Archive for September, 2007

Sunday, September 30th, 2007

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

1. Golden Rule #12 of Successful Advertising.

2. Test Different Marketing Ideas, Headlines And Prices Business Booster #1

3. The 3 Most Important Elements Of Any Marketing Campaign

4. “I spy with my little eye - great marketing ploy”

Word count for this issue: 1033 Approximate time to read: Less than 5.5 minutes.

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1. Golden Rule #12 of Successful Advertising.
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Client testimonials increase credibility - - and sales. Like a referral, a testimonial is a
third party endorsement and therefore is much more believable.

If you say something about your product or service it may sound like boasting. If someone else says it, it’s more believable.

Hardly anyone (except mail order companies) uses testimonials. Use them in all your advertisements, letters and brochures. Why? Because …..They work.

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2. Business Booster #1 - Test Different Marketing Ideas, Headlines And Prices
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Recently we had a new idea for a product, so to test it, we did 8 different promotions with 4
different headlines and 2 different prices. We tested 1,000 of each and here’s what happened:

2 promotions got 0 response
5 promotions got between 1-5 responses
1 promotion got 20 responses

This means that the best headline/price combination got 20 times the results of the worst. Imagine what would have happened if we only tried one, or if we didn’t monitor what we did. Chances are it would have been a big flop. Now we are going to take the winner and test it
against another 4 different ways. Then, once we’ve confirmed the best promotion, we’ll test 5,000 or 10,000 of that one. If successful, we’ll continue the ‘roll out’ at 20,000 to 30,000 a week!

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3. The 3 Most Important Elements Of Any Marketing Campaign
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Always Test The 3 Most Important Elements Of Any Marketing Campaign.

a) The list (or who you target).

b) The headline of any advertisement, the opening statement of your letter, or the first thing you say person-to-person over the phone.

c) The offer (or how you package what you are selling).

Recently I developed a new product promotion and tested 3 headlines. The best one got 12 times as many orders as the worst one. I’ve listed them below. See if you can pick the winner. The answer is at the end of this business booster.

Headline #1: Labour Law Warning To Employers: Don’t Hire Any Staff Until You Read This Sub-headline: New Report Reveals Shocking Truth About Unfair Dismissal And Sexual Harassment Laws

Headline #2: Are You Having Sex At Work? New Report Reveals How To Protect Your Business From The New Unfair Dismissal And Sexual Harassment Laws

Headline #3: How To Protect Your Business From Unfair Dismissal And Sexual Harassment Claims.

Great marketing is nothing more than the scientific process of elimination. It’s like a tennis tournament really. You start with a field of 16 starters and pit them against each other until you get the winner. The good news in marketing is you may often get several winners, but you must follow the basic recipe I’ve given you here. The offer might mean that if you sell beds you
test by offering 6 months interest free payments, or a set of sheets and a pillow with each bed.

If you sell swimming pools you may offer 12 months free maintenance or a year supply of chemicals. Or you may vary the payment terms. Or you may try different prices and financing packages. Or servicing contracts and so on. And of course the list (who you target) is the most important part. The customers must want what you are selling and must be able to pay for it Remember this:your existing customers are always the best prospects for any promotion you run.

Headline Question The answer to the headline question is that No. 3 beat No. 2 by 1200% - that’s 12 times as many orders!

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4. “I spy with my little eye”
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You know that in order to sell more you need to be different, so that other people will take notice of you and your business. You may ask yourself “But how can I be different, I am selling toilets - how exciting is that?” Well let’s see here what can be done:

Simplicity is the key. Saving money can be a factor too.
What if you have the premises and wanted to fence it - why do boring old fence - try real…

More to come. Stay tuned, sell more, prosper and most importantly - have fun!

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In Next issue:

1. Golden Rule #13 of Successful Advertising.

2. Business Buster #2 Secrets of designing irresistible offers that sell to your best customer.

3. More of “I spy with my little eye”

www.onlineofflineinformationmarketing.com

The 4th Gen Y Secret Finally Revealed!

Sunday, September 30th, 2007

The 4th Gen Y Secret Finally Revealed! -

‘How to create Gen Y database…’

Why not capture the information of Gen Y’s every time you run across them in a presentation?…

Here is the best info to get and build a list of…

Name____________

Myspace address (MySpace.com/________

Cell Phone - _____________
(For Text Message Marketing) - Info on the next tip…

E-Mail - ________________

YouTube profile _____________

I.M. - (Instant messenger for live chatting, Ex. MSN, AIM, Yahoo, Skype Etc.)

Put all of this on a sign in sheet and start to build a Database.
Be sure to show all the names of the people already in the business
on your E-Mails and or MySpace Group page.

Another ‘Hidden Secret of The Gen Y Expert’
will be revealed next week…

Could be Just has the answer for you You can contact Jason and Jen at: www.web-site-wizards.com

“Step into the Web-World Wide Web That Is!”

Friday, September 28th, 2007

Networking University
Presents
Step into the Web

By Paul Gillin

For small business owners, the benefits of blogs, podcasts, online video and social networks are so compelling-at such low costs-that you owe it to yourself to look at the opportunities.

You don’t have to be a technology geek or a professional writer to take advantage of these new tools. You do need to be passionate and informed about a topic and have the time and commitment to write frequently about it. For most small businesses, that means an hour or two a week. Here are some quick steps to get started.

Find out what others are already saying about your area of expertise. Sites like Technorati and Google Blog Search will get you started listening in on the conversation. Set up some Google Alerts about topics that interest you and start getting regular updates on what others are saying. While you’re at it, set up an alert on your own name to see when others mention you.

Once you find writers with similar interests, carve out a special niche for yourself. It could be your topic, your writing style or the approach that you take. Differentiating yourself is a matter of figuring out how your voice can stand out from the others. Even in crowded markets, it’s possible to be distinctive.

Go to a free service such as Blogger.com or WordPress.com and start your blog. It’s easy and you’ll be publishing to the web in minutes. Contact bloggers with similar interests, introduce yourself and let them know what you’re writing about. Link to them and ask for a reciprocal link. This is critical to building traffic.

Experiment with other media. Grab a cheap digital camera and take pictures of your prospects and team members in action. A fifty-dollar microphone and free editing software such as Audacity can have you producing Internet audio in no time. Annotate a PowerPoint presentation with voice commentary and post it for people to download.

Get yourself registered on the top search engines and blog directories. Technorati and BlogPulse are two services that show who is linking to you. MasterNewMedia has a huge library of directories and search services with instructions about how to submit your site to each one. It’s fun to watch your blog climb the rankings!

Comment on other people’s blogs and link back to your site. Be courteous and humble. Don’t sell or deceive. Focus on helping your visitors do their jobs better. They’ll quickly see the value you have to offer.

Don’t get discouraged if you don’t see immediate results. The most successful bloggers have been at their craft for two or three years. It takes time and commitment but the rewards are substantial. You’ll never spend so little to get so much in return.

“Still Broke, Got That great Idea, Just Haven’t Gotten Anywhere Yet?-Let Me Kick Start You!”

Thursday, September 27th, 2007

In one of James Allen’s lesser known books, “Byways of Blessedness”, he devotes the entire first chapter to beginnings. He writes, “Most beginnings are small, and appear trivial and insignificant, but in reality they are the most important things in life.” :idea:

Without a beginning you could have the greatest idea and the greatest plan in the world and you would still fail. Whereas a modest idea and an incomplete plan often produces success when accompanied by even an “insignificant” beginning. 8-O

“Beginning” is just another way to describe the most powerful six-letter word in the vocabulary of achievers: A-C-T-I-O-N. ;-)

Hugely successful people, the kind who go from mediocre to millions almost overnight, know that the major key to their success was taking MASSIVE ACTION. When Jeff Bezos decided to start Amazon.com, he left his job on the East Coast and headed to Washington State. He had his wife drive him and their belongings across the country so that he could stay on the phone constantly; convincing potential investors and vendors why Amazon would be a success. :roll:

Even the smallest of actions, the ones James Allen called trivial and insignificant, can lead to great success. Sir Isaac Newton’s principle that a “body at rest tends to remain at rest and a body in motion tends to remain in motion,” definitely applies to the action principle. Once you’ve taken the first step (even a baby step), the next steps seem easier to take. :lol:

It was one of the key principles that almost every single teacher throughout my life has focused on. That’s why so many of my clients have said something like Autumn Tate of Colorado later wrote, “”My husband and I have been talking so much about where we go from here, what steps we take next, and what we want to achieve. We have known for a long time that we felt called to reach out in a huge way, but have not been able to put a clear focus on what that means. I know that this has launched us into massive action.”

Getting launched into massive action is just one of many things you’ll learn from “The Wizard Of Wealth”
www.axelhenriksen.com
Claim your Free Gift by visiting www.millionairemakersinternational.com and completing the coupon

We teach how to MASSIVELY IMPROVE Your:
Vision
Clarity
Focus

And show you how you can get started TODAY taking those baby steps and building up to Massive ACTION!

New Zealand Specific-Latest Property News (nz)-Property Law bill passed

Thursday, September 27th, 2007

Latest Property News (nz)
Property Law bill passed

New Zealanders will find it easier to understand and apply the rules governing their property dealings due to this week’s passage of the Property Law Bill by Parliament, according to Associate Justice Minister Clayton Cosgrove.

The Property Law Act 2007 clarifies and modernises the many complex, technical rules contained in the Property Law Act 1952 that apply to dealings in land and personal property.

“This legislation affects New Zealanders’ everyday lives, such as when they buy or sell a house, or if they run a business that involves borrowing money or leasing commercial premises,” Mr Cosgrove said.

These dealings can involve mortgages and guarantees to secure loans - all of which come under property law.

“It is vital that this law is up to date, clear and accessible.”

The new Act is largely based on Law Commission recommendations that aim to create modern, more user-friendly legislation for people buying or selling property, mortgaging their property to raise finance, or entering into commercial leases of land.

Mr Cosgrove said the changes bring certainty for people and protect their rights over property transactions, as well as ensuring the relationship between the parties to a lease is reasonable and fair.

Examples of reforms within the new Act include:

* Extending the current law that lessors cannot unreasonably refuse their consent to a lessee’s request to transfer or sublease premises to someone else or to a lessee’s request to change the permitted use of premises.
* Releasing lessees from liability for damage to commercially leased premises where damage results from events such as fire or flood or from any danger for which lessors are insured, provided that they have not intentionally caused the damage, or caused the damage through serious criminal offending, or caused the insurance monies to be irrecoverable.
* Clarifying the rights of owners of a piece of land that provides access to their respective properties, particularly about repair and maintenance costs and disputes.
* Extending the powers of the Court to make an order for compensation when modifying or extinguishing an easement or covenant, or to vary orders requiring the completion of work, such as the removal or trimming of trees, where circumstances change and the order is no longer appropriate.

Mr Cosgrove said the new Act clarifies the law and makes it easier to understand and apply.

“Promoting certainty in property dealings will reduce the number of property law disputes,” he said.

“Junque” Mail

Thursday, September 27th, 2007

“Junque” Mail

If you don’t get Denny Hatch’s newsletter, you’re missing a real treat.

Denny was the founder and of Target Marketing magazine, Who’s Mailing What (Now called Inside Direct Mail) and several great books, including Million Dollar Mailings and Method Marketing.

He’s an amazing guy – and his recent newsletter had an article so good, I asked for permission to share it with you, in it’s entirety.

You can subscribe free at www.businesscommonsense.com
- just please mention my name.

Here’s Denny’s article:

* * * * * * *

Let’s get this out on the table right now—I love junk mail.

Compared to spam—the ultimate time sucker—a little daily junk mail (which can be opened over the recycling bin) is dream stuff.

And by the way, I love the term, “junk mail.”

Years back, any mention of the term “junk mail” in the media brought huffy letters from members of the direct marketing community demanding an apology from the offender.

When the great West Coast copywriter, the late Bill Jayme, was asked what he did for a living. “I write direct mail solicitations for magazines,” he said, “such as Atlantic Monthly, BusinessWeek, Civilization, American Heritage and many others. High-class junk mail. I call it “junque mail.’”

Jayme went on to say people love junk mail—and junk.

“Vintage car buffs love junk yards,” Jayme once said to me. “Antique collectors love junk shops. For a brief period, Wall Street had a love affair with junk bonds. Vacationers love to head for the Caribbean with a pile of junk fiction. And what would a Hong Kong fisherman be without his j**k?”

General agencies hate direct mail because it is accountable and for years have tried to persuade their clients that it is the ugly little step-sibling of advertising.

Junk mail—direct mail—is in fact the aristocrat of advertising.

Pankaj Shah’s Master Plan

Pankaj Shah is founder and CEO of GreenDimes, a company that is hoping to put direct mailers out of business by generating anger at unwanted mail and its alleged destruction of trees and damage to the environment.

One of Shah’s citations is the WildWest Institute’s statistic that 100 million trees are destroyed each year to produce 4.5 million tons of junk mail, with 44 percent of that thrown away unopened.

(For the record, more than 90% is thrown away unopened.)

According to the crawl on Shah’s Web site, he has stopped 1.6 million pounds of junk mail, planted 320,000 trees and saved $4 million gallons of water.

Shah—with 50,000 members and 16 employees—has a dream: to stop 95% of all junk mail.

Actor Matt Damon, who sits on Shah’s board, did the talk show circuit to promote the GreenDimes Web site. Included on his rounds: “Oprah,” who mails tons of junk mail solicitations to get subscribers to the magazine that bears her name.

Oops.

“Everybody gets junk mail, and nobody likes it,” crusader Shah told The New York Times.

A Look at the Numbers

* Stop 95% of all junk mail and a First-Class stamp would cost somewhere between $5 and $10—maybe more.

* Because of junk mail, the United States Post Office is in business, reaching every address in America every business day.

* Does nobody like junk mail? According to the Direct Marketing Association (DMA), direct mail generates $700 billion in sales.

That seems to me a lot of people like junk mail and happily spend money as a direct result of it.

When I tell people that my career was spent creating junk mail, more often than not the response will be, “I hate junk mail.”

“Do you hate catalogs?” I ask. “No, I love catalogs.”

“Then you don’t hate junk mail.”

In addition, nobody likes an empty mailbox. If I receive no mail (it very seldom happens), I get a brief pain in my gut. Nobody cares about me. My letter carrier is the one person from government who touches me every business day and lets me know the system is still working. Did he have a heart attack and die? Or is the system busted? Has the government run out of money? In short, mail is a good thing.

Junk Mail—Its Exquisite Efficiency

The DMA currently estimates that in order to generate $700 billion in sales, marketers will spend $56 billion on direct mail and catalogs this year.

That translates to every $5.60 in marketing costs bringing in $70 in sales—a glorious return on investment (ROI). The biggest expense is postage. Of that $5.60, maybe $1.50 is the cost of paper.

What about the destruction of trees?

Every paper company and saw mill spends a fortune on reforestation—planting multiple trees for every one cut down. The result, according to the American Forest & Paper Association: The United States has 20% more trees than it had on the first Earth Day celebration more than 25 years ago.

“Trees are a crop that must be harvested slowly,” said Rush Limbaugh.

And unlike toilet paper, paper towels, cups and napkins, corrugated shipping containers, computer paper, stationery, throw-away diapers, airline and movie tickets and shopping bags, the paper used in junk mail creates wealth and jobs.

Junk Mail—the Aristocrat of Marketing Media’

* Direct mail is the most precisely accountable of all advertising methods, measurable down to 10th and 100ths of a percent.

* Contrast this with what the general agencies do—try to create awareness by spending millions of dollars of television airtime and space advertising (for which they get fat commissions) without a clue as to its effectiveness.

* Unlike spam, direct mail is the rocket science of marketing. It requires enormous skill and discipline for one reason only: the cost. At roughly 50 cents a mailing—and up to $1 or more for a catalog—it does not take much direct mail sent to the wrong people or containing a poor offer to result in rivers of red ink.

* In the international marketplace where theft and piracy are rampant, direct mail is the best secret medium to use for testing the efficacy of a new product or service. If you announce a new product in a magazine, newspaper or on television, it becomes public knowledge instantly and fair game for the world’s thieves and weasels that never had an original idea in their lives. They will steal it, manufacture it and sell it worldwide for less than your cost within a few weeks—or less.

* By contrast, a wee 20,000 test in four states will go unnoticed, as will the confirming tests of 200,000 and even 2 million. By the time savvy marketers have a fix on the ROI—thanks to judicious direct mail testing—they can go out via more direct mail, inserts, space ads, television, phone calls, the Web, billboards and skywriting. The market will be creamed before the rascally copycats can get an RFP out to their man in Taiwan.

* A consultant e-mailed me with the following question: What do I tell my clients who are upset when customers complain about receiving so many catalogs? The response:

If I had a store in your neighborhood, I would know when you are ready to buy because you would come in and make a purchase. As a cataloger, I don’t know when you want to buy, so I have to periodically send you my “store” to alert you about new products and offers. You are able to shop my catalog from the comfort and convenience of your home without spending money for gasoline or wasting time going from store to store looking for just what you want, only to find the store is out of stock. My entire reason for being is to be able to get you what you want and save you time and money. I am honored that you are a member of my family of customers. Thank you.

What Goes Around Comes Around

Twenty-one years ago some sensation-seeking jerk like Pankaj Shah dumped on junk mail, and I ran a column much like this one in Peggy’s and my cranky little newsletter, WHO’S MAILING WHAT! (now Inside Direct Mail). It triggered the following letter from Bill Jayme:

Apropos of your excellent defense of junk mail in your September issue, here’s another that we did back in the early 70s for the DMA when Congress was threatening to withdraw Third Class preferential rates. Change “dime” to “quarter” for that phone call and everything still holds, no?

I found the mailing Jayme sent me—a stylish and persuasive 9” x 12” personalized mailing to every member of Congress that contained a ringing defense of junk mail sent out by the DMA (which, at the time, was called the Direct Mail Advertising Association Inc.). It was written by Jayme and designed by his partner, Heikki Ratalahti, under the direction of [Chris] Stagg, [Bob] Dale and [Dick] Archer.

WWW.COPYWRITINGWIZARDS.COM

“Unless you’ve been living on Mars, you’re almost certain to have heard about the so-called sub-prime credit woes besieging both US borrowers and world-wide financial markets.”

Thursday, September 27th, 2007

Unless you’ve been living on Mars, you’re almost certain to have heard about the so-called sub-prime credit woes besieging both US borrowers and world-wide financial markets.

Many of the angles to this crisis have been covered, however one perspective that’s been largely overlooked is the likely impact for property investors.

Read on to discover a no nonsense Aussie
perspective to understanding the sub-prime debacle.

If you can spare me five minutes, then I’ll tell you everything you need to know as well as provide you with four tips on how to protect your investment nest egg, and perhaps even capitalise on any uncertainty.

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The Problem

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Many in the media have spruiked a convenient tale that US loans were being handed out to the financially destitute like lollipops to children. However, spend 32 seconds scanning the internet and you’ll quickly discover that’s not what’s really happened.

In fact, if that was the problem then there would be an easy solution - regulate mortgage lending and hey presto you’d have a quick fix. No, the issue here is both wider and more alarming than simply assuming the wrong people were given the wrong finance.

If you always try to make a financial killing,
then you constantly risk being killed!

The problem was that people forgot the simple rule that when you spend more than you earn, you’ll eventually end up broke - particularly if you borrowed the money to begin with.

What happened in the US was that the economy grew fat on equity fuelled spending, so that when house prices stopped growing and began declining, the debt was left without the value.

For example, when you use debt to buy depreciable items (like plasma TVs and I-pods) then the value of the purchase quickly depreciates once you start using it, yet the debt is a lot harder to work off.

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Sub Prime Hiccups

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Sub-prime debt is a fancy way of describing second class loans. Here in Aus we tend to use terms ‘non-conforming’, or ‘no doc’ loans to describe fringe mortgages.

Without wanting to oversimplify the problem, the crux of the issue stems from average Americans over-borrowing. That is, when the prime mortgage market restricted how much they could borrow, borrowers hopped over to the sub-prime alternative where more money was being offered at higher interest rates.

Not used to consuming under their means, the greed mentality meant that as much house was bought as the maximum amount that could be borrowed allowed.

A comparison can be drawn with Aussie loan products. Some in the second tier advertise up to 105% of the purchase price of a home can be borrowed, yet the big four banks usually take a more conservative approach where lending is capped at approx 80% of an independently verified valuation. Beyond that, mortgage insurance is needed.

Most Loans In
The US Are Fixed.

Unlike here, the majority of home loans in the US are fixed for the life of the debt - even up to 25 or 30 years. The variable rate alternatives are called ARMS or Adjustable Rate Mortgages.

Now, because the US mortgage market is quite sophisticated, there are many different types of adjustable rate mortgages on offer. However, a common variety is a 2/28 ARM. Under this loan, the interest is usually heavily discounted and set as interest-only during the first two years, but thereafter resets to market plus a healthy interest margin.

And here’s where things go wrong.

The US Housing Market
Was A Lot Different Two Years Ago!

The US housing market was a lot different two years ago. Prices were going through the roof and people were doing just about anything to get a foot in the property door. Remembering that the initial ARM interest rate was often heavily discounted, one popular strategy used by borrowers was to get a cheap 2/28 ARM with the view of refinancing to a fixed term loan when the debt reset after the two-year intro period.

Sadly, as interest rates rose and the general property market softened, today many find themselves in the poo because the value of their house has gone down the toilet, their loan has stayed constant (interest-only) and their interest payments are due to rise sharply as the rate is adjusted to market plus a margin.

If you’re wondering why people would ever think about doing such a thing, here are two common-day similar instances that happen here:

Two-Year Interest Free: Many furniture sellers offer two-year interest free periods. People think they’ll comfortably pay it off but lenders know a good percentage won’t and will be slugged up to 24% interest.

Credit cards offering up to 55 days interest free. Pay on the 56th day and you will get charged interest from day one at up to 19% per annum!
The sub prime mortgage market isn’t full of dud borrowers.
It’s full of properties where the debt is greater than the value.

The truth of the matter is that the sub prime mortgage market isn’t full of dud borrowers. It’s full of dud properties where the loan is greater than the value, and hence people are considering walking away rather than paying top dollar for a dud.

Remember too that going bankrupt in the US holds little, if any, of the public disgrace and shame that it does here. It’s more of a case of ‘oh well - I’ll downsize and start again.’

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World Wide Problem

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Now that we know what went wrong (namely negative equity when loans were due to reset), the next issue to chew though is to try and understand why this is a world wide problem.

The answer is: loan syndication.

The second tier mortgage market is characterised by the fact that the loan funds do not originate from a deposit base. Instead, the money must first be borrowed (from financial institutions, fund managers and big players via money markets), and then subsequently on-lent via mortgage originators and brokers through to the end customer.

Taking another perspective, the loans were bundled up in the US and then sold to foreign investors as first-mortgage security.

That’s great, but when the economy takes a dive then accounting standards require that the value of the debt be written off to current realisable value. If there are any doubts then it must be written off entirely.

Enter panic. As more lenders are forced to write off their debts, questions about the solvency of companies holding the assets are called into question. Lenders start to become a little jittery, and so to compensate for the extra risk, they demand higher returns on their money and this is achieved by raising interest rates.

This is the fear for those holding RAMS loan products. I’m led to believe that a lot of the money lent under the retail RAMS product range is money sourced on world markets. As their cost of finance increases, those charges will be passed on regardless of what the RBA decides to do about their cash target benchmark.

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Beware October!

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Without the intervention of billions of dollars of support by Federal Banks around the world to prop up confidence, we’d probably already be in the midst of a major financial correction. Certainly a recession, perhaps a very deep one.

We all know that bad news travels fast. Pictures of people queuing outside Northern Rock branches in the UK wanting to pull out their savings before their bank accounts are frozen hardly instils maximum confidence.

Could it happen here? Why not? Are you old enough to remember Pyramid, Tri-Continental, or the failure of the State Bank of Victoria (bought out by the Commonwealth Bank)? What about so-called safe insurers like HIH?

Imagine the carnage if the housing industry collapsed and mortgage insurers went bust! Game over red rover. Truly though, that’s a very extreme possibility, certainly highly unlikely.

What is known though is that October is likely to be a rollercoaster month.

First of all, October is traditionally a shocking time for share markets. Secondly, according to one source, up to 660,000 US ARM loans are due to reset in October.

It doesn’t take much imagination to see that an ounce of bad news could quickly escalate into a trend of negative sentiment. If severe enough, panic could result.

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Axel’s Tips

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One of the benefits for those in my R.E.S.U.L.T.S. mentoring program are the regular detailed written investor volumes I send out that are chocked full of information about how to become a more sophisticated and strategic property investor.

As part of my market update for an edition due out soon, I tackled the US sub prime mortgage issue and provided several tips to prepare in advance for what might happen. Here are four of them:

1. Build cash reserves - don’t max out!

Cash represents both buying power to snap up bargains and also liquidity protection should the banks start calling in loans.

2. Take profits on marginal property deals

Considering the increasing volatility and likelihood of higher interest rates, marginally profitable deals are more likely to become loss makers. There is no shame in converting equity into realised profits to build a superior financial position.

3. Push Timeframes Hard - Manage, Manage, Manage!

Now is not the time to be complacent and given the uncertainty in the current climate, you’d be very smart to push through on your project timing and avoid delays like the plague.

4. Think Hard About Good Deals That Hog Cash

Good deals are becoming more common, but rather than jumping in, make discerning choices about what you buy.

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Summary

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The sub prime mortgage market is not a problem that sprung up overnight. It took years to eventuate and it will take some pain before it is healed. With the traditionally scary month of October only weeks away, now is not the time to make a major play on the property market which sees you bet the bank on a speculative deal.

——————————————————————————————
Axel Henriksen
“The Wizard Of Wealth”

Life Would Be Easy… If It Weren’t for DIFFICULT People

Thursday, September 27th, 2007

Life Would Be Easy… If It Weren’t for DIFFICULT People
by Connie Podesta

Go on, it’s okay. Admit it! We all know that life would be a whole lot easier if we didn’t have to deal with those few (or many) difficult people we just can’t seem to avoid. I think you know who I’m talking about.

What’s not okay is to give up something you need, want or deserve because of their rude, obnoxious, sullen, and apathetic habits. Yes, I do mean “habits”. If you’re tired of playing their game, take charge of your life by taking a good look at yourself! You can not change them, but you can change what you do and how you act around them - and ultimately how they affect your life.

The Good News… and the Bad News

Difficult people have been trained and taught to act the way they do since they were children. In fact, they have been rewarded for their negative behavior throughout their entire lives. Difficult behavior worked for them as children - and more important, it continues to work for them as adults.

I believe that most of us are born with the capacity and desire to love and be loved. As we grow, we learn to respond to verbal and visual cues and we begin to adjust our behavior to obtain the positive responses we want. Children who can manipulate their parents soon learn to enjoy feelings of power and control over others.

The game of life is basically about “getting our needs met.” And you certainly do play a part! We reward difficult people by giving in to their needs. Think about it. If someone’s behavior is consistently inappropriate or unacceptable toward you, ask yourself if in any way you are rewarding their negative behavior.

For example, Helen gets upset every time Harry mentions that he wants to play golf. Rather than face a 2-hour lecture he usually finds it easier to just stay home. One day, however, he gets angry and accuses her of being a nag who never understands him. Instead of answering back, Helen gets her feelings hurt, stomps off and gives him the silent treatment. Harry takes advantage of her “cold shoulder” and plays a few holes of golf!

Jennifer wins the same “reward” at her new school. Few of the kids would talk to her and some were even making fun of her. She asked to stay in during recess, but the teacher said no. Eventually she gets into a fight and pushes another girl down. The teacher tells Jennifer that fighting is against the rules and she will have to stay inside. What did Jennifer learn? Ask the teacher respectfully and you will not get what you want. Push someone and you can avoid recess!

We have three choices each time we respond to another person: 1. Be positive; 2. Be negative; and 3. Avoid or ignore them. Difficult people see avoidance as a positive response. When we ignore unacceptable, inappropriate behavior, it will usually happen again because our avoidance tells the difficult person that we are willing to accept their behavior.

What do they really want?

Difficult people want to do their own thing, in their own time, in their own way, without interference. In addition, they expect everyone around them to cooperate - even work extra hard - to ensure that this happens. And they do not see anything unreasonable about these expectations. There is little in their experience to signal them that their actions are inappropriate. They also have little (if any) desire or motivation to change their habits.

What can I do about it?

We learn a lot from difficult people. We tolerate their behavior and attitudes as “part of life.” We hold back our feelings and swallow our words. We make concessions even when we do not receive anything in return. We compromise even when it is 90/10 instead of 50/50. We may even question our own ability to relate and communicate with others reasoning that “Maybe it’s me.”

Since we cannot change difficult people, we can only change our selves and our reactions to their behavior. They need our cooperation and our permission to intimidate, control and repeatedly manipulate us to get their way. In most relationships, we are treated exactly the way we allow ourselves to be treated.

The good news is that because we are partly responsible there is something we can do to create and maintain relationships where we are treated respectfully. That’s great news! By focusing on our selves and the changes we can make in our own behaviors and reactions, we can begin to take control of how other people treat us - today!

Take Action!

Think about two difficult people in your life.
Identify the behaviors of these difficult people.
Ask yourself if you could possibly be rewarding these difficult people.
Would they describe you as the difficult person? If so, what would they say?

CLINK HERE TO Findout How You can BEST relate to Difficult People

Connie Podesta

How to Communicate After a Fight - Six Easy Steps to Recover Relationship Harmony!

Thursday, September 27th, 2007

How to Communicate After a Fight - Six Easy Steps to Recover Relationship Harmony!
by John Gray

Wouldn’t it be great if your love relationship could be a bed of roses all the time? Imagine being magically transported to a land of brilliant sunrises and sunsets where there were no misunderstandings or hurt feelings, no sideways glares, no slammed doors, and no arguing. As much as any couple may avoid fighting, the truth is, one minute you may feel great passion, and the next you’re contemplating divorce!

Too many times we justify this shift in attitude by thinking that our partner’s behavior needs an overhaul. Funny thing though, it’s usually not about them! So what’s next? How can couples open the communication again and put an argument behind them?

Read on as we take a look at the six steps to leaving a fight in the dust and getting back on the road to lasting romance.

1. Take the Edge Off - Get a Little Space
The best way to stop an argument is to nip it in the bud. Men, in particular, need to cool off and think things through. Women need to make sure that they are not bringing a ‘cold-front’ to the negotiating table. This is a good time to reflect on how you usually approach your partner. Take a step back and think about how much you love this person. Also, focus on your own needs and take some self-healing time.

2. Ease Into It After Some Downtime
Approach each other slowly and softly after some downtime. Wait until you can feel positively about your partner and the relationship, as it’s impossible to work things out when negative emotions are still on the surface. If your anger, hurt or frustration is still overwhelming, take it as a sign that you are not ready to jump into solution making. It’s too easy to blow things out of proportion unless you take a step back and ease in to the resolution slowly.

3. Nothing Too Serious
After some time has passed, come back and talk again, but in a loving and respectful way. Fueling the argument is not your goal. Take it easy, and keep the conversation light, because even though some time has passed, you still may not be able to be objective right away. Simple gestures like a smile, holding hands or getting your partner to laugh at something silly and unrelated to the situation can be good icebreakers.

4. Women Need to Talk
Women often need to completely talk the problem through before they are able to stand aside and put it behind them. Men can mistakenly feel blamed and attacked when a woman works through her problems by talking, so it’s a good idea for her to reassure him. By letting him know how much he is supporting her by listening, she will free him from feeling unappreciated or attacked as she rehashes the details of the upset.

5. Men Need to Be Forgiven
After a big blow-up, men simply need to be told that they are forgiven. The four magic words to support a man in getting over hurt or angry feelings are, “it’s not your fault.” A man hates to feel criticized, or that his partner disapproves of him. When a woman forgives her partner for his mistakes, she not only frees him to love again but also gives herself permission to forgive her own imperfections.

6. Both Parties Need to Take Personal Responsibility
Couples can’t point fingers after an argument and expect things to get better. Both men and women have to acknowledge their own shortcomings and take responsibility in order to move on and improve communication. Men have to let go of being righteous, demanding and overly sensitive, while women have an opportunity to apply new and improved relationship skills to assure him that he is appreciated and that she does not blame him for the fight.

Learning to communicate with each other through stormy times is essential to the success of a long-lasting relationship. While the best advice we have for couples is to avoid arguments, the stresses of ordinary life can get in the way of even the happiest Martian and Venusian collaboration. Again, forgiveness really is key for both sides. None of us will ever find a mate who is perfect all of the time; however, we can be the best for the one who is most perfect for us.

“What’s Your Self-Image in Selling Like?”

Wednesday, September 26th, 2007

Self-Image in Selling
By: Brian Tracy

Why Your Self-Image is a Key Part of Your Personality
Your self-image is the way you see yourself and think about yourself. It is often called your “inner mirror.” You look into this mirror in every situation to see how you should perform on the outside. You always behave on the outside in a manner consistent with the picture you have of yourself on the inside.

How Do You See Yourself
For example, if you see yourself, as calm, confident and competent in any aspect of selling, when you are engaged in that activity, you will feel calm, confident and competent. You will be positive and happy. You will perform well and get excellent results. If, for any reason, it doesn’t go well at that time, you will throw it off and dismiss it as a temporary situation. Your self-image is clear. In your mind’s eye you see yourself as good and capable in that area, and nothing can interfere with your mental picture.

Change Your Self-Image
The most rapid improvements in sales results come from changing your self-image. The moment that you see yourself differently, you behave differently as well. And because you are behaving differently, you get different results.

My Own Story
Some years ago, when I was selling club memberships from office to office, I would end my presentation by giving the prospect a booklet outlining the membership benefits and encourage him to “think about it.” My self-image was such that I could not bring myself to ask the prospect to make a buying decision. All day long, I would go from office to office giving my presentation and leaving a little book with descriptions to read. And as you might imagine, I was not making any sales. When I called people back after they had time to think about it, they would invariably say that they were not interested.

The Turning Point
I was getting desperate. I was living from hand to mouth at the time. Although I was seeing lots of prospects, I was making very few sales. Then I had a revelation which changed my career at the time. I realized that it was my fear of asking for the order that was causing all my problems. It was not my prospects. It was me. I needed to change my self-image and thereby change my behavior if I wanted results to improve.

Make A Decision
The very next morning, I made the decision that I would not call back on a prospect. The size of the purchase was small and, when I had completed my presentation, the prospect would know everything that he needed to know to make a decision. There was no benefit or advantage of leaving material behind or giving the prospect several days to think about it. At my very first call, and I still remember it, when I had finished my presentation, the prospect said, “Let me think it over.” I smiled and told him that I did not make call backs because I was too busy, and then I said, “You know everything you need to know to make a decision right now. Why don’t you just take it?” I remember him shrugging his shoulders and saying, “OK. I’ll take it. How would you like to be paid?”

Double Your Earnings
I walked out of that office on a cloud. That very day I tripled my sales. That week, I sold more than anyone else in the company. By the end of the month, they had made me the sales manager with 42 people under me. I went from making one or two sales per week to making ten or fifteen sales per week. I went from worrying about money to a large salary with an override on the activities of all my salespeople. My sales life took off and, with few exceptions, it never stopped. And the turning point was that conscious choice to modify my self-image and make it more consistent with the results I wanted rather than the results that I was getting.

Action Exercises
Now, here are two things you can do immediately to put these ideas into action.

First, begin to see yourself the way you want to be. See yourself as strong, confident, competent and professional in every way. The person you see is the person you will be.

Second, identify an area of selling where your own ideas about yourself and the situation are holding you back. You always perform on the outside the way you see yourself on the inside.