Archive for the 'Affilliate Marketing' Category
“How To Build Your Biz On A Budget”
Tuesday, February 12th, 2008
“Learn How You Can Outsell Your Competition in 2008 And Beyond”
Wednesday, February 6th, 2008Learn new strategies designed specifically for you to take your sales results to the next level in 2008. Date Released: 01/31/2008 You’ve heard of The Big Five, Myers-Briggs, and DISC. Sales trainers, Elise and Nathan Chanesman along with Dr. Ilan Kogus believe that corporate America will soon be looking to the MyProfile to catapult sales to greater levels of success with the release of their new Reports MyCoach and MySalesSuccess.
Elise and Nathan Chanesman, principals of Rainmaker., a business consulting and executive recruitment company, have assisted scores of businesses across the world in improving sales and workplace operations with employee training, organizational change, and client development. What differentiates them from other consultants is their use of MyProfile personality profiling in many of their services.
“Unlike other profiling systems that merely describe human behavior, the MyProfile enables people to understand the core motivations and thinking patterns that have directed their lives,” says Elise, explaining that the profiling tool excels in revealing blind spots that can limit professional and organizational productivity. “More importantly, MyProfile profile discoveries can serve as the impetus for positive, long-lasting change.” Having evidenced the consciousness-raising ability of the profiling tool among thousands of client employees, the business partners decided to make their system available worldwide by Licensing their products to suitable applicants worldwide.
MyProfile is based on the concept of iChing which is thousands of year’s old and recent research by DR. Ilan Kogus and of nine different “styles” — or ways of interpreting the world. “Through our own style or lens, we interpret situations, events, encounters, and experiences,” says Kogus, who explains that core-motivating factors are shaped both genetically and in our first years of life. “However, our own lens offers only one-ninth of the perspective everyone sees or experiences. By understanding the motivating forces of our own particular style and those of others, amazing personal growth can be had with regard to productivity, relationships, conflict, and accountability.”
Readers identify their own particular MyProfile style after reviewing their own customized 18 pages MySalesSuccess Report, that describes them and their personal style. then goes on to The balance of the Report is then dedicated to the specific characteristics of each style and details of how they need to interact with the other various types from the perspective of sales.. “People are often awestruck when they read the challenges experienced by their particular style because they relate to them so personally,” says Chanesman. “Not only do they recognize the challenges, when presented in a subjective manner, but, for the first time in their lives, they understand why.”
Drawing upon their collective 80 years of consulting and staff recruitment experience, the authors provide strategies for overcoming the cited professional challenges. “It is the breakdown of false perceptions and new understanding for oneself and others that leads people to have better relationships,” says kogus. “And as we all know, sales are directed equated to relationships.”
Chanesman and Kogus believe they are among the first to apply the MyProfile’s powerful profiling powers in the business place. “In working with businesses, Elise, Nathan and Ilan have seen many 1000’s employees experience exciting moments of personal discovery after learning a basic truth about themselves that had always escaped them prior to the MyProfile session,” says Kogus, noting the professional gratification of such moments.
About Myprofile
Myprofile - an online global company
Myprofile is an online global company providing behavioural assessments to discover talent, improve communications and increase sales. Myprofile products are used worldwide for personal and corporate development.
Many different assessments
Myprofile has developed a number of assessments each profiling a specific group and need.
- We help match the right person for the job (Myprofile)
- We help sales people achieve greater success (My Sales Success
- We provide businesses with people management solutions (Myprofile and My Coach)
- We help managers and employees understand their colleagues and improve internal communication and team work (My Coach)
- We help business and lifestyle coaches mentor and train effectively (My Coach)
- we show parents how to improve relationships with their children and develop a harmonious family environment (My Child)
- We help young people to choose a career pathway that best suits their natural gifts and talents (My Career Match)
- And in direct selling we help distributors sponsor and sell more products (My Network Success)
The founders
Founded in 2000 by Dr Ilan Kogus and Nathan Chanesman, Myprofile has grown quickly into a global relationship driven company built on the premise that a company’s greatest asset is their people. Our work with people continues to reinforce the fact that specific behavioural assessments leads to improved relationships, smarter hiring, greater sales and better management.
Nathan Chanesman is Co-Founder and CEO of Myprofile Pty Ltd. As a leading expert on personality, leadership and sales styles Nathan advises Recruitment companies, HR Managers, team leaders and business owners how to improve hiring effectiveness, communication and sales relationships. His expertise covers:
- Thorough knowledge of what motivates people to achieve
- Proven team builder and catalyst, effectively revitalizing workplace procedures and repositioning business strategies to maximize profits
- Extensive knowledge of hiring, firing and retention of staff
- The ability to communicate easily with management and staff
- Accomplished business advisor, sales trainer and coach
Dr Ilan Kogus is the Co-founder and Managing Director of Myprofile Pty Ltd and has more than 20 years experience in behavioural profiling. He is a leading expert in mentoring, business and executive coaching inspiring individuals and organizations to achieve success and peak performance. His expertise covers:
- Strategy, planning and implementation
- Leadership development and team building
- Executive coaching
- Continuous business improvement
- Organizational growth, sales training and profitability improvement
Dr Kogus is an accredited Life and Business Coach and holds B.A, M.A and Ph.D. degrees in Change Management and Sports Psychology. Dr. Kogus is also known for his innovations in applying psychological and behavioural techniques for “peak individual and team performance” with elite sporting teams. These include the Australian 2000 Olympic Team, the Australian Wallabies (1999 World Rugby Champions) the Australian Junior Wallabies (1998 World Champions) the Sydney Flames (1993 Australian Basketball Champions) NZ Rugby coaches and Tennis Australia.
For more information, contact their Master Licensee Axel Henriksen
Regards,
______________________________________________________
Axel Henriksen
Master Licensee for Myprofile Pty Ltd
PO Box 15348 New Lynn, Auckland, New Zealand
Telephone + 64 9 4834050 message Line
Axel’s Direct line +64 9 4834029 Mobile 027 2890348
Axel@myprofile.com.au
TAGS:
sales, business development, self development, coaching, sports, team building
“Learn The Secrets That You Can Use To Make Mega Bucks From Other Peoples Problems”
Saturday, February 2nd, 2008HOT Leadership Tip #9 is another one of my personal favorites.
And it should become one of yours too, if you want to start earning the Mega bucks that is!
When you Truly,understand this concept and apply it to every situation, you will see some big differences in how your business blossoms and grows.
Here’s how this works:
Right now, everywhere you turn, people have problems.
Problems. Problems. Problems. And they Just don’t know How to Solve them = Major Stress!
Nobody wants problems, but everyone has them, right?
The key here, is to look at problems a different way.
Problems are your real friend because they are the key to your fortune, because without them, there would be no solutions. And Your Are a problem solver ..RIGHT!
Here’s the bottom line.
In life you get paid for the problems you solve.
The richest people in the world search out and solve the biggest problems.
Often people are not happy and don’t really know why, they can’t seem to identify what is wrong. You will need to ask the right questions to uncover the hidden problems and only then can yo get to work on the solution.
Consider These Questions:
Have you ever Turned on a light switch?
Have you ever driven a car?
Used a telephone?
Did you ever use a band aid without having a cut?
The one who came up with or marketed the solutions, made mega bucks!
Look at how many people Oprah solves problems for.
Put on your problem solving glasses, hat, Include your NiteVision Goggles
What problems do you see around you that you can help solve.
what are your natural talents, what are your natural strengths, they are most likely just the right solution to someone’s problem.
Each and everyone of us was created to solve a problem.
Find a problem. Solve it. Make a fortune. “Find A Need And Fill It”
Apple just sold it’s 100th million IPOD, why?
Because IPOD’s are solving problems for millions. “Heck I just bought the new 160 gig version because it means I can travel overseas and carry everything I need with taking a heavy laptop” problem solved and I gladly paid the same price as I would have paid for a new laptop 
Why is The WhareHouse so successful? “Where Everyone Gets A Bargain”
Yes, we can argue about low cost labor, etc…but the bottom line is they solve problems for millions of consumers.
It’s time to change the way you think.
Eagerly search for problems in the marketplace that your leads, contacts and prospects have.
Provide them a solution.
The same goes for yourself.
Got a problem. Get paid big money to solve it.
So here’s HOT Leadership Tip #9.
“The bigger the problem, the bigger the paycheque.”
When you really start “Active” listening to people, instead of trying to sell them, ask the right questions and they will tell you more of their problems in every conversation, that will lead you to the information that your need to see if you can indeed solve them with your product, service or business opportunity.
But always gather more information than you think you need.
Become an expert investigator.
Ask questions, listen and take mental notes. Write them down, but no matter what you do, findout what the REAL problem is, Dig Deep and keep on digging until you are sure your have flushed out the deep hidden problems, only then can you work on find a solution.
Then isolate the most import single thing that person wants more than anything but cannot have until they are given a solution.
Solve their problem, and you get paid.
Solve many peoples problems, get paid ridiculous amounts of money!
The better the solution, the better the paycheque.
The bigger the problem, the bigger the paycheque.
It’s a true win-win!
Become a master a problem solver and change people’s lives.
The Formula That You Must Use is:
1. Find The Problem
2. Agrevate the problem
3. Solve the problem
This is the pain to pleasure solution,,,,,,,,,,,,,,
Until your final HOT Leadership Tip, #10, it’s straight to the top,
Axel “The Wizard Of Wealth”
“Here’s Your To-do-list as Well as Your To-be-List for Network Marketing Success:-Failure Is Not An Option!”
Thursday, January 31st, 2008Now Before we Give You The List We thought We Had Best Give
You Some Examples Of “Failure To Success By Famous People” …..
Failure List of The Famous
Einstein was 4 years old before he could speak.
Issac Newton did poorly in grade school and was considered
“unpromising.”
When Thomas Edison was a youngster, his teacher told him he
was too stupid to learn anything. He was counseled to go
into a field where he might succeed by virtue of his
pleasant personality.
F.W. Woolworth got a job in a dry goods store when he was
21, but his boss would not permit him to wait on customers
because he “didn’t have enough sense to close a sale.”
Michael Jordan was cut from his high school basketball team.
Bob Cousy suffered the same fate, but he too is a Hall of
Famer.
A newspaper editor fired Walt Disney because he “lacked
imagination and had no original ideas.”
Winston Churchill failed the 6th grade and had to repeat it
because he did not complete the tests that were required for
promotion.
Babe Ruth struck out 1,300 times, a major league record.
A person may make mistakes, but is not a failure until he or
she starts blaming someone else. We must believe in
ourselves, and somewhere along the road of life we will
meet someone who sees greatness in us and lets us know it.
Now Here’s Is the List…………… “Profile Of A Super Networker”
1. They have a solid bulletproof marketing system.
2. They have the patience of Jobe.
3. They have the persistence of a bulldog.
4. They set goals:
A}Short-term goals
B}Intermediate term goals
C}Long-term goals
5. They market daily.
6. They believe in what they’re selling, beyond a shadow of a doubt.
7. They sell themselves first.
8. They understand what motivates people.
9. They train their first level members to duplicate their efforts.
10. They praise their Teams’ accomplishments.
11. They learn from others.
12. They never become complacent. They are always sponsoring.
13. They keep it simple.
14. They stay in contact with their Team and their prospects.
15. They go the extra mile. They give more.
16. They follow up on leads at least seven times and for at least 7yrs.
17. They accomplish tasks in order of importance.
18. They concentrate on benefits.
19. They automate their efforts.
20. They have a daily self improvement study plan:
A}Books
B}Newsletters
C}Cassettes
21. They are global thinkers.
22. They only spend money when it will earn them a profit.
23. They reinvest their profits in their business.
24. They are willing to step out of their comfort zone.
25. They reward themselves when they reach a goal.
26. They enjoy what they are doing.
27. They are organized.
28. They don’t waste:
A}Time
B}Energy
C}People
29. They reach decisions quickly. And act on them.
Thats’ an example from our Network Marketing Coaching Workshops…
Axel “The Wizard Of Wealth” 
“Have You Ever Wondered Why The Word TRY Never Seems To Create Success?”
Friday, January 25th, 2008ProspectingSecrets
If you’ve ever been to any of my Workshops, Seminars or LIVE Prospecting Training Calls, Leadership Calls or any Training Calls, you will have heard me talk about Words,
Tonality and Body language. Today I am going to say that your language will either
make, or break your success.
It’s true.
Your thoughts become your words.
Your words become your actions.
Your actions become your habits.
Your habits become your character.
And your character becomes your destiny.
So be careful of your thoughts.
Bottom line, since thoughts become words
and what words people use when speaking determine where
they are in their lives, their language is a dead giveaway.
Here’s what I mean:
Has anyone ever asked you, “How hard do I have to work to be
successful?”
I hear it a lot, simply because I talk to a lot of people.
It kind of seems like a strange question, doesn’t it?
There are only 3 possible answers though:
(1) I’ll try.
(2) I’ll do my best.
(3) I’ll do whatever it takes.
Answers 1 and 2 mean failure, 100% failure in almost every thing you could possibly want do and not just MLM, but actually in life. Try all you want. Life and MLM are both too hard to just “try”.
What about trying your best?
Your best isn’t good enough…PERIOD!
To illustrate what I mean here let’s say you and I had gone fishing in my beautiful new boat, and after only half an hour of fishing YOU get a bite and it is a huge very powerful fish! You are caught totally by surprise and are dragged overboard by this monster. You scream “HELP me, Save me, I can’t swim!!” Then I lean over the boat and look down at you and say “I’ll TRY ” Now how would that make you feel “Super Confident?”
The reason is, that you weren’t born with what it takes to build
a huge network filled with people who believe in your company’s
product, service or opportunity.
Your best isn’t good enough. You must get BETTER!
You must be willing to do WHATEVER it takes.
Whatever it takes, for however long it takes, is truly what it
takes.
And herein lies HOT Leadership #8…
“You must work more on yourself, than on any other area of your
business.” “Because What You See Is What You Get” So You better build a
very strong and emotionalized picture of the future you are wanting to have.
Become a Leader by developing more character, by developing
more influence and developing other leaders.
When you get better, your success will follow.
Remember, you will never out-perform your own Self Image
and your Personal Income will never exceed your Personal Growth.
Therefore You will only Ever Have, Do Or Be as much
as You Decide to.
Afterall, What is the alternative?
Give 80,000 of the best hours of your life to an employer. That program
has a 95% failure rate.
Do whatever it takes.
Work more on yourself than on any other area of your business.
So to sum it up when you hear this “Well that sounds really interesting and I
am prepared to give it a TRY!” You Should say “Thanks for your Time But I am looking for someone that will do whatever it takes” that way you won’t fool yourself that you have a hot prospect or great new Leader in your business. Move on…fast.
Until HOT Leadership Tip #9, take it to the top!
Axel “The Wizard Of Wealth”
After Thought “Can You Think Of Anything That We Have Today That Wasn’t Created By Thought?”
“The Eight Secrets {Plus 1} You Must practise to Ensure You Join The Multilevel Marketing Millionaires Club”
Wednesday, December 19th, 2007“The Eight Secrets {Plus 1} You Must practise to Ensure You Join The Multilevel Marketing Millionaires Club”
By: Axel Henriksen
“The Wizard Of wealth”
Eight Secrets You Must Know to Become an MLM {Make Lotza Money} Success
1. You Must Have Quality Products
If you’re considering joining a multi-level marketing opportunity, Look for a multi-level business that has, quality products with a good reputation. Never waste your time trying to sell anything that is not of excellent quality. Quality products are the starting point of your success in business. You can never build a long and lasting business on shoddy second rate products.
2. Look for Competitive Prices
Look for a company that has prices that compare favorable with the competition. Remember, nobody’s going to pay more for your product or service if they can get the same or equivalent somewhere else at a lower price. So check the price comparisons.Better still find a Unique or patented product that has no competition or comparision.
3. Demand a Money Back Guarantee
The company must offer a 100 percent unconditional money-back guarantee. In other words, the product must be so good and the company is prepared to stand behind it so strongly that they’re willing to give a 100 percent refund guarantee on anything that they sell. That’s a very good rule for starting and building any business.Now some companies have weak 30 day only guarantees and others will be prepared to offer 12 month guarantees to both it’s Customers and Distributors.
4. Carry a Small Inventory
There should be a small or zero inventory requirement for you to carry any stock. You should be able to get into a multi-level marketing business with very little money. Not more than a hundred dollars, you should avoid any programme that requires you to invest 1000’s of into products unless their is a Major benefit For YOU. Nowadays the best and most advanced companies drop ship every product directly to your customers door, I strongly suggest you seek out companies that can offer you that.
5. Keep Good Records
The company provides prompt delivery and efficient internal bookkeeping. A multi-level marketing business that’s well organized will be able to deliver your products within 24 or 48 hours for you to sell, or deliver to your customers. They’ll also take very good care of the books and give you accurate financial statements each month.The best companies today will have company websites and order tracking systems for you the distributor and your customers. You should be able to use these sites and to monitor your income and deliveries and in many cases for you and your clients to order products.
6. Seek a Strong Support Organization
This is perhaps as important, if not more important, than anything else. Look for a support organization that will offer you training, that will give you seminars on product knowledge, that will give you motivation, and give you opportunities for personal and business development. Many people who have started with multi-level marketing companies have gone on to be very successful in their own businesses because of the training they got from the multi-level company. If the company doesn’t have a training system, try to find a company that does.There are many varying levels of support and today the very best companies will have a very strong training bias and yet even more important is that you join with a TEAM that has a Proven System that they use with their new recruits to achieve Success FAST. In 2008 it will Vital that you are aligned with a TEAM that can provide you with the latest up todate marketing methods and if they are not online …FORGET IT!!!
7. Honesty is the Best Policy
You must require honesty and integrity. Make sure that the parent company has an impeccable reputation in the marketplace. Remember it has to be a company that you can be proud of. You should never have to make excuses for the company you’re working for. Honesty must also be From You to your Mentor and Coach so they can help You reach your goals.
8. Products Should be Consumable
Your Products should be consumable, leading to reorders and repeat business. You should try to sell a product that people use up on a regular basis, so that if they’re happy with it, they’ll continue to reorder and reorder and reorder. And once you get a customer, sometimes you can have a customer for years. Health products are some of the very best to sell as there are major trends pointing to a shift away from Drugs that only mask the symptoms to products that promote health naturally. Natural eco friendly cleaning products are another very desirable product today.There are products from every sector imaginable today so find a product should be easy …just make sure you do Your “DUE DILIGENCE” because most people get excited and join and then start finding out the “Things” they should have before joining.
Plus 1
Now once you have done all of that you must now do the things that are required for success:
1. Join the company of your choice.
2. Decide to be successful {Most people forget this step}
3. Do all of the appropriate actions to become successful
4. Create Momentum = massive action
5. Blockout your work time in your diary and actually Do the work at those times No matter what.
6. Remember that you must first learn the skills required to be successful before you have success, which means invest in your education every single day.
7. Never let anyone steal Your Dream Use Dream and Goal building Tools Daily.
8. Become an example that other want to copy.
Plus 1 NEVER EVER QUIT UNTIL YOUR ARE SUCCESSFUL-JUST FIND A BETTER WAY
EXTRA BONUS>>>Millionaire MLMers Never ever change companies because that never allows them to take advantage of the magic ingredient “TIME” which like compound interest only builds up over a very long and steady process…..if you withdraw to early or switch you lose it all and have to restart all over again…….Sometimes it maybe the only way due to Circumstances beyond your control????
Action Exercises
Here are two things you can do to put these ideas into action:
First, look for a product that you really like, will use and enjoy yourself personally. You can only sell something to someone else if your heart is in it. And if your heart is in it you will enjoy using the product yourself and have absolutely no problems in recommending that your closet friends and family should at least try it. Now this doesn’t mean you have to be in love with the companies Whole product range just one or two is enough and remember your customers may think differently to you? They may love entirely different products than you.
Second, look for a product that has something new or special that makes it different and better than any other similar product in the market today. The number one reason that any product fails is because it is not superior to and different from the competition.Now here the strange thing is , if a product is brand new to the market and unknown or has no track record , it can be very difficult to market. Best advise here is to find a company and product that has been on the market for at least 3 - 5 years and Never Ever get involved in a “Startup or Pre-Launch” because most fail before ever getting going!! Don’t waste your Most Valuable asset Your Time on The MAYBE, rather instead spend and invest your time on something that can actually produce results NOW!
“The Wizard Of Wealth”
Check out www.ezifinda.com and join the forums there.
“Why You Need To Master SMS, TXT Messages and Other Techie Gizmoes”
Thursday, November 8th, 2007How to work with Gen Y “faults” to recruit and manage better
A SmartCompany survey of employers has found that most believe Gen Y can’t spell and they don’t understand what is appropriate behaviour at work. Others are working around their faults by adapting their recruitment processes and management models - here are their tips.
SmartCompany’s survey, conducted with Roy Morgan Research and Dun & Bradstreet, involved 315 SME owners across the country. An article on the SmartCompany website shows the survey found almost 70 per cent of them are dissatisfied with Gen Y’s spelling and grammar, and their failure to act “appropriately” in corporate environments.
They were more ambivalent about Gen Y’s communication skills (48% dissatisfied), and more positive about their technical skills (37% dissatisfied).
The employers were much more aligned in their perception of Gen Ys being more “demanding” than others when it comes to advancing their careers (90%) and getting the latest high-tech gear (94%).
Communicate with technology
Despite the general negativity reported in the survey, some employers have accepted their “faults” and found ways to work around them.
Simon Trewin, who owns Tasmanian-based café and catering company 4lunch, says he takes advantage of their aptitude with technology to communicate messages they would otherwise ignore.
He says Gen Y won’t pay attention to a memo on the noticeboard at work, but they’ll read a text message containing the same information.
He says: “We did the same when we were looking for new staff: we sent texts to all staff and offered them a movie ticket for every person that applied and although we had far less applications than if we had an ad in the paper, it was a lot cheaper and more of them were qualified and ready to go.”
Trewin adds that Gen Ys get distracted very quickly, but this has a positive flipside - they’re very quick on the uptake and take change in their stride. He ensures he moves Gen Y staff around different parts of the business, which has the upside of meaning that they can cover for others in a pinch.
Top 10 tips for managing Gen Y
Another survey participant, Margaret Kirby from recruitment firm the iGroup, says Gen Y are high maintenance and have “a degree of ‘ADD-ism’”. She says to keep them on track, they need a huge amount of training and constant feedback.
Her top 10 tips for recruiting and managing Gen Y are:
- Retention starts with recruitment. “Gen Y candidates are interviewing you just as much as you are them. Be upfront about what differentiates your organisation, how your people have developed and progressed and what future opportunities are available to them.”
- Be flexible. “Work/life balance is vital to Gen Y individuals. Develop a flexible work/life plan that suits both them and the company and acknowledge their interests outside of work.”
- Provide the ‘why’. “Put the Gen Y job in context. Provide them with the big picture and then narrow it down to demonstrate the important part they each play in contributing to it.”
- Provide regular and constructive feedback. “The once-yearly annual review is not enough for Gen Ys. They require and seek constant feedback and more involved management.”
- Set clear career paths and determine goals. “Set realistic, time-bound goals and make it clear that achievement will equal promotion. Then make a plan with the employee and monitor their progress.”
- Coaching and mentoring appeals to this demographic. “Gen Ys have grown up in the era of self-help gurus and a culture of ongoing personal development. Offering coaching and mentoring will demonstrate that you’re in touch with their needs.”
- Salary, salary, salary. Part of the attraction of a job for Generation Y is the lifestyle it will afford. When setting their salary, make sure you outline financial and professional milestones that they can achieve. Make it clear, however, that more money means longer hours and adjustments to their work/life balance.”
- Develop an organisational culture that includes everyone. “To most Gen Ys, an inclusive culture is one that rewards individual achievement and promotes on merit rather than tenure. It’s important not only to create a good working environment, but also to encourage flexible working arrangements.”
- Watch your words. “As a manager of Gen Ys, it’s important to lose the ‘command and control’ leadership style and use more emotional intelligence. Gen Ys are happiest when will feel they are being listened to and respected, and in return, they perform better.”
- Practise what you preach. “The more you walk the talk, the greater trust and loyalty you will build with Gen Y. Be certain to follow your words with action. If you disappoint them, you will quickly lose their respect.”
“Why Online Businesses Must Use Offline Marketing Techniques To Achieve Maximum Returns”
Sunday, November 4th, 2007How To Effectively Use Offline Advertising To Build Your Online Business
by Axel Henriksen
First of all let me say that having spent the past 42 years working closely with small and large businesses all over the world and I know exactly what works when it comes to offline advertising. What I have found today is that that online businesses have a built in advantage when it comes to promoting their business offline. That’s assuming that You already have a website and autoresponder in place to lead your prospect to Check out this site: www.xtrapay4u.com. If You Don’t already have a Website Checkout:www.web-site-wizards.com When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can’t use offline methods to build their businesses and sell their products and services. A lot of online based businesses forget about offline advertising until just recently when these new kidz on the block finally realised that they had been missing a large part of the market and are now evangalising my tried and true offline methods . It is important to combine offline and online advertising together in your marketing campaign Check out www.onlineofflineinformationmarketing.com. This will give you a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get. In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business. Finally you need to view offline marketing as a long term commitment. I’ve seen businesses over and over run an advertisement, not get the response they were looking for, and quit. This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesn’t mean that you can’t change the advertising copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job. Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.
- Classified Newspaper Ads - Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Here’s a great source for running classified ads. http://www.nationwideadvertising.com
- Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.
- Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.
- Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreading the cost out over several of you. You can have leads routed into one phone number and divided out to all advertisers or have each ad display a different phone number.
- Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
- Get 250 free business cards here and leave them everywhere you go. http://www.vistaprint.com 
- Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.
- Give away promotional items such as free mouse pads, screen savers etc. Put your advertising on the mouse pads and give them away at computer or internet events.
- Advertise in card decks. The card deck you advertise in should be targeted toward internet users. You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you’re selling business books, you will want to market to business owners. In conclusion, if you have a business that’s only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in. 
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About the Author: Axel Henriksen is a 42 year veteran of sales and marketing and has made over $3.5 Billion dollars in sales in that time. His millionaire-makers-international.Com website contains the Top 5 work at home websites, make money fast websites, make money articles. Visit it today here: http://www.millionaire-makers-international.com
Have You Got Caught Up In The Lies That Are Racing All Over The Interenet and Other News Media?
Tuesday, October 23rd, 2007Hey I just had to post This Here as it is absolutely Right and I must admit That I have Major Difficulty Understanding How ANYONE would Fall for this RUBBISH?? 
I absolutely love this topic. I am not a guru or anything, but I have been around and this is what I have found:
I bought into the whole we’ll do the work for you , and no calling, and no selling, blah blah junk. It wasn’t until I started listening to people like Mike, and being a part of my Leaders Team with my business, that I started finally getting it through my head that I had to become a real business person, I had to learn to talk to people, and I had to not only represent my company and customers well, but branding myself crucial . I just cringe when I see the daily ads that come around that say make money doing nothing, or make money in your underwear (yuck). I especially hate it when they tell you that you never have to advertise or talk to people, it’s all lies. I especially get sad because I know that these people that send me those ads, are probably good people that bought into the bogus claims, and I just wish that I could pick those people up and show them exactly how easy it is to make money if you have the right backing, training, and desire.
Branding and Saturation Worries, this is how I dealt with them EASILY(for example, there may be other companies that teach you this stuff, but this is my company’s example, you can see how I think the trend is going to shift):
As far as saturation goes, I do not have to worry about that now with my company, because I’ve been using a business model that uses the power of infomercials and a HAP (Home Agent Program) program. This is Direct Response Network Marketing. I get everyday consumers (those who do not buy from the internet), and team members through this company’s shows on television. It’s funny but a lot of times when a customer calls to order, lets say a nutrition product they’ve seen on the show, they sometimes end up on our team. How is that? Well, when we speak to consumers, we become their personal consultant on whatever product they buy. We are taught to treat these people like gold, to create a good re pore with them. We also give them our home phone numbers so that if they have any questions about a product, or want to order more, they know they can contact us personally. We also follow up with them 2 weeks later to be sure they received their product and to see how they are doing with it. This is how we brand ourselves with our company. They are surprised to find out that we are doing this from our homes and they get really intrigued and want to know how they can do it too. There have been many people who have joined our team that way and they were not marketers at all, but they sure were trained to speak to people, brand themselves, etc.
But I have noticed a HUGE increase in saturation in many of these online businesses (like GDI, Berry Tree, etc). I tend to shy away from them because knowing that these are internet based businesses (or at least that’s what most people who join them treat them as), I know I would not get as many sign ups if I joined them now, as when they first launched, but I sure would not forget to show opportunities to those people who are not online specifically. I personally wanted to reach consumers and team members online and offline.
You are leaving tons of money on the table….:
1. when people are closed minded and think they can take the easy way by not doing business-like things, like branding yourself, and learning to speak to people.
2. totally forgetting about those potential customers and team members out there who do not spend day and night on the computers, but may love what you have to offer. Sometimes you must go offline and let those people out there know about you.
When there is talk of saturation, there shouldn’t be worry, because there are millions of people out there who just might like to hear what you have to offer them.
Now back to your question: my question is…is the age of Personal Branding and Magnetic Sponsoring DEAD?!?!
I say a HUGE Hell No, 
. Mike has certainly taught me a few things with Magnetic Sponsoring that I use when I speak to potential team members. And, you’ve seen exactly how I brand myself, by creating trust, care, and communication.
Brenda Sue
