Special Marketing Tools

By Axel Henriksen “The Wizard Of Wealth”

Today it is getting extremely hard to grab and hold your prospects attention for any length of time due to information overload, masses of offers via every form of media you can name here’s and example of what I mean:

We’ve been talking about the number one most important asset of any business, which are its customers. In order to properly embrace this I must first tell you about a thing called “Marketing Noise”, which is a catch-all term representative of the tremendous amount of marketing going on all around us.

It’s everything from billboards, car and truck signs, bus bench signs, displays and signage in stores, flyers stuffed in bags, flyers under windshield wipers, direct mail, brochures packed in with purchases, brochures in with credit card and utility bill statements, radio commercials, TV commercials reduced from sixty to thirty seconds, telemarketing, personal selling, cable TV shows that are really commercials, ads in magazines and newspapers.

It’s even the mountain of emails that you are undoubtedly receiving everyday in your inbox if you are reading my Success Marketing Strategies.

It’s a fact that the average adult consumer is presented with more opportunities to spend money today in one 4-hour period than he was in thirty 24-hour periods just a decade ago. There is a mammoth amount of marketing noise bombarding the consumer every day that is vying for his discretionary income and his credit.

In business-to-business marketing the same basic situation exists. Although there is less cold call selling going on today than at any time I can recall there is much more business-to-business marketing taking place.

The card deck is just one example of media has been invented in the last decade to go after business-to-business. The number of business magazines, newspapers and trade journals carrying advertising to the executive and business owner has more than tripled in the past five years.

Trade show attendants are at an all time high. DVDs, computer CDs and other electronic media are being used as brochures as well as in place of sales calls today. There is a mammoth amount of marketing noise bombarding the executive, manager and business owner.

Then within all that marketing noise there is all the direct competition in your particular field. Competitors who grow more sophisticated and aggressive by the minute, not only competing for new customers but also attempting to take away your present customers. What are you doing about it?

In your next Success Marketing Strategy, I will reveal what I believe to be your best strategy to eliminate this business erosion that is taking place.

So Now We Have all Turned To Social Network For The Answer-YES

well thats fine and it is indeed very exciting and we are connecting like crazy all over the place on sites such as:

LinkedIn

ecademy

Ryze

Ojeeze

Spock

Facebook

Myspace

Ezifinda

Hi5

Bebo

BNI

Hoverspot

ikarma

konnects

oldfriends

Netlog

Whoswho

just to name a few of them……..my questions are:

“Are we ..that’s me and You getting the best use out of these tools?”

“How many of these sites can we really Use?”

‘Which are best for what-do you Know?”

“The Purpose for Using These Sites?”

and My Favourite Question:

“How Can We Monatize the Use of These Sites?” Well that is why most of us are using them..RIGHT!

Okay Now I will give you a few Examples of What is and Has Been Working Very Well For ..US ..Now That Means My Clients and us.

1. Build a relationship FIRST before you go all gang busters and start blowing your “Special Just for you Buddy Offers all all over Me” Does that ring any Bells?

2. Finout if what you are About to offer me will be of any interest at all to ME. Hey just ask me a few questions before you go blurting out your stuff at me.

3. Did YOU even Bother to check out what I do? OOPs Sorry about that didn’t know you was in the same business as me I know for sure that most people that pitch me via any media have done little if any research into me and what I want or do and yet the pitch me anyway

Types of Business Cards

Tactile cards: Some cards are distinguished not so much by how they look as by how they feel. They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds or embossing. The cards below have GOLD embossing on them which puts them into a very highclass high cost attention getting arena. Tactile cards tend to be considerably more expensive than regular cards because they use nonstandard production processes such as die cuts And we consider them Worth the additional costs.

Multipurpose cards: A card can do more than promote your name and business–it can also serve as a discount coupon, an appointment reminder or some other function. Many of our client think that having a calender on the back will make people want to keep them and put them in their wallets or purses {We on the other hand prefer to put another marketing message on the back such as a special offer that is only available by using this card} It may also provide valuable information that the average person may need. For example, a hotel may include a map on the back of its card for any guests who are walking around the vicinity. A card of any type can be made multipurpose by adding these types of features.

Outside-the-box cards: A wildly original, fanciful or extravagant presentation can draw extra attention. Creativity knows no bounds–except the amount of money you wish to spend. I’ve seen examples of these types of cards that were made of chocolate, Candy bars, Mints, bottle openers, key rings or that folded out into a miniature box to keep small items in. One of the most notable was a dentist’s card that included a small compartment for dental floss to be pulled out. We tend not to use or promote these because unless you are an art lover or collector of unusual business cards or have a need for that item..if they don’t fit into the card holder easily ..out they go!!! Mind you the card makers and the advertising GURUs often love these because they are indeed creative..but as we say if it don’t sell it ain’t worth XX And that’s because I am no gambler so I like what I call my “Double Headed BizCard” which ever way the prospect turns it they gets a message..could even be the same message on both sides now there’s that might work

Now as much as I would like to keep on writing here and giving you the rest of those very effect marketing tools ..I’ve just run out of time today and will have to save that for another day ..

You could always checkout www.onlineofflineinformationmarketing.com and pick yourself up the full package there so as you can get to it right now make those Profits NOW!

212 Degrees - Please watch!

The difference between hot water and boiling water is just one degree of heat. While that may not seem like much, it’s the difference between a relaxing cup of tea… and being able to power a 50-ton steam locomotive up a mountain. The 212 Movie brilliantly illustrates how one extra degree of heat, that one extra degree of effort, can make all the difference in your life!

This short, 3-minute presentation will immediately energize you, focusing your efforts TODAY, while putting you on a path to out-perform, out-earn, and out-deliver in any area you desire… starting now. After watching the 212 Movie, you’ll understand how putting forth just one extra degree of effort can put you over the top — no matter what your pursuit in life.

So… please turn up the volume on your PC, get ready to be energized, then click on the following link to watch “212 — The Extra Degree” (or cut and paste into your browser):

http://www.nc212movie.com/

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

Great example of Teeth whitening business promoting their services,by pigging

back on someone else’s effort… Cost effective for both parties,precisely targeted,

simple, yet very powerful!

1. Golden Rule #22 - how to leverage your advertising efforts and marketing

budget.

2. Business Booster #19 - If You Need New Customers, Offer Something For Free To

Reel Them In

3. Business Booster #20 - Keep In Contact With Your Existing Customers.

4. “I spy with my little eye - great marketing ploy” - How to leverage on someone

else’s marketing dollar, while reaching your precise target market

in the area of your choosing…

=========================================

1. Golden Rule #22 of Successful Advertising - build

your database of potential customers - inexpensively…

=========================================

If you are in business - you know that it’s 5 times cheaper to sellto your

existing customers, comparing to selling to new customers.

But how do you get started with selling to your existing customers?

It all starts in one place - it’s called Database.

If you have it already great - start thinking about “killer offers” you

can give to your existing customers to make sure they buy (you may find a few

at this event: www.axelhenriksen.com). If not - no problems the first thing is

to start collecting the names.

Let me ask you a question. If you aspire to become a great athlete,let’s say -

you love golf and wanted to become next Tiger Woods.

Not airy-fairy “I wish I’d be him”, but serious determination and readiness to

do whatever it takes to become a serious and respected golf player.

Does it makes sense to study what he does and then model him, what he does, his

style? It certainly is for me (as far as golf game goes they call me Hitler -

as I spend most of the time in bunker:).

Seriously in business - one of the easiest way to go ahead is to study what the

BIG guys do, then take what is applicable and apply it in your business.It’s

quite sensitive - especially if you have small budget and most businesses do.

After all - there’s no point of spending money if you don’t have to. I’m

sure you’d find many uses of hard earned dough, instead of spending it on

marketing research - let the BIG guys to do that - then learn and model

what they do.

So, “I Spy With My little Eye” series present…

How to build your database of potential customers - quickly and inexpensively

Let’s examine this name collection form. Mind you - thousands of dollars spend

by this company researching what works and what doesn’t.

1. It’s a raffle - you can win something - don’t we looooove to WIN?!.

2. To enter - you have to spend $50 - which gives you one entry. So, the more

you spend

the more chances to win

3. What is your prize? Spending more money with this company. I’m guessing that

participating retailers are funding this promotion. If you consider that average

markup in retail is 50%, then $40,000 of prizes will be only 20K in real cost.

Great concept and no

need to spend money elsewhere - say pay someone for tropical holiday - money

stay in the business - fantastic!

If you want to maximise your profit, if you feel frustrated with your marketing

efforts to date and find it hard to get new customers - click www.onlineofflineinformationmarketing.com

4. Names are collected and in compliancy with spam legislation - there’s a tick box “Yes,

I would love to receive more promotions…”

5. They ask you to visit company’s website to gain extra entry!!! Great idea as then you

have double opt-in with postal address and email address and more promotions on website. Fantastic concept

All-in-all this name collection form goes long way to build their business, leveraging

on all that foot traffic. Hope they know what to do with that database, as I haven’t received any special promotion from any of the names collected from me so far - ouch!?

Get your act together marketing managers of BIG GUYS:)

As a small business owner you have great advantage comparing to the giants - you can

be flexible, you can be adoptive, you can move fast and you can make decisions without

board meeting. So, learn from them, model and apply in your business on SYSTEMATIC

basis - then you’ll get consistent results!

Yours in success,

==============================================

2. Business Booster #19 - If You Need New Customers,

Offer Something For Free To Get Them In

==============================================

Nothing, I repeat nothing, works like

a free offer. And I mean free. No conditions if at all possible.

If you have a good sales system and follow up, you’ll find that making

some sort of a FREE offer is almost always the cheapest way to get lots

of new customers very quickly.

What Should You Offer?

Well it depends! You could offer a sample of your product or service

or a free report to get them to call you. You could offer free advice or a

free trial, or you could try these:

* If I had a coffee shop I’d be giving free coffee.

* If I had a clothes shop a free T-shirt.

* If I had a wholesale operation I’d offer $300 against your first months

order/account with us.

* If I had a laundry/dry cleaning shop I’d offer $10 worth of cleaning.

* If I wanted a job, I’d offer to work for nothing for a month.

I am sure you’re getting the point, aren’t you? The reason this works

so well is because every business is built on repeat sales and referrals.

And the quicker you build a customer base, the quicker these start to

kick in.

=========================================

3. Business Booster #20 - Keep In Contact With Your

Existing Customers

=========================================

It never ceases to amaze me that there are still business people out

there who don’t even know who their customers are. Please get their

names and telephone numbers, and there are lots of ways of doing this.

See above example.

Then send them a letter, call them, it doesn’t matter what you do, as

long as you do something to keep in touch with your customers, so

that next time they think about the product or service you provide –

your name will be on the top of their list to contact.

=========================================

4. “I spy with my little eye” - Cost effective for

both parties, precisely targeted, simple, yet very

powerful!

=========================================

Let’s say that you want more customers for your business.

Great - I’m not surprised to hear this from you, however you tell me

“but I don’t have mega marketing budget”. I’d ask you - “well who

has your best customers now and not in direct competition with you?”

- you’d answer GE Finance. So, …………………….

“I Spy With My little Eye” series present…

Cost effective for both parties, precisely targeted, simple, yet very

powerful! - Piggy back #2

Do you like to receive bills? Silly question - of course not if you are on

receiving and paying side. Yet you still have to pay.

So, the question is - how can you improve your customers “bill receiving and

paying” experience? Ok, if you are sending bills or statements or payment

reminders - this is necessary evil if you like to pay postage and printing costs.

Then you need to chase customer and make sure they pay. As you know - the good

ones pay straight away –not so good do pay as well in 1-2-3 months and rest -

well you have to chase them.

So, the question is - how can you save on printing and postage costs as well as make

sure that customer will appreciate extra effort you’ve made to give them add-value, as

well as pay faster?

Isn’t interesting - two questions - one answer!

The answer is - “Bill inserts”.

Teeth whitening company identified that their target market is anyone who has

discretionary spending money. Who would it be? Hmmmmm… well let’s think –

is someone who is approved for customer credit by well known finance company –

eligible? Sure, you bet - but how I - the owner of Brite Smile (see picture) can

persuade GE Finance to promote my services to their clients (who are also my

pre-qualified prospects)?

Simply do following:

1. Offer to cover all postage and printing expenses. Believe me comparing to

advertising elsewhere - this is very cost effective option. Your targeting is much

better - so will be your conversion in enquiries. Conversion to sales is another story –

subject to your salesmanship. Read my previous newsletters on 7 steps in sales process.

2. Offer to refer people who don’t have finance to pay for their perfect smile back

to finance company to obtain the finance (very attractive for finance company as

they will get extra business from their existing database - remember they want you

to spend more money with them - after all they are in business of selling money).

3. Offer them to report back the results of campaign.

4. Offer them kick back from all sales 5,10,20% whatever makes financial sense.

Read bellow how this promotion can be imporved…

If you want to maximise your profit, if you feel frustrated with your marketing efforts to date and find it hard to get new customers - click here www.onlineofflineinformationmarketing.com

You can and should offer guarantee. “Your teeth will be white for at least 6 month or your

money back - no questions asked”

Also by including testimonials from happy customers. The testimonials should be in the

format “before I was an ugly duckling with yellow teeth - now am beautiful swan [thanks

to XYZ business - you] and people have to put their shades on, so they are not blinded

with my perfect smile”

Collect their details by asking to either go to your webiste and go into draw to win

FREE teeth whitening valued $1,000 - draw is every month. Here’s what lucky winners

from last 5 months said: [testimonials with above format]

If you are in business - your prime objective is to make profit then you can contribute,

develop your business, etc. Wishing you profitable month!

Until next newsletter - your partner in success,

=================================================================

If you’ve missed last letter’s “I spy…” - not to worry You can see below to program

your customer to come back and buy in two weeks… …..“I Spy With My little Eye” series present…

How to leverage your marketing budget, attract customers from your target area,

create good will and climb prospect recognition ladder…

You’ve tried to advertise in newspapers and very quickly discovered that you are spending

like crazy for minuscule results.You become smart and start calculating the cost of lead –

if you spent $400 on the ad in local newspaper - let’s say 18×3 and got 2 calls (ouch!) –

the cost of lead is $200. And this is only lead, if you are able to convert at least one of

them to the customer and you sell a product or service for $800 with 50% profit margin –

then you just broke even.

Well one can argue that if you got yourself a customer who purchases every 6 months and spends $800 each time - it’s ok and you can recover your costs latter - that is fine!

But I’m starting club “Make profit first time from your ads” - everytime you advertise you

should be in-money…if you are in keep reading

So, after a while the frustration sets in and you start repeating “bitter business person”

mantra - ‘advertising doesn’t work…. mmmmm…. advertising is waste of money……ooooooh’

Well - think again, think laterally too. The question [you ask yourself] always defines the

result [you get]! What is your goal - you’d say “How to get customers to buy from me?”.

Let’s re-phrase it. The question should be “How to reach my target market (people with

money, who need my product/service and willing to spend on it now), with least effort, systematically, in most cost effective way, and make sure that they are calling me - not

other way around?”

Bellow is good example how this can be accomplished. The real estate agents teamed

up with the local gym and the local hairdresser. Local people prefer to go to local gym

and local hairdresser. If you can afford to go to these places most of you will have money

and you are most likely thinking of buying or selling your home.

Read bellow how this promotion can be imporved…

Make Sure You Checkout websites that sell –www.web-site-wizards.com

If you want to maximise your profit, if you feel frustrated with your marketing efforts to date and find it hard to get new customers - click here: www.onlineofflineinformationmarketing.com

You have noticed that this promotion is double playing - at first it solicit enquiries from first tier prospective customers - people who possible wanted to sell or buy property;

Secondly, if above fails - it invites to pass referral and dingles a carrot - give me referral I’ll bribe you (of course in the good sense) with 3 months membership at local

gym! Remember that your customers will ask the key question “What’s in it for me?”.

What is the difference of this real estate agents from others? Why should I do business

with you and not with others? Why are you unique? And what is unique about you?

This ad can be greatly improved by - including better headline and utilising better space on

the first page - instead of week “We look forward to hearing from you…” - one can say “How

to get healthier, look 10 years younger and sell your house in 3 weeks at agreed price guaranteed or your money back” then you can add a sun-headline “BUY your dream house

in next 4 weeks or $100 for wasting your time” - this is to cover both BUYERS and SELLERS.

Also by including testimonials from happy customers. The testimonials should be in the

format “before I was an ugly duckling - now am beautiful swan [thanks to XYZ business - you]” “Wow-wow-wow!!! Hold your horses” - I hear - you’re saying… won’t I go bankrupt if

I offer $100 back? What will happen if the house is not sold in 3 weeks? What will happen

if I can’t find house for my clients in 4 weeks…. Well - your worse case scenario - you would have to refund the money they have paid you… It’s my belief that number of extra customers you will acquire will outweigh number of refunds you have to do. Remember that

any marketing concept needs to be tested on the small scale and if results are positive

that you want to implement this on the large scale.

Finally, I would drop that black background - it’s hard to read and un-attractive. Add more

copy - text. Remember - the more you tell - the more you sell. When a real estate is in the

front of customer - they don’t say “we look forward to hearing from you…” and then say nothing…do they? No…of course not - they would talk about the benefits of doing business

with them, and they won’t shut-up until you stop them, right? So, why your brochure says

no much?!? Every single square centimeter should be used to sell-sell-sell… And make no mistake, marketing collateral only design to do one thing - sell the idea to give you a call,sell the idea to visit your shop, sell the idea to inquire further, sell, sell, sell.

If you are in business - your prime objective is to make profit then you can contribute,

develop your business, etc. Wishing you profitable month!

Until next newsletter - partner in success,

=====================================================

In Next issue:

1. Golden Rule #23 of Successful Advertising.

2. Business Busters #21 and #22.

3. More of exciting stuff on “I spy with my little eye”

series

The Pickle Jar
by: Author Unknown

The pickle jar, as far back as I can remember, sat beside
the dresser in my parents’ bedroom. When he got ready for
bed, Dad would empty his pockets and toss his coins into the
jar. As they were dropped into the jar, they landed with a
merry jingle when the jar was almost empty.

Then, the tones gradually muted to a dull thud as the jar
filled. I used to squat on the floor in front of the jar and
admire the copper and silver circles that glinted like a
pirate’s treasure when the sun poured through the bedroom
window. When the jar was filled, Dad would sit at the
kitchen table and roll the coins before taking them to the
bank.

Taking the coins to the bank was always a big production.
Stacked neatly in a small cardboard box, the coins were
placed between Dad and me on the seat of his old truck. Each
and every time, as we drove to the bank, Dad would look at
me hopefully. “Those coins are going to keep you out of the
textile mill, son. You’re going to do better than me. This
old mill town’s not going to hold you back.” Also, each and
every time, as he slid the box of rolled coins across the
counter at the bank toward the cashier, he would grin
proudly and say, “These are for my son’s college fund. He’ll
never work at the mill all his life like me.”

We would always celebrate each deposit by stopping for an
ice cream cone. I always got chocolate; Dad always got
vanilla. When the clerk at the ice cream parlor handed Dad
his change, he would show me the few coins nestled in his
palm. “When we get home, we’ll start filling the jar again.”
He always let me drop the first coins into the empty jar. As
they rattled around with a brief, happy jingle, we grinned
at each other. “You’ll get to college on pennies, nickels,
dimes and quarters,” he said. “But you’ll get there. I’ll
see to that.”

The years passed, and I finished college and took a job in
another town. Once, while visiting my parents, I used the
phone in their bedroom, and noticed that the pickle jar was
gone. It had served its purpose and had been removed. A lump
rose in my throat as I stared at the spot beside the dresser
where the jar had always stood. My Dad was a man of few
words, and never lectured me on the values of determination,
perseverance, and faith. The pickle jar had taught me all
these virtues far more eloquently than the most flowery of
words could have done.

When I married, I told my wife Susan about the significant
part the lowly pickle jar had played in my life as a boy. In
my mind, it defined, more than anything else, how much my
Dad had loved me. No matter how rough things got a home, Dad
continued to doggedly drop his coins into the jar. Even the
summer when Dad got laid off from the mill, and Mama had to
serve dried beans several times a week, not a single dime
was taken from the jar. To the contrary, as Dad looked
across the table at me pouring catsup over my beans to make
them more palatable, he became more determined than ever to
make a way out for me. “When you finish college, Son,” he
told me, his eyes glistening, “you’ll never have to eat
beans again, unless you want to.”

The first Christmas after our daughter Jessica was born, we
spent the holiday with my parents. After dinner, Mom and Dad
sat next to each other on the sofa, taking turns cuddling
their first grandchild. Jessica began to whimper softly, and
Susan took her from Dad’s arms. “She probably needs to be
changed,” she said, carrying the baby into my parents’
bedroom to diaper her. When Susan came back into the living
room, there was a strange mist in her eyes. She handed
Jessica back to Dad before taking my hand and leading me
into the room. “Look,” she said softly, her eyes directing
me to a spot on the floor beside the dresser. To my
amazement, there, as if it had never been removed, stood the
old pickle jar, the bottom already covered with coins. I
walked over to the pickle jar, dug down into my pocket, and
pulled out a fistful of coins. With a gamut of emotions
choking me, I dropped the coins into the jar. Then I looked
up and saw that Dad, carrying Jessica, had slipped quietly
into the room. Our eyes locked, and I knew he was feeling
the same emotions I felt. Neither one of us could speak, but
we knew nothing had to be said.

Creative Goal-Setting for Kids and Teens

by Denis Waitley

An Indian guide who displayed uncanny skills in navigating the rugged regions of the Southwest was asked how he did it. “What is your secret of being an expert tracker and trail-blazer?”, a visitor asked him.

The guide answered: “There is no secret. One must only possess the far vision and the near look. The first step is to determine where you want to go. Then you must be sure that each step you take is a step in that direction.”

A dream is what you would like for life to be. A Goal is what you intend to make happen. A goal is the near look; what, specifically, you intend to do on a daily basis to get there.

No matter what their current ages, try to determine the sensory learning style of each of your children: visual, auditory, or kinesthetic. Visual learners understand and remember best what they see. Auditory learners prefer to hear and verbalize in order to comprehend. Kinesthetic learners need to involve touch and movement into the processing of new concepts, and to learn by doing. All of these styles have some overlap because we all use hearing, seeing and doing. But keep these styles in mind when you stimulate your children’s creative and goal-setting activities.

To build a pattern of positive expectations for your children, they need a way to keep score. Children know they are doing well when the task or project is well defined and the goals are clearly stated. How can a child experience the thrill of hitting the bull’s eye, when he or she doesn’t know what the target is? Kids need to see the end before they begin a task or they will lose interest. When you are giving your child a task, such as cleaning her room, be specific in telling her what you want her to do and when you want it done and stick to it. By providing a clear and specific ending, your child can look forward to enjoying time with her friends when the task is completed.

Goals are the target of success! Who you see is who you’ll be. What you set is what you get. Help your kids get the far vision, the dream. Help them get the near look, the steps and action plans that pave the road to their dreams. Participate in your children’s games, problem-solving exercises, field trips and creative projects. Instead of telling them how things work, help them learn to discover the “hows” and “whys.”

Help your children dream about their future. Set the example by jotting down and cutting pictures out to describe family dreams. Assist them in defining their own goals and writing them down on index cards. Post the cards in their bedroom or on a board where they can see and review their goals daily.

Help your kids prioritize their goals. Have them consider their goals in the order of their importance. Place beside each written goal, a proposed target date for the attainment of that goal.

Help your child make plans. Unfortunately, many kids view problems as insurmountable mountains. Your role as parents is to help them view problems as opportunities. Teach them to go over, around, under or to bore a hole right through their roadblocks.

Show children how to prepare a daily “to do” list. In the evening, help prepare a list of a few important things to do the following day. At the end of the day, help them review their progress. By using index cards, you can use a file box to store daily activity cards. Monthly, quarterly and yearly, let them go through the cards in the box, to see all they have accomplished through step-by-step actions.

Help your kids to visualize, in advance, what the accomplishment of their goals looks and feels like. Bedtime is an ideal setting, where you can see in their imaginations where they want to be, what they want to do, and things they will have to work and save for to get.

Build goals and evaluations around the school year. When you go over your child’s report card, discuss the goals that he set for himself and how he is doing toward achieving those goals. Share with your child any comments teachers might have regarding his grades.

Kids need rewards and behavior that gets rewarded gets repeated, especially if they understand that the reward is coming when the goal is accomplished. Rewards do not have to be strictly financial, but can be going out for an ice cream or whatever your child enjoys doing. By rewarding goal directed behavior, you are providing additional incentive to achieve almost any goal.

Denis Waitley

When you have children  MyChild Profiles are a must to find out what their hardwired style is….

Welcome to a more peaceful world

In most families, children are quite different from one another – and their parents. What works for one, doesn’t necessarily work for the other. Discovering a child’s behavioural and personality style can greatly assist you in becoming the best parent or teacher for that particular child.

Mychild Behavioural Reports will help you:

• Create a harmonious and rewarding partnership with your child
• Reduce the number of conflicts at home and in the classroom
• Help children get along better with their friends and classmates
• Identify a child’s natural gifts
• Recognise areas for motivation and growth
• Improve your relationship and communication skills

Mychild is designed to help you communicate more effectively with your child or children. Understanding each child’s personal style will prevent unwanted clashes and conflicts.

Know Yourself First

We encourage parents, guardians and teachers to first complete their own behavioural assessment to gain a better understanding of why you behave the way you do. Each style may cause conflict and stress in other styles and your ability to adjust is essential if you are to maintain harmony at home and in the class room.

Our children are not like us

For most parents their children are not like them. One of the common mistakes parents make is to assume their children are like them. For most parents this is not the case. Their children do not share the same way of coping with conflict, managing time, setting priorities, forming relationships, career paths or the way they handle their emotions. These differences are the prime cause of conflict and disharmony. These behavioural style differences if not understood create dysfunctional families and often reflect on the child’s poor performance at school.

Discover Your Child’s Behavioural Style

Every child has one dominant style that determines the way they behave. This style is constant throughout their lives and sets the basis for how they will form relationships with other people. Most children also have a secondary style and when combined with the dominant style creates the child’s personality.

We have named these four dominant styles:

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“Thought This was Brilliant and Parents Must Read”- Creative Goal-Setting for Kids and Teens

 

The Greatest Hitter

by: Author Unknown

A little boy was overheard talking to himself as he strutted through the backyard, wearing his baseball cap and toting a ball and bat. “I’m the greatest hitter in the world,” he announced.

Then, he tossed the ball into the air, swung at it, and missed. “Strike One!” he yelled.

Undaunted, he picked up the ball and said again, “I’m the greatest hitter in the world!” He tossed the ball into the air. When it came down he swung again and missed. “Strike Two!” he cried out.

The boy then paused a moment to examine his bat and ball carefully. He spit on his hands and rubbed them together. He straightened his cap and said once more, “I’m the greatest hitter in the world!” Again he tossed the ball up in the air and swung at it. He missed. “Strike Three!”

“Wow!” he exclaimed… “I’m the greatest pitcher in the world!”

Your attitude determines how circumstances impact your life. The little boy’s circumstances hadn’t changed, but his optimistic attitude prompted him to give an encouraging meaning to what had happened.

What difficult time are you going through right now?

Can you do something to change it? If you can, don’t wait another day… make the needed changes. If you can’t change the circumstance, however, change your attitude… you’ll discover that circumstances won’t have the last word.

How To Keep Yourself On Track in 2008 www.axelhenriksen.com
“The Wizard Of Wealth”