Consulting Versus Selling In 2008
By: Axel Henriksen “The Wizard Of Wealth”

View Yourself As A Consultant Instead Of A Salesperson
You need to develop your self-image to that possessed by the worlds high-achieving salespeople; “They see themselves as consultants rather than as salespeople. They see themselves as problem solvers with their products or services rather than as vendors looking for someone who will trade them money for what they have to offer” if you are wanting to be Successful in 2008 you will need to make this transition fast as the old methods no longer work.

Approach Your Prospects and Customers As Clients
You will need to learn how to approach prospects and do what they do; “They do not approach their customers with hat in hand, hoping for a sale. They approach their “clients” with the attitude that they are consultants calling on the prospect to help him or her solve a problem or achieve a goal”.

Ask The Right Questions and Listen Carefully
You also need to learn the importance of asking the right questions; “Seeing themselves as consultants, they ask questions carefully and listen intently. They focus all of their energies on understanding the customer’s situation so that they can make intelligent recommendations based on what the customer really wants and needs”.

Become An Expert in Your Chosen Field
Once you can move yourself from SALESPERSON to being viewed as an Expert and a Consultant in your chosen field by doing what other experts do; “As a consultant, you recognize that you must be an expert, an authority in your field. You will know your products and services from one end to the other. You will invest many hours familiarizing yourself with every single detail of what you sell, and of what your competitors sell as well. You will know the strengths and weaknesses, the advantages and shortcomings, the features and benefits of what your competitors are offering. You have excellent product knowledge which your customers can sense and which gives both you and your customers greater confidence throughout the sales conversation” This dedication will ensure that You experience levels of success that until you completed those tasks you could only ever dream about as being possible and find are now actually achievable with your new found knowledge.
Become and expert by Using the MySalesSuccess Profile

You Must Differentiate Yourself from Your Competitors
As you desire to become a Top salesperson you will learn what you need to do and practice how to do it;  “Top salespeople, by positioning themselves as consultants, see themselves as resources for their clients. They see themselves and carry themselves as advisors, mentors and friends. They become emotionally involved in their transactions and they are generally concerned that their product or service be the ideal solution to the real needs of the prospects they are dealing with. They differentiate themselves from their competitors by being more concerned with helping their prospects than with selling their products or services. Their customers often feel that they care more about them than they care about making a sale. And it’s true” Great salespeople are not afraid to say sorry but what we offer isn’t right for you and I can recommend that you contact …. As they can help you….or id you have no objection I will get them to give you a call.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, see yourself as a problem-solver rather than as a salesperson. Take sufficient time to understand the prospect’s real need before you start selling. You do this by taking a MyProfile Test and Learning about you and how you can better understand your prospects needs.

Second, think of ways to tailor your product or service to your customer’s needs so that they see what you sell as the ideal solution for them. The best way to ensure that is by using what you learn from the MyProfile Report on how to deal with different Styles.
“The Wizard Of Wealth”

“The Eight Secrets {Plus 1} You Must practise to Ensure You Join The Multilevel Marketing Millionaires Club”
By: Axel Henriksen

“The Wizard Of wealth”

Eight Secrets You Must Know to Become an MLM {Make Lotza Money} Success

1. You Must Have Quality Products
If you’re considering joining a multi-level marketing opportunity, Look for a multi-level business that has, quality products with a good reputation. Never waste your time trying to sell anything that is not of excellent quality. Quality products are the starting point of your success in business. You can never build a long and lasting business on shoddy second rate products.

2. Look for Competitive Prices
Look for a company that has prices that compare favorable with the competition. Remember, nobody’s going to pay more for your product or service if they can get the same or equivalent somewhere else at a lower price. So check the price comparisons.Better still find a Unique or patented product that has no competition or comparision.

3. Demand a Money Back Guarantee
The company must offer a 100 percent unconditional money-back guarantee. In other words, the product must be so good and the company is prepared to stand behind it so strongly that they’re willing to give a 100 percent refund guarantee on anything that they sell. That’s a very good rule for starting and building any business.Now some companies have weak 30 day only guarantees and others will be prepared to offer 12 month guarantees to both it’s Customers and Distributors.

4. Carry a Small Inventory
There should be a small or zero inventory requirement for you to carry any stock. You should be able to get into a multi-level marketing business with very little money. Not more than a hundred dollars, you should avoid any programme that requires you to invest 1000’s of into products unless their is a Major benefit For YOU. Nowadays the best and most advanced companies drop ship every product directly to your customers door, I strongly suggest you seek out companies that can offer you that.

5. Keep Good Records
The company provides prompt delivery and efficient internal bookkeeping. A multi-level marketing business that’s well organized will be able to deliver your products within 24 or 48 hours for you to sell, or deliver to your customers. They’ll also take very good care of the books and give you accurate financial statements each month.The best companies today will have company websites and order tracking systems for you the distributor and your customers. You should be able to use these sites and to monitor your income and deliveries and in many cases for you and your clients to order products.

6. Seek a Strong Support Organization
This is perhaps as important, if not more important, than anything else. Look for a support organization that will offer you training, that will give you seminars on product knowledge, that will give you motivation, and give you opportunities for personal and business development. Many people who have started with multi-level marketing companies have gone on to be very successful in their own businesses because of the training they got from the multi-level company. If the company doesn’t have a training system, try to find a company that does.There are many varying levels of support and today the very best companies will have a very strong training bias and yet even more important is that you join with a TEAM that has a Proven System that they use with their new recruits to achieve Success FAST. In 2008 it will Vital that you are aligned with a TEAM that can provide you with the latest up todate marketing methods and if they are not online …FORGET IT!!!

7. Honesty is the Best Policy
You must require honesty and integrity. Make sure that the parent company has an impeccable reputation in the marketplace. Remember it has to be a company that you can be proud of. You should never have to make excuses for the company you’re working for. Honesty must also be From You to your Mentor and Coach so they can help You reach your goals.

8. Products Should be Consumable
Your Products should be consumable, leading to reorders and repeat business. You should try to sell a product that people use up on a regular basis, so that if they’re happy with it, they’ll continue to reorder and reorder and reorder. And once you get a customer, sometimes you can have a customer for years. Health products are some of the very best to sell as there are major trends pointing to a shift away from Drugs that only mask the symptoms to products that promote health naturally. Natural eco friendly cleaning products are another very desirable product today.There are products from every sector imaginable today so find a product should be easy …just make sure you do Your “DUE DILIGENCE” because most people get excited and join and then start finding out the “Things” they should have before joining.

Plus 1
Now once you have done all of that you must now do the things that are required for success:

1. Join the company of your choice.
2. Decide to be successful {Most people forget this step}
3. Do all of the appropriate actions to become successful
4. Create Momentum = massive action
5. Blockout your work time in your diary and actually Do the work at those times No matter what.
6. Remember that you must first learn the skills required to be successful before you have success, which means invest in your education every single day.
7. Never let anyone steal Your Dream Use Dream and Goal building Tools Daily.
8. Become an example that other want to copy.
Plus 1 NEVER EVER QUIT UNTIL YOUR ARE SUCCESSFUL-JUST FIND A BETTER WAY

EXTRA BONUS>>>Millionaire MLMers Never ever change companies because that never allows them to take advantage of the magic ingredient “TIME” which like compound interest only builds up over a very long and steady process…..if you withdraw to early or switch you lose it all and have to restart all over again…….Sometimes it maybe the only way due to Circumstances beyond your control????

Action Exercises
Here are two things you can do to put these ideas into action:

First, look for a product that you really like, will use and enjoy yourself personally. You can only sell something to someone else if your heart is in it. And if your heart is in it you will enjoy using the product yourself and have absolutely no problems in recommending that your closet friends and family should at least try it. Now this doesn’t mean you have to be in love with the companies Whole product range just one or two is enough and remember your customers may think differently to you? They may love entirely different products than you.

Second, look for a product that has something new or special that makes it different and better than any other similar product in the market today. The number one reason that any product fails is because it is not superior to and different from the competition.Now here the strange thing is , if a product is brand new to the market and unknown or has no track record , it can be very difficult to market. Best advise here is to find a company and product that has been on the market for at least 3 - 5 years and Never Ever get involved in a “Startup or Pre-Launch” because most fail before ever getting going!! Don’t waste your Most Valuable asset Your Time on The MAYBE, rather instead spend and invest your time on something that can actually produce results NOW!
“The Wizard Of Wealth”
Check out www.ezifinda.com and join the forums there.

“How You Can Effectively Market With Little or Zero Marketing Budget By Using Effective Networking - Get Business and Sales Sent Your Way”

BY Axel Henriksen

While satisfied customers may well be your best sales force, that doesn’t mean they’re the only sales force and certainly not until you have huge numbers of customers willing to refer you to new prospective customers. There are lots of other people out there who can send business your way if you make the effort to network with them and make it worth their while. The concept of networking and word-of-mouth marketing is a very hot topic in business today for one simple reason: So many people are starting small businesses that need to find other businesses they can work with for mutual benefit. That’s why you will find no shortage of business, professional or service organizations through which you can meet other people. The key is to pick them wisely, choose only one or a few organizations that will be good for business networking and ignore the rest. Otherwise you’ll be spending all your time meeting and socializing and not working. Marketing without producing any financial rewards is another surefire formula for bankruptcy. For those of you interested in the % that word-of-mouth marketing accounts for it is a whooping 78% of all sales made!Now that includes your customers and any other source that is prepared to recommend and promote you to their clients, colleagues, family and friends.All forms of advertising are losing out big time and advertising agencies are struggling to cope with the Downturn.

How do you decide whether or not to join any specific networking organization or go to its social functions? Let’s ask another and even better question ” Am I likely to meet people there who will buy from me or refer customers to me? ” If the answer is no, don’t go unless you have some other reason for going.

The world is full of professional joiners who never met an organization they didn’t like. They go to all the meetings. They hold offices and serve on committees and boards, and since they do all that free work, the organizations love them. Nothing wrong with that. It’s just that when you run a business as a Sole trader you can’t delegate your work to others while you go out and play social butterfly. Remember your goal is to grow your business and make a Profit and that’s why Your networking time needs to be marketing time. This means putting yourself in front of potential customers or people who will willingly send prospective customers your way. With that in mind here are six guidelines for networking with others mutual gain.

1. Look for businesses that complement yours to network with. for example, put a tax accountant, financial planner, estate planning attorney, stockbroker and insurance agent together and you have five people who can refer customers to each other endlessly. Similarly, a wedding photographer would find it profitable to network with caterers, jewelers, bridal consultants, florists, churches, synagogues and reception halls. When a customer buys from you, what other products and services is he/she likely to want or need? Those are the type of businesses that would be excellent ones for you to network with. This is finding YOUR SUCCESS TEAM or the HUB of your Prospecting Wheel.

2. Competitors can also be an excellent networking opportunity. Just because you go head to head with other businesses doesn’t mean that you can’t work together sometimes for mutual gain. Have you ever noticed how one airline will book you on another carrier if it doesn’t have a flight to the destination or at the time you want? Airlines have an agreement whereby they book business for each other in return for compensation. You may find it useful to work out such an agreement with some of your competitors. Or you may have an informal agreement whereby you refer one of your competitors to customers for no pay. I frequently refer other speakers to potential clients if I can’t do a date or provide the kind of service at the price the client wants. Other speakers do the same for me as well. You may be a Wealth coach and you might network with another Wealth coach because they maybe Specialist real estate coaches and you might be a specialist Business inhancement coach or a Lifestyle inhancement coach etc.

3. Before going to a networking function, prepare in advance. Bring plenty of business cards. If you want to be remembered, have your picture printed on your business cards and do something with your name tags that will attract attention {I always have my own personalised name tag with me when I attend these meetings-secret here I have different name cards for different events}. Also before going compose and memorize a brief memorable statement and unique sales proposition when writing the description. For example - if I were going to a networking function my description would be” I like to work smarter through my websites, cd’s, dvd’s and seminars. My latest work is focused on teaching people how to become financially independent working from home with out any staff or paying any wages. I know first hand that it can be done and I want others to profit from what I have learned.” You can also call this your “Elevator speech” it has to take no longer than 30 seconds to say and yet include what you do for your clients.prospects market etc.

4. Once you get to the meeting make good use of your time. Arrive early and leave late. That way you’ll meet more people. Don’t stand around and wait for others to come to you. Act like a gracious host. Go up and introduce yourself to others. Find out what they sell and what type of people they want to connect with. If that’s not you, do you know others who might be of some help to them? If so , pass their names along. Encourage others to tell you about their businesses and you will be remembered as a brilliant conversationalist. If you know someone who might be a potential customer for them, pass the information along. After you learn about their work, be sure to deliver the short message {your elevator speech} about your business to everyone you meet because you just never know who or what they know that can be of benefit to you. Exchange business cards and write anything you need to remember about them on the back of their cards. Don’t be abrupt, but try not to spend more then 10 minutes with any person. Remember you are there to market your business and to help others. The more people you meet the more chances of forming a few good profitable relationships.Now adays a lot of business cards have a message on the back of them {well so would yours if you were my client} that I always carry a small notebook to write down peoples contact information on, now sometimes i get them to do and other times I make the notes myself.

5. Be sure to ask for leads and referrals. That’s why you’re there. After describing your business to someone ask “who do you know - who?” and describe your typical customer. It might be that person or you remind him/her of some one who could be your next big customer. As you get leads, write them down and follow up fast as possible.And remember to mention the person that referred you as it is often a good ice break and it pays value to that connection as well.

6. Always remember the Great Law of Life: (What goes around comes around.) If you want to get referrals you need to give referrals. Reciprocity is the basis for all good relationships and it’s especially true in business. When someone sends a customer to you, acknowledge it with at least a thank you note. A small gift is even better and sending him/her a customer is better yet. Keep in touch with those you network with. If you see an article or item of interest to them clip it out scan and email it or fax it to them. Finally, When you refer a customer to a business make sure it’s a quality business. If The customer gets poor treatment, it’s going to reflect poorly on you.

*Note just collecting loads of cards and thinking that you are building a huge network isn’t TRUE networking, far better to collect less cards and develop more relationships whereby you are actively promoting each other to your broader client base..now there’s a whole other story “Joint Ventures” and we will cover that another day.

Remember” People Do Business with People They Know Like and Trust” Your job/mission is to make sure that is YOU.

————————————————————-

About the Author: Axel Henriksen, Chairman, is The Owner of Axelhenriksen.com Web-Site-wizards.com. Millionaire-makers-international.com.

Master Licensee of Myprofile Online Psychometric Testing. Axel has 45 years experience in Manufacturing, Financial Planning, Sales, Copywriting, Certified Coach.

http://www.copywritingwizards.com

http://www.onlineofflineinformationmarketing.com

“Why Is It That the Teacher Is Also The Best Student?”

By Axel Henriksen “The Wizard Of Wealth”

Mentoring

You should learn to Develop the daily habit of seeking out friends, acquaintances and even strangers to whom you can teach the concepts that are working in your life. Keep in mind the saying, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” Teach someone to fish every day. So What should you teach? Whatever you want to learn better yourself. Perhaps it’s something you read in the latest self help book or a new concept you have been learning at work or maybe a powerful “Aha.” I suggest you teach the concepts and techniques that you find useful in your life, by that I mean the ones that you have tested and know to work.

The results from doing this are twofold. First and foremost bless the lives of others. At the same time, you will be enhancing your own life. As you teach others, your own understanding of the subject will deepen and solidify. With this deeper understanding, you will be able to act more confidently. Yes Give it a Try And You’ll be amazed. The more you give, the more you will receive. Remember, what you teach is twice learned.

You’ll be surprised how top performers are also great teachers. Have you ever noticed how many great sports people are also busy giving of their time to younger more inexperienced players, competitors? Yes many professional sports people by sharing their knowledge become improved. Many have comment on how they Have noticed their own greatest improvement after teaching others. Teaching forces them to internalize the fundamentals of their specific sport and in particular their own unique skills.Many have attributed their own success to their teaching experiences. Teaching was the beginning of their greatness.

The mentoring habit is not a frivolous activity. It is a vital part of making swift improvements in your life. Teach your spouse. Teach your children. Just teach.

Many of histories greatest minds have all kept day books or journals in which they write their current thoughts and refer back to these often.These will become — a conduit to creativity and brainpower. When you learn to free up your conscious mind of its buzzing, uncontrollable thoughts and to harness these thoughts and capture them for later action, you effectively open up the channels to your subconscious mind and allow the “AHA phenomenon” to take place more often. An “AHA” is a flash of insight, inspiration or intuition.

Each day we think more than 50,000 thoughts. Most are mundane; but occasionally, and more often than you would think, there is a magic moment of understanding or awareness when you find yourself saying under your breath, “Aha!” An AHA is when another piece of the puzzle of life falls into place, when your consciousness expands to a new level and things make a bit more sense. These moments of perception are priceless and should be recorded immediately. At the very least, you should jot down a few words to jog your memory for later recording. As Socrates said, “The unexamined life is not worth living.”

As you begin to become more aware of your internal experience, you’ll begin to listen to your own instincts and hunches. Over a period of time, you will come to trust your instincts—that internal, built-in compass or guide which we all possess and use so little. The rule is simple: the more you notice your “AHAs,” the more of them you will have. Thus, it is a habit that we try to cultivate every day.

When you gain full confidence in your own ability you will find ways to act on these great flashes of Genius..and ????? who knows what may come to pass for you!!!
Learn How You Can Get Flashes Of Brilliance 

Twelve years ago, as a result of having bad business partners and a lot of the mis-information, on my return from 5years doing humanitarian work I found myself in $2,0000,000 worth of debt and Bankrupted.

I had lost over $26,000,000 worth of equities in my property and share portfolio’s and didn’t even have a house to live in and I could even afford to rent as I had no work and was in poor health, so I wound up at 47yrs old having to move back home with my mum! And as you can imagine I was searching inside as well as outside for an answer to this predicament. I was behind in just about every area of my life for the first time in over 30 years.

Fortunately, my desire to change was so high, that I began re reading several books and listening to tapes that I had stored from many years earlier.I began paying attention to my passed successes and really started repaying the price for success.

Now although you couldn’t tell that I was changing from the outside, on the inside, I was.

You see, your success grows from the inside out, not from the outside in.

Too many people think that success begins on the outside.
And that is where they focus. On outside questions; instead of inside answers.

I was even like that at first. And then, I realized that for things to change, I had to change.

And so I began.

I remember staying in on Friday nights and weekends, when my family and friends were all out at parties and the beach. I was 47 years old, giving up all of my social life, to regain my success.

I’d read my old books and bought new books, I would take notes, listen to audios and reflect on my actions for the day, that week and month and ask myself questions like,

- What did I learn?
- What did I do well?
- What could I do better?
- How could I be better?
- How would I be if I were already successful?

Questions like these and many more.

Lots of answers would come up. Lots of time communicating with myself in these moments.

Lots of investing. Paying the price. Setting myself up for massive success. I did it every day then, and I still do it every day now.

How about you?

How are you investing in yourself? How often do you do it?

Not only did I read books, listen to audios and pay attention, but I also understood that the greater the price I was willing to pay, the more I’d get out of the investment.

No risk, no return. High risk, much higher return.

But unlike the stock market or a horse race, I had 100% total control of the outcome of the investment as long as I knew how to use it and that waas one of the greatests things I had to relearn.

It wasn’t ever any goo at gambling games such a crap shoot or playing the odds or cards.

I was playing a game of chance and the better I got, the better my chances for success.

I knew this and this is why I decided to continue paying and paying and paying and playing and playing and playing.

And everytime I paid the price, I got paid And yes if I forgot the rules I got Punished.

Maybe not overnight, but in time, I’ve earned back, hundreds of times my investment. Even thousands of times my investment has now been paid back to me and is still being paid to me every single day.

Yes, this is all part of the compounded effect, however, most people don’t stay around long enough or keep their foot on the accelerator long enough to see the compounded results of their investment.

Too much lottery mentality out there. Too much instant mentality. Instant popcorn, instant jello and now people want instant wealth. GenerationY are very BAD with this one!

Truth is, wealth is a long term investment, not a short term investment.

Anyone who wants it badly enough, must stay in the game for a long enough period of time, to see the compounding effect take place to learn the rules and to be able to instantly recognise the “Patterns Of success”.

So Success Principle #10, states that…”The BEST investment,
is the investment in YOURSELF!”   “Empty The coins Of Your Purse into Your Mind and Your Mind will forever Keep your Purse full”

YOU have 100% control of the outcome, nobody else. Remember once you take 100% responsibilty for your own life and it’s outcome you can no longer make any excuses because you are the only problem standing in the way of your own success.

YOU have the choice about how to invest and which investments are the best for you, nobody else does.

You choose when to cash in on your investment, nobody else does.

But in order to receive, you must have an open hand.

Most people never get a return back on their investment, because their hand is so tightly clenched around their money, in fear of never seeing any again, that they are not open to receiving all that their investment could bring.

This means, don’t hold on to your money, as if it were the last time you’ll ever see it again. Money is like water it needs to flow to reach it’s full potential and the more you allow it to flow the great the Power you will get in return.

Buy the right books. Then read them and then apply what you learn.

Buy the Tapes & CD’s & DVD’s Listen to, watch them and then apply what you hear or see.

Mentor with successful people who know how to teach you what they did. Pay for coaching, advice and education.

Go to events, seminars and trainings on all of the subjects you need to improve you.

Pay the full price for your success.

Invest in yourself and your greatness. Never Think or buy CHEAP better buy less and better.

Invest in yourself now. Invest in yourself then.

Just invest in yourself, because it’s the BEST investment you will ever make.

And this concludes my Top 10 Success Principles.

Your next Email will be HOT Leadership Tip #1.
Keep your eyes peeled for it.

Until then, invest in yourself if you have not yet done so and buy one of my products that Teach You about YOU at my website.

MyChild
MYSalesSuccess
MyNetworkSuccess
MyCoach
MyProfile

http://www.myprofile.com.au

Until your next message, to the top it is!

Your success coach,

Axel

‘The Wizard Of Weallth”

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

How to get your customers to buy from you at least one
extra time per year - guaranteed!

1. Golden Rule #17 of Successful (Re)Advertising.

2. Check lists are great tool for maximising your
sales opportunity - Business Booster #7

3. Business Booster #8 - - Don’t Be A Marketing
Wimp Or An Image Peddler - Ask For Action

4. I spy with my little eye - great marketing ploy
“99% of your customers will come back if you give
them this offer”.

Word count for this issue: 1423. Approximate time to
read: Less than 8 minutes.

=============================================
1. Golden Rule #17 of Successful Advertising.
==============================================

Communicating with your existing customers can be your
most profitable activity. While many your companies are
spending enormous amounts of money to chase the new customers
and zero dollars to resell to your existing ones?

Did you ever buy a high ticket item, like a fridge, a lounge
suite or a - plasma TV in your local electronics store? Sure
you have… now how many “Thank you” postcards and/or letters
or picnic baskets have you received from that shop? My guess
will be – Nada, Zero, NONE.

How would you react if? - would you feel taken care of - as a
customer, or loved if you received a nice “thank you” or
“how’s your new item going” or “did you know that your item
will last longer if you…” card or letter? Of course you
would.

Most business owners or marketing managers, I speak to -
telling me one of two things

A) “I know we need to communicate with customers but what do
we say?”

B) “We just don’t have resources or time to communicate with
existing customers, it was so cumbersome that we gave up and
don’t do it anymore”

The place to start is first to collect your customer’s or
prospect’s birth days and to implement “The Birthday Club”
strategy. Here’s how this well known company have implemented
“The Birthday Club” –

The Birthday Card Club.

Let me make something clear- I’m against discounting in pure sense.
I’ve seen many companies embarking on price war or shaky discounting
path and going out of the business. Much better give your customer a
FREE gift. Perhaps have a choice of three and most definitely study
your customer preferences - what do they buy so that your gift is
relevant. Now the tricky part - how to make sure that you don’t
discounting the products or services that cost you money? For example
- I buy protein bars - the store I buy it from buys them in turn
from some wholesaler.

The wholesaler from time to time introduces the new product and
interested in retail stores to stock it. The only way the retail
store is going to buy it from wholesaler is that end customer is
interested to buy the product. So, the wholesaler has to spend
marketing $$$ to promote the product. Now if our retail store owner
will approach their wholesaler with an offer - “I’ll send or give a
free sample of your new product to my VIP customers - if you let me
have X samples for free - this way you’ll save money on advertising
and my buying customers will actually have a chance to try your product
- if they like it - they will buy more”. You’ve got the idea!

Above can be your starting point to address question (A). Now
you need to systematise it so that your Birthday Club runs on
auto-pilot.Here’s how:

Step 1. Start a folder with 12 plastic pockets. Step 2. Tag
each pocket with name of the month - January to December.
Step 3. As soon as you or your staff collect the birthday
date from the client or new prospect - hand sign a birthday
card and place it in the client’s birthday month pocket. Step
4. On the first day of each month empty this month pocket,
affix the post stamp to each card and mail it.

Now you have it…is it hard to implement? No! Do you think
you have to spend a lot of time on this program? No! The key
to successful marketing is the system - This will also be
the answer to question (B).

============================================
2. Business Booster #7 - Check lists are great tool for
maximising your sales opportunity.
===============================================

Did you ever go to a paint shop to buy 10 liters of paint,
get back home and realised that you forgot the sand paper
and other painting tools? Now … how frustrating is that?

When the customer is standing in front of you and holding
his or her wallet – that’s the very best time - there will
never be a better time to ask them to buy more…they can even
teach 15 year old kids to do it at McDonalds!

Here’s what you must teach your staff to say “To save you
time and any frustration latter, may I suggest you to go
through this check list with me now, just to make sure that
you’ve got everything you need for the job”.

The plant shop can have following check list:

- appropriate potting mix for your plant (do you know that
different plants require different soil?);

- right fertiliser so that your plant will live longer and
blossom more often;

- the right sized pot and the Dish;

- marbles or stones to make your own mini garden or to make
a good drainage for your plant;

- etc;

The health shop can use this:

- vitamins to keep you healthy use below chart to find out
which ones you need:

>> Feeling fluish? Use Vitamin C.
>> Feeling tired all the time and no energy? Use Vitamin B
complex.

- hand cream to keep your hands healthy;

- feeling cluttered - consider using our special body cleansing
formula range of products;

- etc

You get the idea - now go and have fun implementing it!

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3. Business Booster #6 - Don’t Be A Marketing Wimp Or
An Image Peddler - Ask For Action
==============================================

Here’s what Most advertisements . . . “Here’s our beautiful
car, house, product or whatever” and that’s where they end.
If you run an advertisement for anything you must ask for action”.

For example. A car advertisement could end like this . . .
“Get into our showroom this weekend, take a test ride and you will
take home a free (Bottle of Special Red El Plonko wine, Our Special
Sun Shielder Cap, free dinner, free whatever) just for test driving it.”

An advertisement for a can of soup could end like this . . .
“Cut out the coupon and get a $1.50 can for just 25 cents at
your local store.”

Or a real estate advertisement . . .
“Inspect our unit or allow us to give you an appraisal and get
a thingamabob as a thank you. No obligation whatsoever.” Hey,
it’s a numbers game. Some will. Some won’t. So what. As long
as it’s profitable at the end of the day. And given the
thousands (no, millions) of dollars being wasted on ads and
promotions that don’t bring in any sales, this sort of offer
could be a bargain and get lots of people to your business.

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4. “I spy with my little eye”
=============================================

Remembering your customers birthday is a very good idea!
Everyone likes to be congratulated on their birthday.
Giving them something special is even better. You’ll achieve
several objectives. First - you’ll communicate with them and
keep your name in the front of them. Second - you’ll show
them that you care. Third - you endorse them to come to your
place of business. Four - you’ll have a chance to up-sell and
cross-sell them.

In the next newsletter I’ll reveal to you a smart marketing
plot used by jewellry store to attract hundreds of new customers
to their store - right under the nose of competitors - who
couldn’t figure out why!

More to come. Stay tuned, sell more, prosper and most
importantly - have fun!

In Next issue:

1. Golden Rule #18 of Successful Advertising.

2. Business Buster #9 and #10.

3. More of “I spy with my little eye”