will experience breakthroughs that will change the direction of your life and work.

Make a Checklist for Becoming an Innovative Thinker

When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking. With the next couple of Successful Marketing Strategy emails you receive I want to try and help you be a more innovative thinker in approaching your own marketing situations.

The first thinking that I do when facing most marketing situations is to run through the same fundamental principles of success that govern all aspects of business. One good source of such a check list is the book ‘Think and Grow Rich,’ by Napoleon Hill and its thirteen principles based on commonalities discovered in over five hundred super successful business people.

Incidentally it’s worth mentioning that this book is a remarkable success story in itself in the publishing industry. This book was published back in 1937 yet as recently as April of 1996 ‘Think and Grow Rich’ appeared as number six on the non-fiction, best seller book list published in USA Today.

You’re going to hard pressed to find another book other than the Bible that has stood the test of time as well. The obvious reason for this is simply that this book works. Its principles are valid.

Of course, most people think creativity and innovation is something that just happens. Somewhere an ad agency has a group of creative types in weird clothes with beards maybe smoking the funny stuff, locked away in a room, waiting for inspiration.

Actually creativity and innovation is a systematic process of checking off possibilities. To be a marketing innovator you should build yourself a checklist of basic success ideas and principles, such as those in ‘Think and Grow Rich’ to review each time you work on an advertising, packaging, marketing or promotion project. Ideas like definite purpose. What do we want to accomplish with this effort? Going the extra mile, how can we give the purchasers perceived value much higher than cost? And other similar ideas belong on that checklist.

In just a couple of days, you’ll receive your next Successful Marketing Strategy where I’ll reveal the second type of checklist you must construct in order to maximize your sales and profits.

Dedicated To Multiplying Your Income,
Dan Kennedy
Get More Information Go To: www.onlineofflineinformationmarketing.com

Most people agree Internet marketing is the ultimate home business for many reasons;

1. It is the ultimate pyjama business; you can make money while wearing your pyjamas in your lounge room!

2. It is truly passive, easy to set up and it just keeps putting money in your bank.

3. Massive market, over 1 Billion computer users all over the world.

4. You can live anywhere in the world, you just need internet access. In fact I know one Internet Marketer who is sailing around the world and still running his business on his boat!

5. Every night when you’re sleeping, people are putting money in your bank!

When you wake up you have more money than when you went to sleep!

Honestly, what business could be better?

Ok so let’s say you have your website up and running for the world to see, the next step is to get people to look at it. Many people create websites hoping someone will find it, this is an absolute waste of time.

So how do we get traffic?

Google Adwords is the best way.

If you already have an existing website, you may be able to easily multiply your sales by 10, by using his techniques. I cannot recommend Perry enough.

Best regards
Want More Information Go To: www.web-site-wizards.com

How To Make Sure Your Advertising Produces Part 2
In your last Success Marketing Strategy, I revealed the #1-7 of the 14 tips that make sure your advertising works. Now let’s go through the last seven,

#8-14.
Number eight; keep your copy lean not necessarily short. Watch out for wordiness that distracts from the sales message. If a word or phrase does not advance the sales process why is it there? Most copy writers like to edit their rough drafts after a day or two cooling off period. You may want to use this same approach.

Number nine; keep your sentences and paragraphs short. Complex sentence structure or long paragraphs are intimidating and confusing to many people. Don’t make the common mistake of overestimating the intelligence and sophistication of your readers.

Number ten; you must create a sense of urgency. This can be done with discounts or bonus offers that expire within a certain time period or with extra incentives for fast response.

Number eleven; its okay to compare apples to oranges. Example, this cassette program costs only seventy-nine dollars. You might easily pay 300, 400 or even 500 dollars to obtain this same information by attending a seminar and seventy-nine dollars is such a small sum you might spend that much or more on a nice dinner for you and your wife in a fancy restaurant.

Number twelve; internal repetition is an important and beneficial technique. In a given direct mail piece it’s wise to make the same several main points several different times, several different ways.

Number thirteen; use the power of the P.S. Most direct mail copy writing pros agree that many people skip down to the P.S. on a letter and read that first. You can use this to your advantage two ways. One, be sure that your letter has a P.S. and two; make a powerful, interesting, persuasive statement in the P.S. For example, this is a good place to present the bonus offer.

And number fourteen; become a student of advertising copy. Study all the direct mail advertising that you receive carefully and collect those pieces that you find particularly persuasive. Over a period of time you’ll begin identifying common ingredients in those pieces that you can copy in your own work.

Now that we’ve identified the fourteen tips that go into writing effective advertising, in your next Success Marketing Strategy email I want to switch gears and identify the single most important device that gets your customer or prospect to buy!

Dedicated To Multiplying Your Income,
Dan Kennedy;-)
Get More Info Go To: ww.onlineofflineinformationmrketing.com

How to Turn 39 Cents into a Customer
I am not a great fan of the United States Postal Service. Overall there’s no doubt in my mind that it is a poorly managed, inefficient, financially troubled operation sadly in need of reform. But in spite of all its faults that system gives you a powerful and
effective sales force at a bargain price.

Using the postman as your salesman via direct mail advertising is a great bargain and one of the most effective marketing strategies available to most businesses. Direct mail gives the marketer tremendous control over the sales process. You can do direct mail marketing cost effectively in relatively small quantities. You control who gets your advertising and who does not. You can control to a great degree when they get it. You can test and evaluate a promotion very inexpensively before committing a big budget.

There really is no other media that gives you all of these advantages for the delivery price of a postage stamp. There have been many studies done to determine the average cost of sending a rep out to make a personal sales call, getting an ordinary business letter done and out of the office or making a telemarketing call.

My observation is that the bigger the company, the higher the cost. But even in well run cost efficient situations, these marketing methods can easily cost from ten dollars to a hundred dollars or more per prospect contacted. At that cost they are not the way to prospect for new business.

Advertising in newspapers and magazines, radio, TV and cable TV also has a cost factor problem, mammoth waste. When you buy this type of advertising, you’re paying for distribution outside your market area, copies that never reach readers and circulation to recipients who have no possible interest in what you have to offer.

Most businesses can benefit tremendously from the more controlled targeted process of direct mail advertising. In the Success Marketing Strategies emails that follow, I want to give you some insight into the three aspects of success in direct marketing advertising and introduce you to the two most common, most successful formats you can use in direct mail advertising.

Dedicated To Multiplying Your Income,
Dan Kennedy

Get More Info Go To: ww.onlineofflineinformationmrketing.com

How to Accelerate Your Success with a Mastermind Group
by Jack Canfield

We all know that two heads are better than one when it comes to solving a problem or creating a result. So imagine having a permanent group of five or six people who meet every week for the purpose of problem solving, brainstorming, networking, and encouraging and motivating each other!

This process is called masterminding and is one of the most effective success tools you can adopt! It is a powerful way to support your dreams and bring unlimited resources to your business and personal life.

Participating in a mastermind group has been critical to me. I can’t imagine achieving all I have without one, and it certaily made my goals happen much faster.

A Process for Accelerating Your Growth

The basic philosophy of a mastermind group is that more can be achieved in less time when people work together. Sometimes called a “dream team”, your mastermind group is made up of two or more individuals who voluntarily come together on a regular basis - weekly, biweekly, or monthly - to share ideas, thoughts, information, feedback and resources.

Your group can be composed of people from your own industry or profession or people from all walks of life. You can focus on business, increasing each other’s income, building a business, raising better kids, or solving a social problem.

Within your mastermind group, you benefit from the other members who empower you and draw out your full talents, resources and abilities. They trigger, stimulate, and motivate you to become all you are capable of being.

Creating Your Dream Team

The key is to choose people who are already where you’d like to be in your life - or who are at least a level above you. In forming your mastermind group, start by carefully enrolling another friendly, on-purpose, like-minded individual. Start by meeting together and then adding other selected, unanimously agreed-upon individuals who will work in total harmony for the good of each other and for the good of the group.

1. Your Dream Team should consist of 4-8 people. Most people find that 6 is the ideal number.

2. Meet weekly, if possible, for an hour to an hour and a half. This meeting must be held sacred as a life-enhancing priority. The meetings should be upbeat, enriching, encouraging and beneficial to each individual and the group’s purposes. I always start our meetings with a prayer or an invocation. You could also start with an inspiring story.

3. Each member must agree to play all out — to openly share ideas, support, contacts, information, feedback, and anything else that will help advance the individual and group goals.

4. Start by having each member share something positive and good that happened since the last meeting.

5. Next, have each member share an opportunity or problem they have experienced since the last meeting and ask for whatever support they would like on it. Appoint a time-keeper to make sure that everyone gets the same amount of time. This is important if you want your group to last. Everyone must get value at each meeting.

6. End by sharing appreciations and acknowledgements.

You’ll find one of the real values of a mastermind group is the accountability factor - other members checking up on you to make sure you meet your stated commitments. It’s one way to ensure you’ll accomplish a lot more!

For more details about masterminding, read Success Principle #46 in The Success Principles book or utilize the mastermind worksheets found in The Success Principles 30-day Audio Course.

© 2007 Jack Canfield

Are you “stuck” in this area?
Send me your most pressing question about Mastermind Groups,then join me for our monthly ‘Ask Jack Canfield’ Tele-Clinic on April 4th!
www.AskJackCanfield.com

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time.
Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The Benefits Of Joint Venture Marketing

1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with little or no money.
5. You can gain new leads and customers.
6. You can get discounts on products and services.
7. You can save money on business operating costs.
8. You can beat your competition.
9. You can gain referrals from other businesses.
10. You can solve your business problems.
11. You can save valuable time.
12. You can get free and low cost advertising.
13. You can offer your customers new products and services.
14. You can survive a depression, recession or a slow economy.
15. You can save money by sharing advertising and marketing costs.
16. You can target other potential markets.
17. You can expand and grow your business quickly.
18. You can gain valuable information or skills.
19. You can increase and protect your cash flow.
20. You can find new profit outlets.
21. You can become rich and wealthy.
22. You can start almost any business at little or no costs.
23. You can get rid of your extra inventory.
24. You can reduce and eliminate your debts and avoid bankruptcy.
25. You can afford to sell your products at a lower price.
26. You can increase your opt in or ezine subscribers for free.
27. You can get your web hosting and design for free.
28. You can save money outsourcing your workload for free.
29. You can find hidden income streams.
30. You can exchange useless products for profitable ones.
31. You can create new business funding and credit lines.
32. You can reduce your taxes.
33. You can find and create new distribution channels for your products.
34. You can give your employees more raises, bonuses and benefits.
35. You can even trade non business stuff to improve your personal life.
36. You can increase your sales and profits.
37. You can send your ad to huge, targeted email lists at no cost.
38. You can eliminate employee hiring costs creating barter outsourcing deals.
39. You can build your customer or opt-in list for free.
40. You can build profitable alliances with other businesses.
41. You can learn insider information from other experts at no cost.
42. You can test your product for free.
43. You can out-sell other affiliates much easier.
44. You can increase the number of affiliates that sign up to your reseller program.
45. You can offer more bonus products and incentives to buy.
46. You can get highly credible endorsements and testimonials from other experts.
47. You can quickly increase your ezine subscribers.
48. You can offer your products at lower prices than your competition.
49. You can easily find new up sell and backend products to sell.
50. You can create products faster and with less effort.

These are only some of the benefits. They’re endless!

Quote of the Day:

“If you know how to spend less than you get, you have the philosopher’s stone.” — Benjamin Franklin

Warm regards,

The Major Obstacle to Financial Success
By: Brian Tracy

The major mental obstacle to financial success is that some people believe that they don’t really dese rve to be rich.

The Biggest Demotivator of All
They have been raised with a steady drumbeat of destructive criticism, as I was, that has led them to conclude, at an unc onscious level, that they don’t really dese rve to be successful and happy. The worst effect of negative experiences in childhood, which are all too common, is that when people actually do succeed as the result of hard work, they feel guilty. These guilt feelings then cause them to do things to get rid of the money, to throw it away. They spend it or invest it foolishly. They lend it, lose it or give it away. They engage in self-sabotage, in the form of overeating, excessive drinking, drug usage, marital infidelity and often dramatic personality changes. To change your results with money, you have to change your attitude toward it.

Treat Money With Care and Attention
The fact is that money is very much like a lover. It must be courted and coaxed and flattered and treated with care and attention. It gravitates toward people who resp ect it and value it and are capable of doing worthwhile things with it. It flows through the fingers and flees from people who do not understand it, or who do not take proper care of it.

Become Skilled With Money
Sometimes people say that they are not very good with money. But being good with money is a skill that anyone can learn through practice. Usually, saying that one is not very good with money is merely an excuse or a rationalization for the fact that the person is not very successful or disciplined with money. The person has not learned how to acquire it or to hold on to it.

Be A No-Limit Thinker
The starting point of accumulating money is for you to believe that you have an unlimited capacity to obtain all the money that you will ever need. Look upon yourself as a financial success just waiting for a place to happen. And see yourself as deserving all you can honestly acquire.

Open Any Door
Money is good. Money gives you choices and enables you to live your life the way you want to live it. Money opens doors for you that would have been closed in its absence. But just like anything, an obsession can be hurtful. If a person becomes so pre occupied with money that he loses sight of the fact that money is merely a tool that is to be used to acquire happiness, then money becomes a harmful thing.

Money is Neutral
The Bible says, “The love of money is the root of all evil.” It doesn’t say, “money is the root of all evil.” It says, “the love of money is the root of all evil.” It is the preoccupation with money, to the exclusion of the really important things in life that is the problem, not the money itself. Money is essential to our lives in society. It is also neutral. It is neither good nor bad. It is only the way that it is acquired and the uses to which it is put that determines whether it is helpful or hurtful.

Action Exercises
Here are two things you can do immediately to put these ideas into action:

First, recognize and accept that virtually everyone who has money today at one time was broke and probably broke for a long time. Then they learned the skills of accumulating money and they are now financially independent. Whatever they have done, you can probably do as well.

Second, become a student of money from this day forward. Study it, learn about it and apply the lessons you discover toward your own financial life until you begin to attract more and more money in your direction.

How to Create Raving Fans
A variation of word-of-mouth advertising is what I call testimonial marketing. The best way to explain it is with some examples.

The best automobile salesman I’ve ever met is Bill Glazner with Sanderson Ford right here in Phoenix where I live. This fellow is a true professional in every sense of the word. He’s knowledgeable, competent, a skilled listener. He’s able to exert pressure without being offensive and has many other great sale skills but his most impressive attribute is mastery of testimonial marketing.

When you go in and sit down at his office you’ll find a typical car salesman’s cubicle, a little desk, a couple side chairs, and a rather tacky tile floor. Just what you’d expect!

But the walls in Bill’s office are covered top to bottom, side to side with instant snap shots of Bill’s customers standing next to their new cars. Each snap shot shows the happy customer next to or in front of his or her new automobile. As you look at the hundreds of these photos on his walls you can’t help but notice two things, first you’ll probably see someone you know or know of. Second the photos are dated and you’ll see some customers displayed several different times, years apart, pictured next to their new 1980 car, then again next to their new 1985 car, again next to their new 1990 car and again next to their new 2002 car.

These pictures are worth thousands of words. Inevitable reactions are all these people can’t be wrong and these people wouldn’t keep coming back if they weren’t being treated well.

I’ve seen this same idea taught and demonstrated by Ira Hayes, former top cash register salesman for NCR and today a superb motivational speaker. Ira carried huge fold out sheets of pictures of happy customers next to their new cash registers when he made a sales call on a store owner.

I’ve also taught this to thousands of doctors and know that those who use it get great results. In their waiting rooms you’ll find giant scrap books filled with photos of their happy, healthy patients.

Self-made multimillionaire W. Clement Stone used this exact tactic to build a huge insurance sales organization from scratch beginning in the great economic depression. His reps then and still today enter a business and start selling by flipping through page after page after page of lists of other area business people who bought their insurance programs.

In my business, speaking and consulting, testimonial letters and comments from satisfied clients are the most valuable selling tools possible. You need to carefully consider how you can collect testimonial type evidence of customer satisfaction and then use that evidence to attract and motivate other customers.

There are two specific applications of this idea that I’d suggest you think about that we’ll cover in your next Success Marketing Strategy in just a couple of days.

Dedicated To Multiplying Your Income,
Dan Kennedy
Get More Information Go To: www.onlineofflineinformationmarketing.com

The Most Important Part Of Any Ad
Let’s talk about the basics of effective advertising and writing effective advertising copy.

The first critically important key is the development of effective headlines. The headline is the most important component part of any type of advertising. It must work or nothing else matters.

Next in importance are the subheads that are used to break up long blocks of copy.

Next are photo captions. Photo captions are marvelous opportunities to make persuasive arguments. People are drawn to pictures and often read the captions beneath the pictures before reading just about anything else.

The same basic guidelines apply to headlines, subheads and photo captions.

First the headline should promise a positive benefit or ask a provocative question or both. Second it should telegraph its message in twelve words or less. Third it should stand alone. That means it should make a complete statement by itself.

I’ll give you a great example to compare all of your headlines to one that comes from the National Enquirer. This is a headline of a small mail order ad that has been running continuously in the Enquirer since before I was alive, a great indication that it works.

Here’s the headline: “Corns Gone in Five Days or Money Back.” This is a great headline. In just eight words it clearly promises a benefit, corns gone. It strengthens the promise benefit with a specific time frame, in five days. And it further strengthens the benefit with a guarantee or our money back.

Your headlines, subheads and photo captions need to be equally strong. If your headline does its job it will grab the attention of the reader and motivate him to read more of your offer. The headline will bring the reader into the copy. There are fourteen tips to make sure that your advertising copy works. I’ll give you the first seven of them in your next Success Marketing Strategy in just a couple of days.

Dedicated To Multiplying Your Income,
Dan Kennedy
Get More Information Go To: www.onlineofflineinformationmarketing.com