Two Reasons Why Real Estate Outperforms All Other Investments - Even Today
by Gary W. Eldred, PhD

Since the late 1990s, sharp increases in property prices, along with a corresponding relative decline in cash flows and rental yields, have led the major media to persistently babble about real estate “bubbles.”

Taking a cue from these misguided journalistic missives, many people now believe that real estate is no longer a good investment.

Nothing could be further from the truth. Let me shed some light on only two of the reasons why real estate is still the best investment out there - even if you buy a property that does not produce lavish cash flow, or which does not appreciate quickly.

Reason One: An Instant Boost in Equity

If you buy publicly traded stocks or bonds, you will pay the current market value for these investments. You may enjoy price increases over time, but you will not immediately advance your current wealth. Not true for real estate.

You can buy property for less than its market value. Common reasons that prompt sellers to discount their prices include:

• Financial distress

• Need for quick cash to pursue other opportunities

• Ignorance of the current market

• No eye for entrepreneurial transformation

• Unskilled sales/promotion efforts

• Desire for quick sale, minimum effort

• Desire to avoid paying a real estate commission

Recently, I bought a rental house for $150,000, but the mortgage loan appraiser placed this property’s market value at $180,000 to $200,000. The seller lived out of town and had relied on an incompetent real estate agent for advice.

Such deals don’t come along every day. Periodically, though, you will find (or negotiate) bargain prices that will increase your equity — and net worth — instantly.

That’s a possibility that simply does not exist if you are investing in stocks, mutual funds or bonds.

Reason Two: Income Tax Advantages

Although it seems odd to use the words “tax” and “advantage” within the same phrase, the Internal Revenue Services (IRS) offers property owners a unique set of benefits, including:

• Not all of your net rental income is subject to income taxes. The tax code permits you to offset income with a deduction for depreciation.

• You can grow your portfolio of properties through Section 1031 exchanges and never pay income tax on accumulated gains.

• You can sell your personal residence and escape income taxes on the first $250,000 of gain ($500,000 if you’re married).

• For some types of properties and property improvements, the IRS grants tax credits that reduce income taxes.

• If you pull gains out of a property via a cash-out refinance or equity credit line, that money comes to you tax free.

Admittedly, the IRS weaves each of these tax benefits within a web of rules and regulations that go beyond the space available here. But the fact remains that dollar-for-dollar, federal law permits property owners to pay less tax than investors who trade stocks or bonds.

So as an astute wealth-builder, always evaluate and compare the after-tax returns of alternative investments.

This article is adapted from the new bestselling book, Trump University Wealth Building 101: Your First 90 Days on the Path to Prosperity.

Gary W. Eldred, PhD, has been involved in hundreds of real estate transactions as buyer, seller and consultant. He is author of many best-selling books on real estate. Dr. Eldred created The Real Estate Investor Training Program for Trump University.

Hey I just had to post This Here as it is absolutely Right and I must admit That I have Major Difficulty Understanding How ANYONE would Fall for this RUBBISH??

I absolutely love this topic. I am not a guru or anything, but I have been around and this is what I have found:

I bought into the whole we’ll do the work for you , and no calling, and no selling, blah blah junk. It wasn’t until I started listening to people like Mike, and being a part of my Leaders Team with my business, that I started finally getting it through my head that I had to become a real business person, I had to learn to talk to people, and I had to not only represent my company and customers well, but branding myself crucial . I just cringe when I see the daily ads that come around that say make money doing nothing, or make money in your underwear (yuck). I especially hate it when they tell you that you never have to advertise or talk to people, it’s all lies. I especially get sad because I know that these people that send me those ads, are probably good people that bought into the bogus claims, and I just wish that I could pick those people up and show them exactly how easy it is to make money if you have the right backing, training, and desire.

Branding and Saturation Worries, this is how I dealt with them EASILY(for example, there may be other companies that teach you this stuff, but this is my company’s example, you can see how I think the trend is going to shift):

As far as saturation goes, I do not have to worry about that now with my company, because I’ve been using a business model that uses the power of infomercials and a HAP (Home Agent Program) program. This is Direct Response Network Marketing. I get everyday consumers (those who do not buy from the internet), and team members through this company’s shows on television. It’s funny but a lot of times when a customer calls to order, lets say a nutrition product they’ve seen on the show, they sometimes end up on our team. How is that? Well, when we speak to consumers, we become their personal consultant on whatever product they buy. We are taught to treat these people like gold, to create a good re pore with them. We also give them our home phone numbers so that if they have any questions about a product, or want to order more, they know they can contact us personally. We also follow up with them 2 weeks later to be sure they received their product and to see how they are doing with it. This is how we brand ourselves with our company. They are surprised to find out that we are doing this from our homes and they get really intrigued and want to know how they can do it too. There have been many people who have joined our team that way and they were not marketers at all, but they sure were trained to speak to people, brand themselves, etc.

But I have noticed a HUGE increase in saturation in many of these online businesses (like GDI, Berry Tree, etc). I tend to shy away from them because knowing that these are internet based businesses (or at least that’s what most people who join them treat them as), I know I would not get as many sign ups if I joined them now, as when they first launched, but I sure would not forget to show opportunities to those people who are not online specifically. I personally wanted to reach consumers and team members online and offline.

You are leaving tons of money on the table….:

1. when people are closed minded and think they can take the easy way by not doing business-like things, like branding yourself, and learning to speak to people.

2. totally forgetting about those potential customers and team members out there who do not spend day and night on the computers, but may love what you have to offer. Sometimes you must go offline and let those people out there know about you.

When there is talk of saturation, there shouldn’t be worry, because there are millions of people out there who just might like to hear what you have to offer them.

Now back to your question: my question is…is the age of Personal Branding and Magnetic Sponsoring DEAD?!?!

I say a HUGE Hell No, . Mike has certainly taught me a few things with Magnetic Sponsoring that I use when I speak to potential team members. And, you’ve seen exactly how I brand myself, by creating trust, care, and communication.

Brenda Sue

Mike Walmsley’s 10-point plan for more effective referrals

There is a 10-step process for ensuring you get referrals from your candidates, according to recruitment expert, Mike Walmsley.

Walmsley, who runs RecruitmentTraining.co.uk, outlined his 10-point plan in Sydney earlier this week at a seminar organised by the RCSA. He says that while it won’t work every time, following this strategy will dramatically increase your chances of success.

1. Look after your candidate first
Candidates think recruiters “make jobs up” and give them the run-around, Walmsley says, so you should negate that perception early on.

When you’re speaking to them, have their details up on the screen in front of you and “prove you understand who they are”.

“Do we ever tell our candidates what we’re going to do for them? Do you sell to your candidates at the first point of registration? Do you explain to them why you’re different?

“Talk to the candidate about them and what they want - ‘what are you’re ideal wants? What are the main things you want from your next career move? What are your key achievements? What makes you different? What makes you stand out from other people?’ You’re proving some element of selectiveness there, which is not a bad thing.”

Say, “There are two ways we can work with you. Are you looking for a proactive service from a recruiter or a reactive service? A reactive service is, a recruiter would register you on the database and if a job comes in, they’ll make the match and place you. A proactive service is if you work with me in partnership, where I will go after the job that you’re looking for. In my own time I will call the 10 companies you want to work for, and even though they’re not recruiting I’ll try and open doors into those organisations. I can profile you anonymously. Which approach sounds best to you?

“To work in partnership, I would need you to work with me on an exclusive basis, because it’s more of my time focusing on those target companies. So how do you feel about working with me on an exclusive basis for a short period of time where I can really throw myself into finding the right role for you?”

Set the theme and talk to the candidate about ways you could work for them, he says. “You give better service when you try to get referrals, because if you don’t give good service you don’t get referrals.”

2. “Columbo” them
Walmsley says a great tactic to use when seeking referrals is to “Columbo” your candidates. (In the TV series, Columbo’s signature technique was to exit the scene of an interview, invariably stopping in the doorway or returning a moment later to ask “just one more thing” of a murder suspect.)

You should say something like: “Just before I go, I wonder if you can help me?”

Help is a powerful word, as humans inherently desire to help others, Walmsley says.

3. Sell a job that they can’t/won’t do
The third step is to “sell” your candidate a job that they can’t do or won’t be interested in (if they can do it, they’ll want to be put forward).

Bring the job to life, Walmsley says - you don’t need the job specs. Sell the opportunity even though it’s not for them, focusing on the benefits of the job and the aspects that position the company as an employer of choice.

(You should keep this in mind when developing business, Walmsley says. Ask potential clients, “How does your recruitment company position you as an employer of choice?” In taking job details, ask your clients why someone would want to work for the company, what their competitors do better, and what they’re doing to address this. “It’s a skill of a recruiter in today’s world to position the [client] as an employer of choice,” he says.)

4. “Who do you know who can do that job?”
When seeking referrals you should not ask, “Do you know anyone?” Walmsley says, as that’s the equivalent of “Can I help you?” in a retail store.

You should sell the job around the kind of people who will work with them - “if it’s a managerial role, talk to directors; if it’s an assistant manager role, ask subordinates. If it requires three years’ experience, ask someone with one year.”

If that feels too direct, you can soften your approach by saying, “I just wondered who you might know who can do that job?”

5. “Tell me a bit more about them.”
If you “get a bite” at step four, “qualify them”, Walmsley says - you don’t want to go after every candidate.

Another reason is to create excitement, and create a match in your candidate’s mind. After learning more about the person (ask questions like, “In your opinion, how good is he?”), you can say, “He sounds really close to what I’m looking for.”

6. “How can I get hold of him?”
You can ask more questions without seeking the person’s name. “What’s he doing right now?” will give you the name of their company.

You should then ask, “How can I get hold of him?” Walmsley says you’ll get better results by asking how to “get hold of” someone than by asking for their number.

7. “Thank you, who should I expect a call from?”
If the candidate says they’ll “get him to call you”, there’s a “lovely little phrase to get the name off them”, Walmsley says.

It’s: “Thank you, I really appreciate that. Who should I expect a call from?”

Remember, this is a non-pushy call, with lots of “thank you” and “so kind of you”, he says.

8. “Perhaps I can save you the time…”
Walmsley says at this point, you can say, “By the way, clearly I know more about the role than you’d be able to tell Dave about, perhaps I could save you the time and make that call. How do you feel about that?”

Walmsley says that of the people who say they’ll get someone to call you, probably about one in 10, or less, actually do it. “So if you don’t try and steer this, you’ll get less results.”

9. Go back to the well
Walmsley says that when a candidate has given you a name, you shouldn’t stop at one (he says in most people’s heads there are at least five people). If you have a friendly candidate who’s prepared to help you, “go back for more”.

You can call them back to talk about progress in their job search, and “Columbo” them at the end of the call with another request.

This can be worded something like, “I really appreciate you forwarding Dave’s details to me. By the way, how many more people do you know for this?”

Walmsley says, “This person is prepared to help you. When you get one of those, feast.”

10. Look after the candidate again
After taking all these steps, switch the agenda back onto looking after your candidate, Walmsley says.

Thank them for the details they’ve given you and say you’ll keep them in the loop on how you’re doing for them and their colleagues.

Then say, “For now, let’s just summarise what I’m going to do for you.” Wrap it up with, “How does that sound to you? Is there anything else I can do for you today?”

Recruiter Daily will cover more of Walmsley’s candidate-sourcing advice in future editions.
Checkout How You can Improve Your recruiting www.myprofile.com.au

The Big Bang Publicity Campaign
by Anne Marie Baugh

Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you’re not sure why you should seek fame, consider fortune because the two go hand in hand.

Fame will bring your business into the forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence in the consumer. It makes you a shining star with infinite possibilities.

So what are the steps you ask? Well paste a gold star to your forehead and let’s get started.

1. Press Releases:
Increase awareness through a press release. Yes, I know, press releases have become quite the popular little tool around cyberspace with releases being blasted hither and there, but are they working? Probably not. Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one-page press release and target publications that would be most interested in you and your business. Don’t drone out the details, make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, let the press release be the invitation to your follow up phone call. Begin making connections with the media. Be polite, be excited, and be patient.

2. Create A Press Kit:
A Press kit is basically an exaggerated press release turned into a package. It’s more complex, tells more about you and your company, and is all pulled together into a nice neat folder. Of all the questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:

A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet
(This contains the facts about you or your business.)
D. Bio Sheet
(Which is a biography of you and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. A Business Card

Send your press kit when an editor, publisher, or producer wants to know more about you.

3. Newsletters Offline.
Don’t forget that a whole world exists offline. Locate newsletters or smaller print publications offline and submit articles. This can be a very dynamic way to increase your exposure as well as add to your press kit. You can locate newsletters in your subject area by visiting the local university library reference section. Ask for a directory of trade newsletters and do your research. Once you have been published, it’s easier to step up to the larger publications. Fame starts small and then snowballs onto itself.

4. Speak Up!
Yep, that’s right. Start giving speeches on your area of expertise. Start locally at civic clubs and local educational programs. Then find the local talk radio shows and make your case to the producer. It’s surprising how many talk radio shows are actively looking for new speakers. Once you have achieved Talk Radio, the opportunities will start coming to you.

5. Publicity Pitches:
Put together several dynamic article ideas. Just the ideas, not the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them to editors of targeted publications. This can work very well as it saves Editors time and puts the outline right into their hands. As a past Editor I know how well this works. Editors love ideas, especially ideas that are completely outlined and correct for their readership. This means don’t send pet article ideas to cooking magazines. Send pet articles ideas to pet publications. Seems like a no brainer, huh? But you’d be amazed at what editors see that don’t apply to their own publication.

Fame comes from planning and persistence. It has its rejections, but if you can learn not to take it personally, it will eventually work. Remember, once you start, keep going. Once you stop, you have to start all over.

Copyright © Anne Marie Baugh
————————————————————-
About the Author:
Anne Marie Baugh Is The Owner Of Write-Promotion.com, Which Offers 12 Years Of Hard Hitting Internet Marketing, Publicity, and Promotional How-To Experience To Help You Build Your Online Business and Free Resources For Promoting Your Website.

Need Help Getting Your Articles Published? Submit Your Articles To Our Free List Of Article Directories And Ezine Publishers. Free PLR articles to help you start your articles! Visit Us Today For Valuable Free Give-Aways To Help Your Business Succeed At: http://www.write-promotion.com

How are you progressing on your journey to success?

New results? New you? Did you make something BIG happen in the past five days?

Please let me know what’s happening for you. (Notice I didn’t say, “to” you, but “for” you.)

In the meantime, let’s recap Success Principles 1-4.

#1 - People play to the level of their competition. (So surround yourself with greatnesss.)

#2- Always be a Four Quarter Player. (Don’t put off until tomorrow what you must do today. Quit “shoulding” all over yourself and turn your “shoulds” into “musts”.)

#3 - 90% of getting what you want is knowing what you have to give up, to get it. (Know exactly what brings you “closer to” and “away from” your goals.)

#4 - Learn to discipline your disappointments. (Consistent energy brings consistent results. Keep your highs low and your lows high. Become resilient to adversity.)

Now, once you’ve mastered #’s 1 - 4, you will be ready to take on Success Principle #5, which states…

“Succcesful people do what others find boring or uncomfortable.”

This Principle is all about taking ACTION!

And 99% of the time, I’m referring to the #1 Skill you will ever act on to develop your career as a marketer.

It’s called Prospecting.

Not just talking about it or thinking about it, but actually doing it.

Not just being a spectator, but being a player.

Getting IN the game, getting your uniform dirty and getting banged around and bruised up as a result of committing to your success, by Prospecting.

You see, successful people create such a stir around them by Prospecting, that they forget about the little “cares” that don’t serve them

I call this “Block & Focus”.

They block out distractions, (like other people’s opinions), and focus only on Revenue Producing Activity.

Prospecting. Sorting. Uncovering people’s needs, strengths and goals and pairing them up with a solution to their problems.

This is the key to your success.

Talking to new people all the time.

It’s the lifeblood of your business.

Learn to do what others won’t, so you can have what others can’t.

By learning to Prospect, you will be learning to lead, influence and develop.

You lead, influence and develop YOURSELF first, then others will follow.

But you must learn how to do it and do it effectively, because if you cannot prospect, you will struggle forever.

Remember, in your business, there is no shallow end. It’s sink or swim and the sooner you learn how to prospect, the sooner you will be on the path towards great success in your enterprise.

So, to re-cap…Success Principle #5 states, “Successful people do what others find boring or uncomfortable.”

What are you willing to do today that others won’t, so that you can do the things tomorrow, that others can’t?

Until next time, to the TOP it is!

Axel

P.S. Your next Message will be…”3 Qualities of a Master Prospector”
Keep your eyes peeled for it.

P.P.S. Put your business on the Fast Track to Success. Quit wasting time with the duds and learn to enroll the studs.
Imagine a $36 investment helping you earn thousands per month!
MySalesSuccess and MyNetworkSuccess could equip you with the skills, if you let it.
http://www.myprofile.com.au

The three biggest cold-calling mistakes

There is an art to cold calling, but recruiters commonly make three mistakes when picking up the phone, according to Marker Consulting managing director, Diane Marker.

In a recent series of training updates on the topic, Marker says clients are busy people, and when making a cold call, “you have to be able to provide a service, not be a pest”.

Get More Great Tips by visiting www.axelhenriksen.com

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

The best kept secret of postcard marketing with difference - revealed!

1. Golden Rule #14 of Successful Advertising.

2. Introduce Yourself To Your Customers Even Before You Open Your Business!
Business Booster #3

3. “I spy with my little eye - great marketing ploy” Today you’ll see 2 brilliant marketing angles
implemented by real businesses in real life - no BS.

Word count for this issue: 1161 Approximate time to read: Less than 4 minutes.

===============================================
1. Golden Rule #14 of Successful Advertising.
===============================================

You must test every advertisement, sales letter or marketing campaign before betting your Shirt (or your business’s future) on it. Don’t be seduced by the media reps or the list brokers with promises of huge readerships and hot buyers lists. Test everything on a small scale before you commit large amounts of your money to it.

What the large (and successful) companies always do is test a campaign in one region, city, suburb or newspaper first. If it works they expand it. If not, they change it until it does work.

This way even failures can make you rich. Because when the 8th, 9th or even the 10th test you run is a winner, you just keep on repeating it. And will it more than make up for the failures. And this is what you have to do if you want to make money.

================================================
2. Business Booster #4 - Introduce Yourself To Your Customers!
================================================

Introduce Yourself To Your Customers Even Before You Open Your Business. Politicians do it –
going door-to- door, shaking hands. Does it work?

Well a Chinese restaurant owner dressed up in a suit and went to all the real estate agencies within 3km of his restaurant with a sample of his food and a menu. He dressed in a suit and personally introduced himself as the owner of a new restaurant.

He said”I’d love to have you come in and here’s a sample of our food.” He also gave them a menu to go with it. Within 30 days he had a booming lunch and dinner trade. Another example is a chiropractor who wanted to set up in an area already over serviced with other (well established) chiropractic services.

He went around for 3½ months, 10 hours a day introducing himself to people. He knocked on over 12,000 doors and spoke to over 6,350 people inviting them to an open house at his clinic. In his first month he earned over $71,800 and saw 233 patients.

Who else could do this? Plant nurseries, car repairs, dentists, accountants, lawyers, convenience stores, in fact anyone who gets business from their local area. Once you’ve gone around you could always follow up with a letter saying . . .

“Dear Friend, As you may recall I came to your house a little while ago to introduce myself to you. Well my (your type of industry) business is now open and I’d like to offer you a (free offer) to see you come in and try my service. Please bring this letter with you to get this offer. Regards, John”

Beats spending thousands of dollars on advertisements, or just sitting there for 2 years, paying dead rent, hoping people will come in, doesn’t it?

And now long awaited secret being reveled DRRRRRRRRRUMS

===============================================
3. “I spy with my little eye”
===============================================

Postcards increasingly become the tool of choice when it comes to successful marketing promotion. One of the reasons for this is that one doesn’t need to open it - the postcard is already opened. There’s no other option for the recipient to glance over it and here comes the next step - your post card should have a great benefit driven headline that appeals to your target market.

Let me explain - say you are in the business of fitness, you are running a busy gym and you wanted to make use of the direct marketing postcards. For the purpose of this exercise let’s assume that your intention is to help people to loose weight. So the target market description would be anyone who’s concerned with excessive weight…

A great example of post card marketing with the twist.
Not only they appeal to their target market - people who are concerned with excess of weight, but they also made the card - so that it prompts action, that you “win”… in this example I “won” half price joining fee.

The postcard is a great tool to keep in touch with your existing customers, ask them to buy more while keeping your name in the front of them:

This is a great example of joint venture postcard marketing
Do you realise that this business paid nothing for this promotion - why because they have approached their suppliers - Jane Aredale and asked them to provide the cards as well as postage for promoting their products. Clever isn’t it? Want to learn more techniques like that?

More to come. Stay tuned, sell more, prosper and most importantly - have fun!

=====================================================

In Next issue:

1. Golden Rule #15 of Successful Advertising.

2. Business Buster #5 Secrets of designing irresistible
offer that sell to your best customer.

3. More of “I spy with my little eye”

Networking University
Presents
Recruiting Through the Power of Conversation…

By Doug Firebaugh

Conversation.

The REAL secret to recruiting in network marketing…

If you think about it…

The secret to this business IS conversation, and it is something we all have done for a long time, and many have even mastered.

Then let me ask an obvious question here:

Why do people not use more conversation as a recruiting tool?

Good question….according to psychologists, we hold as adults around 100-150 conversations a day minimum…and these can be very strong recruiting tools if properly utilized.

Have you ever talked to someone and after they have walked away, you thought, “Shoot! I wished I would have mentioned my company or product…?”

Well….nowadays, you really need to be more professional with your approach in conversations, and also in general…people today get hit up a lot by telemarketers and less than professional networkers, and you need to have a much more professional and focused approach that gets their interest when their defenses are down…

That is why conversation is such a great tool…most people during a conversation is at ease and their defenses are at bay…not up…

KILLER Secret:

The power in your words and connection in your relationship can prove to be magnetic to many folks…

So….

If there was a way to ask something that would come across like you are not really trying to carry on a recruiting conversation but a caring conversation…

Would you want to know about it?

Hope so!

There is a question that I have used, and taught for years that seems to really strike a chord with people…and gets them to really think…

And the question is so soft that it usually gets a positive response…

When i used it, it rarely got anything but a continued conversation and interest…

What’s the question script?

1) “John….let me ask you a personal question that I have asked some other folks..I’m just curious…what is the biggest concern you have as far as where your future is headed?”

(Security…time…education for kids, retirement…etc)

2) “That really is important to you isn’t it?”

3) “Let me ask another question…if I could help you address that concern with a company and program that I have recently run across, would you take a serious look at it and see if it would be something that might be right for you?”

(usual answer is “sure”…)

Then you simply move them into a conversation about your company, product and what else that is deemed appropriate…

Easy?

Yep!

Does it work?

YEP!

Has it proven effective?

Absolutely!

Will you try it?

Good question!!!!!!!!

I encourage you to try this “Conversation Recruiting” strategy and see if it works as good as it has for others…

And don’t be surprised if you end up with a new person you have sponsored!

blessings…

Doug Firebaugh (www.passionfire.com)

I trust that you are getting exactly what you expected and more, from my first 3 Success Principles.

Remember, knowledge alone is not power. It’s applied knowledge that is power.

You must not only read my messages, but apply the information in them.

Matter of fact, by applying these same exact Success Principles that I’m sharing with you, I was able to go from being in over $60,000 worth of debt, to earning a multiple Six Figure Yearly Income in just the past few years.

Did it all happen overnight. Not even close. But my choice to succeed happened in a mere moment.

Little did I know that my success was not going to be a payoff, but a process.

And in this process, Success Principle #4 couldn’t be more apparent.

This Principle is based on this sentence;

“Adversity does not just build character; it reveals it.”

How you handle yourself during challenge is one of the most important ingredients in the formula for success.

Remember, how you do anything is also how you do…everything!

The key then to Success Principle #4, is not to get attached to any one set of circumstances or conditions, good or bad, but to the process itself.

You see, you are going to have many ups and many downs while you are becoming successful.

You will experience the highs of success and the lows of what you may think is failure.

Peaks and Valleys, all the time. Ups, downs, wins, losses and in-betweens.

The key is to find the silver lining in every cloud; learn to make lemonade out of lemons and when you lose, DON’T LOSE THE LESSON!

The MOST important lesson, is that you understand that success is just one failure after another, day in and day out, learning from your mistakes and never losing sight of your goals.

If you want to make it to the top faster than ever, then DOUBLE your rate of failure.

YES! Failure is just as much a part of the equation as success, so the more you do it and learn from it, the more successful you are going to be.

By learning to discipline your disappointments and maintaining a consistent energy, win or lose, you will find that each experience will contribute to your overall wisdom, which in turn, will set you f’ree over time and create the biggest successes of your life.

So, Success Principle #4, is this:

“Learn to Discipline Your Disappointments.”

It will make the journey more enjoyable, the ride much smoother and YOU much more successful.

Until next time, when I send you Success Principle #5.

To the top!

Axel