Do you have a business that’s been profitable in at least 2 out of
the last 3 years?

What’s the secret to growing it?

If you’ve had a modicum of success in business, you probably know
what you should be doing but you don’t know how to create the
systems to maximize your leads, sales and profits.

Most business owners I talk to are sitting on huge untapped profits
and their biggest problem is not the lack of ideas but knowing
where to focus their marketing or how to systematically start
tapping all the money they could be making.

Where could you be making more?

Most seasoned business owners could be making more in at least
eight areas including:

- Generating more leads with their ads, mailings and websites,
Additional profit potential = 25-1,500%

- Converting more of these leads into eager prospects,
Additional profit potential = 30-80%

- Closing more sales,
Additional profit potential = 20-40%

- Increasing per customer profits with cross-selling and up-selling,
Additional profit potential = 12-40%

- Getting more repeat sales,
Additional profit potential = 14%

- Retaining more customers and profits,
Additional profit potential = 10%

- Getting more referrals,
Additional profit potential = 18%

- Making better use of sales partners.
Additional profit potential = 50-500%

How much more could you be making by establishing profit making
systems for each of the above?

A minimum of over 179%!

What’s 179% more than you made last year? Since I don’t know what
you made I don’t know the answer, but I’ll bet you it’s enough to
pay for that renovation you’ve had planned or that new car you want.

Even if you only made improvements in half of the areas mentioned
above you could still easily increase your profits by 90% this year.

Now that you know where to focus your efforts to increase your
profits, what are you going to do about it?

FYI, I’ve only got two openings for my one-on-one Astronauts
mentoring program and after I finish interviewing applicants this
week and next, I’ll make my choice and the spots will be gone.

Interested?

http://www.mymillionairecoach.com/astronauts.shtml

For those that Miss Out should seriously Consider the following as it contains

All of the Best Stuff on an iPod that you can listen to and watch over and over the Tips and Tricks required to Massively Increase you r Business TODAY!

Get The full works for Only $1497 including Postage Email me at Axel@millionairemakersinternational.com

Interactive personalised MYPROFILE CERTIFICATION. Enroll today for this comprehensive ‘distance learning’ training program. Myprofile Certification Training What is Myprofile Trainer Certification and who is it for? Myprofile Trainer Certification is for Consultants, Coaches, Trainers, Teachers, HR Professionals, Employers, and others. It combines training course materials, one-on-one phone coaching, workbooks, online profiles, study and learning activities and an online examination. On completion you receive your Myprofile Trainer’s Certificate & Licensee appointment. Licensees are appointed by Myprofile to build a business using Myprofile’s online assessments, products and services. This certification qualifies you to teach and conduct training seminars using Myprofile assessments and methodology. You keep 100% of your seminar fees. Why Virtual Certification? Many people who use our products have requested that we provide a virtual learning option for trainer certification. This is because our clients and Resellers are scattered across the globe so the opportunity to become qualified with ‘distance learning’ is a worthwhile addition to the services we provide. This ‘Virtual’ certification does not diminish the training provided compared to a classroom training model. Myprofile Certified Trainer participants will receive * A complete ‘Introduction to Personality & Behavioral Analysis’ Training Program (valued at $497). See Training Programs category for details and contents. * Immediate contact with a Myprofile Director or Trainer to schedule your coaching sessions * 10 Online Assessment Coupons (valued at $500) * 10 Myprofile Workbooks (valued at $450) * Four one-on-one 60 minute telephone coaching sessions with Myprofile Directors Dr Ilan Kogus or Nathan Chanesman (valued at over $1200) * Power Point presentations for you to use in your seminars and workshops (valued at $275) * Free one-hour product coaching session after you have completed your online certification exam (valued at $150) to help you select the best products for your training objectives. * A Platinum Reseller License * Unlimited Free 24 hr online support What are the outcomes? As a result of completing this Myprofile Certified Trainer program you will * Have a clear understanding of the differences between the four behavioural styles * Develop ‘people reading’ skills and be able to identify other people by their personality style * Know how to use the Myprofile assessments for recruitment, career guidance, sales, customer services, coaching and relationships * Gain professional knowledge about the Myprofile website * Be able to interpret all the Myprofile assessments * Be able to apply your knowledge in your personal life, profession or business * Understand the theory behind the Myprofile model and the motivation of the four personality styles * Learn how personality can impact careers, relationships, sales and communication * Gain confidence to conduct seminars and workshops that will add significantly to your income * Teach others what you know The Process Click the ‘Add to Order’ button below and complete your details at the checkout. Then * On receipt of your payment we will contact you to schedule your personal tele-coaching sessions * We will send you an ‘Introduction to Personality and Behavioral Analysis’ Training Program Manual. * Please follow all the instructions as set out in the program. * For best results, complete your studies diligently. Take your time. * Attend all your personal tele-coaching sessions as scheduled. * Once you have concluded your studies, tele-coaching and online examination we will send you a certificate qualifying you as a MYPROFILE CERTIFIED TRAINER * You will also be appointed a MYPROFILE LICENSEE Receive FREE ongoing support Once you have completed your Myprofile Trainer Certification we offer you FREE ongoing telephone and email support. You can call or email us at any time for encouragement and a chat, or to ensure you’re on the right track. Money Back Guarantee We will refund 100% of your tuition less the cost of the Myprofile training materials you receive if you are not completely satisfied with our Myprofile Trainer Certification course.

Why Most People Will Never Make it in this Business!

Thought I could print it here but I could not …………So best you head over to..

http://www.magneticsponsoring.com/my-profile/axel4life.html

Learn new strategies designed specifically for you to take your sales results to the next level in 2008. Date Released: 01/31/2008 You’ve heard of The Big Five, Myers-Briggs, and DISC. Sales trainers, Elise and Nathan Chanesman along with Dr. Ilan Kogus believe that corporate America will soon be looking to the MyProfile to catapult sales to greater levels of success with the release of their new Reports MyCoach and MySalesSuccess.

Elise and Nathan Chanesman, principals of Rainmaker., a business consulting and executive recruitment company, have assisted scores of businesses across the world in improving sales and workplace operations with employee training, organizational change, and client development. What differentiates them from other consultants is their use of MyProfile personality profiling in many of their services.

“Unlike other profiling systems that merely describe human behavior, the MyProfile enables people to understand the core motivations and thinking patterns that have directed their lives,” says Elise, explaining that the profiling tool excels in revealing blind spots that can limit professional and organizational productivity. “More importantly, MyProfile profile discoveries can serve as the impetus for positive, long-lasting change.” Having evidenced the consciousness-raising ability of the profiling tool among thousands of client employees, the business partners decided to make their system available worldwide by Licensing their products to suitable applicants worldwide.

MyProfile is based on the concept of iChing which is thousands of year’s old and recent research by DR. Ilan Kogus and of nine different “styles” — or ways of interpreting the world. “Through our own style or lens, we interpret situations, events, encounters, and experiences,” says Kogus, who explains that core-motivating factors are shaped both genetically and in our first years of life. “However, our own lens offers only one-ninth of the perspective everyone sees or experiences. By understanding the motivating forces of our own particular style and those of others, amazing personal growth can be had with regard to productivity, relationships, conflict, and accountability.”

Readers identify their own particular MyProfile style after reviewing their own customized 18 pages MySalesSuccess Report, that describes them and their personal style. then goes on to The balance of the Report is then dedicated to the specific characteristics of each style and details of how they need to interact with the other various types from the perspective of sales.. “People are often awestruck when they read the challenges experienced by their particular style because they relate to them so personally,” says Chanesman. “Not only do they recognize the challenges, when presented in a subjective manner, but, for the first time in their lives, they understand why.”

Drawing upon their collective 80 years of consulting and staff recruitment experience, the authors provide strategies for overcoming the cited professional challenges. “It is the breakdown of false perceptions and new understanding for oneself and others that leads people to have better relationships,” says kogus. “And as we all know, sales are directed equated to relationships.”

Chanesman and Kogus believe they are among the first to apply the MyProfile’s powerful profiling powers in the business place. “In working with businesses, Elise, Nathan and Ilan have seen many 1000’s employees experience exciting moments of personal discovery after learning a basic truth about themselves that had always escaped them prior to the MyProfile session,” says Kogus, noting the professional gratification of such moments.

About Myprofile

Myprofile - an online global company

Myprofile is an online global company providing behavioural assessments to discover talent, improve communications and increase sales. Myprofile products are used worldwide for personal and corporate development.

Many different assessments

Myprofile has developed a number of assessments each profiling a specific group and need.

• We help match the right person for the job (Myprofile)
• We help sales people achieve greater success (My Sales Success
• We provide businesses with people management solutions (Myprofile and My Coach)
• We help managers and employees understand their colleagues and improve internal communication and team work (My Coach)
• We help business and lifestyle coaches mentor and train effectively (My Coach)
• we show parents how to improve relationships with their children and develop a harmonious family environment (My Child)
• We help young people to choose a career pathway that best suits their natural gifts and talents (My Career Match)
• And in direct selling we help distributors sponsor and sell more products (My Network Success)

The founders

Founded in 2000 by Dr Ilan Kogus and Nathan Chanesman, Myprofile has grown quickly into a global relationship driven company built on the premise that a company’s greatest asset is their people. Our work with people continues to reinforce the fact that specific behavioural assessments leads to improved relationships, smarter hiring, greater sales and better management.

Nathan Chanesman is Co-Founder and CEO of Myprofile Pty Ltd. As a leading expert on personality, leadership and sales styles Nathan advises Recruitment companies, HR Managers, team leaders and business owners how to improve hiring effectiveness, communication and sales relationships. His expertise covers:

• Thorough knowledge of what motivates people to achieve
• Proven team builder and catalyst, effectively revitalizing workplace procedures and repositioning business strategies to maximize profits
• Extensive knowledge of hiring, firing and retention of staff
• The ability to communicate easily with management and staff
• Accomplished business advisor, sales trainer and coach

Dr Ilan Kogus is the Co-founder and Managing Director of Myprofile Pty Ltd and has more than 20 years experience in behavioural profiling. He is a leading expert in mentoring, business and executive coaching inspiring individuals and organizations to achieve success and peak performance. His expertise covers:

• Strategy, planning and implementation
• Leadership development and team building
• Executive coaching
• Continuous business improvement
• Organizational growth, sales training and profitability improvement

Dr Kogus is an accredited Life and Business Coach and holds B.A, M.A and Ph.D. degrees in Change Management and Sports Psychology. Dr. Kogus is also known for his innovations in applying psychological and behavioural techniques for “peak individual and team performance” with elite sporting teams. These include the Australian 2000 Olympic Team, the Australian Wallabies (1999 World Rugby Champions) the Australian Junior Wallabies (1998 World Champions) the Sydney Flames (1993 Australian Basketball Champions) NZ Rugby coaches and Tennis Australia.

For more information, contact their Master Licensee Axel Henriksen

Regards,

______________________________________________________

Axel Henriksen

Master Licensee for Myprofile Pty Ltd

PO Box 15348 New Lynn, Auckland, New Zealand

Telephone + 64 9 4834050 message Line

Axel’s Direct line +64 9 4834029 Mobile 027 2890348

Axel@myprofile.com.au

TAGS:
sales, business development, self development, coaching, sports, team building

HOT Leadership Tip #9 is another one of my personal favorites.

And it should become one of yours too, if you want to start earning the Mega bucks that is!

When you Truly,understand this concept and apply it to every situation, you will see some big differences in how your business blossoms and grows.

Here’s how this works:

Right now, everywhere you turn, people have problems.

Problems. Problems. Problems. And they Just don’t know How to Solve them = Major Stress!

Nobody wants problems, but everyone has them, right?

The key here, is to look at problems a different way.

Problems are your real friend because they are the key to your fortune, because without them, there would be no solutions. And Your Are a problem solver ..RIGHT!

Here’s the bottom line.

In life you get paid for the problems you solve.

The richest people in the world search out and solve the biggest problems.

Often people are not happy and don’t really know why, they can’t seem to identify what is wrong. You will need to ask the right questions to uncover the hidden problems and only then can yo get to work on the solution.

Consider These Questions:

Have you ever Turned on a light switch?

Have you ever driven a car?

Used a telephone?

Did you ever use a band aid without having a cut?

The one who came up with or marketed the solutions, made mega bucks!

Look at how many people Oprah solves problems for.

Put on your problem solving glasses, hat, Include your NiteVision Goggles

What problems do you see around you that you can help solve.

what are your natural talents, what are your natural strengths, they are most likely just the right solution to someone’s problem.

Each and everyone of us was created to solve a problem.

Find a problem. Solve it. Make a fortune. “Find A Need And Fill It”

Apple just sold it’s 100th million IPOD, why?

Because IPOD’s are solving problems for millions. “Heck I just bought the new 160 gig version because it means I can travel overseas and carry everything I need with taking a heavy laptop” problem solved and I gladly paid the same price as I would have paid for a new laptop

Why is The WhareHouse  so successful? “Where Everyone Gets A Bargain”

Yes, we can argue about low cost labor, etc…but the bottom line is they solve problems for millions of consumers.

It’s time to change the way you think.

Eagerly search for problems in the marketplace that your leads, contacts and prospects have.

Provide them a solution.

The same goes for yourself.

Got a problem. Get paid big money to solve it.

So here’s HOT Leadership Tip #9.

“The bigger the problem, the bigger the paycheque.”

When you really start “Active” listening to people, instead of trying to sell them, ask the right questions and they will tell you more of their problems in every conversation, that will lead you to the information that your need to see if you can indeed solve them with your product, service or business opportunity.

But always gather more information than you think you need.

Become an expert investigator.

Ask questions, listen and take mental notes. Write them down, but no matter what you do, findout what the REAL problem is, Dig Deep and keep on digging until you are sure your have flushed out the deep hidden problems, only then can you work on find a solution.

Then isolate the most import single thing that person wants more than anything but cannot have until they are given a solution.

Solve their problem, and you get paid.

Solve many peoples problems, get paid ridiculous amounts of money!

The better the solution, the better the paycheque.

The bigger the problem, the bigger the paycheque.

It’s a true win-win!

Become a master a problem solver and change people’s lives.

The Formula That You Must Use is:

1. Find The Problem

2. Agrevate the problem

3. Solve the problem

This is the pain to pleasure solution,,,,,,,,,,,,,,

Until your final HOT Leadership Tip, #10, it’s straight to the top,

Axel “The Wizard Of Wealth”

Now Before we Give You The List We thought We Had Best Give
You Some Examples Of “Failure To Success By Famous People” …..

Failure List of The Famous

Einstein was 4 years old before he could speak.

Issac Newton did poorly in grade school and was considered
“unpromising.”

When Thomas Edison was a youngster, his teacher told him he
was too stupid to learn anything. He was counseled to go
into a field where he might succeed by virtue of his
pleasant personality.

F.W. Woolworth got a job in a dry goods store when he was
21, but his boss would not permit him to wait on customers
because he “didn’t have enough sense to close a sale.”

Michael Jordan was cut from his high school basketball team.
Bob Cousy suffered the same fate, but he too is a Hall of
Famer.

A newspaper editor fired Walt Disney because he “lacked
imagination and had no original ideas.”

Winston Churchill failed the 6th grade and had to repeat it
because he did not complete the tests that were required for
promotion.

Babe Ruth struck out 1,300 times, a major league record.

A person may make mistakes, but is not a failure until he or
she starts blaming someone else. We must believe in
ourselves, and somewhere along the road of life we will
meet someone who sees greatness in us and lets us know it.

Now Here’s Is the List…………… “Profile Of A Super Networker”

1. They have a solid bulletproof marketing system.
2. They have the patience of Jobe.
3. They have the persistence of a bulldog.
4. They set goals:
A}Short-term goals
B}Intermediate term goals
C}Long-term goals
5. They market daily.
6. They believe in what they’re selling, beyond a shadow of a doubt.
7. They sell themselves first.
8. They understand what motivates people.
9. They train their first level members to duplicate their efforts.
10. They praise their Teams’ accomplishments.
11. They learn from others.
12. They never become complacent. They are always sponsoring.
13. They keep it simple.
14. They stay in contact with their Team and their prospects.
15. They go the extra mile. They give more.
16. They follow up on leads at least seven times and for at least 7yrs.
17. They accomplish tasks in order of importance.
18. They concentrate on benefits.
19. They automate their efforts.
20. They have a daily self improvement study plan:
A}Books
B}Newsletters
C}Cassettes
21. They are global thinkers.
22. They only spend money when it will earn them a profit.
23. They reinvest their profits in their business.
24. They are willing to step out of their comfort zone.
25. They reward themselves when they reach a goal.
26. They enjoy what they are doing.
27. They are organized.
28. They don’t waste:
A}Time
B}Energy
C}People
29. They reach decisions quickly. And act on them.

Thats’ an example from our Network Marketing Coaching Workshops…

Axel “The Wizard Of Wealth”

\__\__\__\__\__\__\__\__\__/__/__/__/__/__/__/__/__/

~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

\__\__\__\__\__\__\__\__\__/__/__/__/__/__/__/__/__/

Welcome back to Outstanding Results in Marketing!

In this issue:

Great example of Teeth whitening business promoting their services,by pigging

back on someone else’s effort… Cost effective for both parties,precisely targeted,

simple, yet very powerful!

1. Golden Rule #22 - how to leverage your advertising efforts and marketing

budget.

2. Business Booster #19 - If You Need New Customers, Offer Something For Free To

Reel Them In

3. Business Booster #20 - Keep In Contact With Your Existing Customers.

4. “I spy with my little eye - great marketing ploy” - How to leverage on someone

else’s marketing dollar, while reaching your precise target market

in the area of your choosing…

=========================================

1. Golden Rule #22 of Successful Advertising - build

your database of potential customers - inexpensively…

=========================================

If you are in business - you know that it’s 5 times cheaper to sellto your

existing customers, comparing to selling to new customers.

But how do you get started with selling to your existing customers?

It all starts in one place - it’s called Database.

If you have it already great - start thinking about “killer offers” you

can give to your existing customers to make sure they buy (you may find a few

at this event: www.axelhenriksen.com). If not - no problems the first thing is

to start collecting the names.

Let me ask you a question. If you aspire to become a great athlete,let’s say -

you love golf and wanted to become next Tiger Woods.

Not airy-fairy “I wish I’d be him”, but serious determination and readiness to

do whatever it takes to become a serious and respected golf player.

Does it makes sense to study what he does and then model him, what he does, his

style? It certainly is for me (as far as golf game goes they call me Hitler -

as I spend most of the time in bunker:).

Seriously in business - one of the easiest way to go ahead is to study what the

BIG guys do, then take what is applicable and apply it in your business.It’s

quite sensitive - especially if you have small budget and most businesses do.

After all - there’s no point of spending money if you don’t have to. I’m

sure you’d find many uses of hard earned dough, instead of spending it on

marketing research - let the BIG guys to do that - then learn and model

what they do.

So, “I Spy With My little Eye” series present…

How to build your database of potential customers - quickly and inexpensively

Let’s examine this name collection form. Mind you - thousands of dollars spend

by this company researching what works and what doesn’t.

1. It’s a raffle - you can win something - don’t we looooove to WIN?!.

2. To enter - you have to spend $50 - which gives you one entry. So, the more

you spend

the more chances to win

3. What is your prize? Spending more money with this company. I’m guessing that

participating retailers are funding this promotion. If you consider that average

markup in retail is 50%, then $40,000 of prizes will be only 20K in real cost.

Great concept and no

need to spend money elsewhere - say pay someone for tropical holiday - money

stay in the business - fantastic!

If you want to maximise your profit, if you feel frustrated with your marketing

efforts to date and find it hard to get new customers - click www.onlineofflineinformationmarketing.com

4. Names are collected and in compliancy with spam legislation - there’s a tick box “Yes,

I would love to receive more promotions…”

5. They ask you to visit company’s website to gain extra entry!!! Great idea as then you

have double opt-in with postal address and email address and more promotions on website. Fantastic concept

All-in-all this name collection form goes long way to build their business, leveraging

on all that foot traffic. Hope they know what to do with that database, as I haven’t received any special promotion from any of the names collected from me so far - ouch!?

Get your act together marketing managers of BIG GUYS:)

As a small business owner you have great advantage comparing to the giants - you can

be flexible, you can be adoptive, you can move fast and you can make decisions without

board meeting. So, learn from them, model and apply in your business on SYSTEMATIC

basis - then you’ll get consistent results!

Yours in success,

==============================================

2. Business Booster #19 - If You Need New Customers,

Offer Something For Free To Get Them In

==============================================

Nothing, I repeat nothing, works like

a free offer. And I mean free. No conditions if at all possible.

If you have a good sales system and follow up, you’ll find that making

some sort of a FREE offer is almost always the cheapest way to get lots

of new customers very quickly.

What Should You Offer?

Well it depends! You could offer a sample of your product or service

or a free report to get them to call you. You could offer free advice or a

free trial, or you could try these:

* If I had a coffee shop I’d be giving free coffee.

* If I had a clothes shop a free T-shirt.

* If I had a wholesale operation I’d offer $300 against your first months

order/account with us.

* If I had a laundry/dry cleaning shop I’d offer $10 worth of cleaning.

* If I wanted a job, I’d offer to work for nothing for a month.

I am sure you’re getting the point, aren’t you? The reason this works

so well is because every business is built on repeat sales and referrals.

And the quicker you build a customer base, the quicker these start to

kick in.

=========================================

3. Business Booster #20 - Keep In Contact With Your

Existing Customers

=========================================

It never ceases to amaze me that there are still business people out

there who don’t even know who their customers are. Please get their

names and telephone numbers, and there are lots of ways of doing this.

See above example.

Then send them a letter, call them, it doesn’t matter what you do, as

long as you do something to keep in touch with your customers, so

that next time they think about the product or service you provide –

your name will be on the top of their list to contact.

=========================================

4. “I spy with my little eye” - Cost effective for

both parties, precisely targeted, simple, yet very

powerful!

=========================================

Let’s say that you want more customers for your business.

Great - I’m not surprised to hear this from you, however you tell me

“but I don’t have mega marketing budget”. I’d ask you - “well who

has your best customers now and not in direct competition with you?”

- you’d answer GE Finance. So, …………………….

“I Spy With My little Eye” series present…

Cost effective for both parties, precisely targeted, simple, yet very

powerful! - Piggy back #2

Do you like to receive bills? Silly question - of course not if you are on

receiving and paying side. Yet you still have to pay.

So, the question is - how can you improve your customers “bill receiving and

paying” experience? Ok, if you are sending bills or statements or payment

reminders - this is necessary evil if you like to pay postage and printing costs.

Then you need to chase customer and make sure they pay. As you know - the good

ones pay straight away –not so good do pay as well in 1-2-3 months and rest -

well you have to chase them.

So, the question is - how can you save on printing and postage costs as well as make

sure that customer will appreciate extra effort you’ve made to give them add-value, as

well as pay faster?

Isn’t interesting - two questions - one answer!

The answer is - “Bill inserts”.

Teeth whitening company identified that their target market is anyone who has

discretionary spending money. Who would it be? Hmmmmm… well let’s think –

is someone who is approved for customer credit by well known finance company –

eligible? Sure, you bet - but how I - the owner of Brite Smile (see picture) can

persuade GE Finance to promote my services to their clients (who are also my

pre-qualified prospects)?

Simply do following:

1. Offer to cover all postage and printing expenses. Believe me comparing to

advertising elsewhere - this is very cost effective option. Your targeting is much

better - so will be your conversion in enquiries. Conversion to sales is another story –

subject to your salesmanship. Read my previous newsletters on 7 steps in sales process.

2. Offer to refer people who don’t have finance to pay for their perfect smile back

to finance company to obtain the finance (very attractive for finance company as

they will get extra business from their existing database - remember they want you

to spend more money with them - after all they are in business of selling money).

3. Offer them to report back the results of campaign.

4. Offer them kick back from all sales 5,10,20% whatever makes financial sense.

Read bellow how this promotion can be imporved…

If you want to maximise your profit, if you feel frustrated with your marketing efforts to date and find it hard to get new customers - click here www.onlineofflineinformationmarketing.com

You can and should offer guarantee. “Your teeth will be white for at least 6 month or your

money back - no questions asked”

Also by including testimonials from happy customers. The testimonials should be in the

format “before I was an ugly duckling with yellow teeth - now am beautiful swan [thanks

to XYZ business - you] and people have to put their shades on, so they are not blinded

with my perfect smile”

Collect their details by asking to either go to your webiste and go into draw to win

FREE teeth whitening valued $1,000 - draw is every month. Here’s what lucky winners

from last 5 months said: [testimonials with above format]

If you are in business - your prime objective is to make profit then you can contribute,

develop your business, etc. Wishing you profitable month!

Until next newsletter - your partner in success,

=================================================================

If you’ve missed last letter’s “I spy…” - not to worry You can see below to program

your customer to come back and buy in two weeks… …..“I Spy With My little Eye” series present…

How to leverage your marketing budget, attract customers from your target area,

create good will and climb prospect recognition ladder…

You’ve tried to advertise in newspapers and very quickly discovered that you are spending

like crazy for minuscule results.You become smart and start calculating the cost of lead –

if you spent $400 on the ad in local newspaper - let’s say 18×3 and got 2 calls (ouch!) –

the cost of lead is $200. And this is only lead, if you are able to convert at least one of

them to the customer and you sell a product or service for $800 with 50% profit margin –

then you just broke even.

Well one can argue that if you got yourself a customer who purchases every 6 months and spends $800 each time - it’s ok and you can recover your costs latter - that is fine!

But I’m starting club “Make profit first time from your ads” - everytime you advertise you

should be in-money…if you are in keep reading

So, after a while the frustration sets in and you start repeating “bitter business person”

mantra - ‘advertising doesn’t work…. mmmmm…. advertising is waste of money……ooooooh’

Well - think again, think laterally too. The question [you ask yourself] always defines the

result [you get]! What is your goal - you’d say “How to get customers to buy from me?”.

Let’s re-phrase it. The question should be “How to reach my target market (people with

money, who need my product/service and willing to spend on it now), with least effort, systematically, in most cost effective way, and make sure that they are calling me - not

other way around?”

Bellow is good example how this can be accomplished. The real estate agents teamed

up with the local gym and the local hairdresser. Local people prefer to go to local gym

and local hairdresser. If you can afford to go to these places most of you will have money

and you are most likely thinking of buying or selling your home.

Read bellow how this promotion can be imporved…

Make Sure You Checkout websites that sell –www.web-site-wizards.com

If you want to maximise your profit, if you feel frustrated with your marketing efforts to date and find it hard to get new customers - click here: www.onlineofflineinformationmarketing.com

You have noticed that this promotion is double playing - at first it solicit enquiries from first tier prospective customers - people who possible wanted to sell or buy property;

Secondly, if above fails - it invites to pass referral and dingles a carrot - give me referral I’ll bribe you (of course in the good sense) with 3 months membership at local

gym! Remember that your customers will ask the key question “What’s in it for me?”.

What is the difference of this real estate agents from others? Why should I do business

with you and not with others? Why are you unique? And what is unique about you?

This ad can be greatly improved by - including better headline and utilising better space on

the first page - instead of week “We look forward to hearing from you…” - one can say “How

to get healthier, look 10 years younger and sell your house in 3 weeks at agreed price guaranteed or your money back” then you can add a sun-headline “BUY your dream house

in next 4 weeks or $100 for wasting your time” - this is to cover both BUYERS and SELLERS.

Also by including testimonials from happy customers. The testimonials should be in the

format “before I was an ugly duckling - now am beautiful swan [thanks to XYZ business - you]” “Wow-wow-wow!!! Hold your horses” - I hear - you’re saying… won’t I go bankrupt if

I offer $100 back? What will happen if the house is not sold in 3 weeks? What will happen

if I can’t find house for my clients in 4 weeks…. Well - your worse case scenario - you would have to refund the money they have paid you… It’s my belief that number of extra customers you will acquire will outweigh number of refunds you have to do. Remember that

any marketing concept needs to be tested on the small scale and if results are positive

that you want to implement this on the large scale.

Finally, I would drop that black background - it’s hard to read and un-attractive. Add more

copy - text. Remember - the more you tell - the more you sell. When a real estate is in the

front of customer - they don’t say “we look forward to hearing from you…” and then say nothing…do they? No…of course not - they would talk about the benefits of doing business

with them, and they won’t shut-up until you stop them, right? So, why your brochure says

no much?!? Every single square centimeter should be used to sell-sell-sell… And make no mistake, marketing collateral only design to do one thing - sell the idea to give you a call,sell the idea to visit your shop, sell the idea to inquire further, sell, sell, sell.

If you are in business - your prime objective is to make profit then you can contribute,

develop your business, etc. Wishing you profitable month!

Until next newsletter - partner in success,

=====================================================

In Next issue:

1. Golden Rule #23 of Successful Advertising.

2. Business Busters #21 and #22.

3. More of exciting stuff on “I spy with my little eye”

series

How to work with Gen Y “faults” to recruit and manage better

A SmartCompany survey of employers has found that most believe Gen Y can’t spell and they don’t understand what is appropriate behaviour at work. Others are working around their faults by adapting their recruitment processes and management models - here are their tips.

SmartCompany’s survey, conducted with Roy Morgan Research and Dun & Bradstreet, involved 315 SME owners across the country. An article on the SmartCompany website shows the survey found almost 70 per cent of them are dissatisfied with Gen Y’s spelling and grammar, and their failure to act “appropriately” in corporate environments.

They were more ambivalent about Gen Y’s communication skills (48% dissatisfied), and more positive about their technical skills (37% dissatisfied).

The employers were much more aligned in their perception of Gen Ys being more “demanding” than others when it comes to advancing their careers (90%) and getting the latest high-tech gear (94%).

Communicate with technology

Despite the general negativity reported in the survey, some employers have accepted their “faults” and found ways to work around them.

Simon Trewin, who owns Tasmanian-based café and catering company 4lunch, says he takes advantage of their aptitude with technology to communicate messages they would otherwise ignore.

He says Gen Y won’t pay attention to a memo on the noticeboard at work, but they’ll read a text message containing the same information.

He says: “We did the same when we were looking for new staff: we sent texts to all staff and offered them a movie ticket for every person that applied and although we had far less applications than if we had an ad in the paper, it was a lot cheaper and more of them were qualified and ready to go.”

Trewin adds that Gen Ys get distracted very quickly, but this has a positive flipside - they’re very quick on the uptake and take change in their stride. He ensures he moves Gen Y staff around different parts of the business, which has the upside of meaning that they can cover for others in a pinch.

Top 10 tips for managing Gen Y

Another survey participant, Margaret Kirby from recruitment firm the iGroup, says Gen Y are high maintenance and have “a degree of ‘ADD-ism’”. She says to keep them on track, they need a huge amount of training and constant feedback.

Her top 10 tips for recruiting and managing Gen Y are:

1. Retention starts with recruitment. “Gen Y candidates are interviewing you just as much as you are them. Be upfront about what differentiates your organisation, how your people have developed and progressed and what future opportunities are available to them.”

2. Be flexible. “Work/life balance is vital to Gen Y individuals. Develop a flexible work/life plan that suits both them and the company and acknowledge their interests outside of work.”
3. Provide the ‘why’. “Put the Gen Y job in context. Provide them with the big picture and then narrow it down to demonstrate the important part they each play in contributing to it.”

4. Provide regular and constructive feedback. “The once-yearly annual review is not enough for Gen Ys. They require and seek constant feedback and more involved management.”

5. Set clear career paths and determine goals. “Set realistic, time-bound goals and make it clear that achievement will equal promotion. Then make a plan with the employee and monitor their progress.”

6. Coaching and mentoring appeals to this demographic. “Gen Ys have grown up in the era of self-help gurus and a culture of ongoing personal development. Offering coaching and mentoring will demonstrate that you’re in touch with their needs.”

7. Salary, salary, salary. Part of the attraction of a job for Generation Y is the lifestyle it will afford. When setting their salary, make sure you outline financial and professional milestones that they can achieve. Make it clear, however, that more money means longer hours and adjustments to their work/life balance.”

8. Develop an organisational culture that includes everyone. “To most Gen Ys, an inclusive culture is one that rewards individual achievement and promotes on merit rather than tenure. It’s important not only to create a good working environment, but also to encourage flexible working arrangements.”

9. Watch your words. “As a manager of Gen Ys, it’s important to lose the ‘command and control’ leadership style and use more emotional intelligence. Gen Ys are happiest when will feel they are being listened to and respected, and in return, they perform better.”

10. Practise what you preach. “The more you walk the talk, the greater trust and loyalty you will build with Gen Y. Be certain to follow your words with action. If you disappoint them, you will quickly lose their respect.”

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

The best kept secret of making more sales by collecting customer names - revealed!

1. Golden Rule #15 of Successful Advertising.

2. Master your Salesmanship in Print and get more sales!

Business Booster #4

3. “I spy with my little eye - great marketing ploy” Even the “big” guys doing this.

Word count for this issue: 2,045 Approximate time to read: Less than 8 minutes. ========================================================
1. Golden Rule #15 of Successful Advertising. ========================================================

Don’t listen to opinions and advice from well meaning friends, family and business associates. Time after time I’ve seen a perfectly good advertisements being discarded because someone close to my clients said “Oh, I would never read that” or “This would never make me buy”.

Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can. Test the advertisement instead - you’ll make a lot more money that way. Well meaning advice is a dime-a-dozen. Don’t let it cost you thousands!! =======================================================
2. Business Booster #4 - Master your Salesmanship in Print and get more sales. =======================================================
According to Australian Marketing Guru Mal Emery it’s much better to get someone else to interview and ask the questions. These questions usually lead to other valuable questions but the questionnaire is the “meat” of the interview-it brings out most of the major elements you’ll need to create a winning advertisement or sales letter. The more research you do, the better your advertisement will be. In fact, your advertisement or sales letter will practically write itself if you’ve done your homework.

All good print advertisements and sales letters are “salesmanship in print”, and since ad writing is basically “salesmanship in print,” why not get in touch with the top sales people in your organisation? Then interview them thoroughly and have them sell the product or service, right then and there over the telephone, with your tape recorder going! Yes, that’s right-interview the top 3 or 4 sales professionals in your organisation and this will confirm many of the sales points and benefits of your product, and also reveal other things you that you most likely haven’t even thought of.

Let me tell you something . . . some of the very hottest copy you’ll ever write will come right out of the mouths of your top sales people {assuming that you do have a sales force}. And if the top sales person is you, then you must do the following:

-> Record yourself selling to 3 or 4 customers;

-> Take all the Recordings where you actually “closed” the sale, have them transcribed, and that will be the basis for your copy!

Now, please understand . . . your job’s not finished by a long shot, but a good portion of your copy might be taken directly from those sales interviews. Sure, you’ll have to add a headline, testimonials, the close, and other things like that - things that work well in person, but don’t translate clearly onto paper.

But a good chunk of your copy is written! 90% of the time, the transcript of the salesperson’s interview hits “spot on” the desires of the target market you should write to. Even if nothing else comes from doing this, at least it gives you a great start on your advertisement.

If you’ve studied advertising at all, chances are that you’ve come across the ever-popular procedure for writing ads: the AIDA procedure. Each letter in the procedure stands for a key word:

A = Attention: Get your prospect’s attention.

I = Interest: Arouse your prospect’s interest.

D = Desire: Intensify your prospect’s desire.

A = Action: Get your prospect to take action.

In general this formula is useful and good. It’s been used successfully for several decades and anything that’s lasted that long must work well. But, like I’ve mentioned before, today’s buyers (whether business or consumer), are more sophisticated, more suspicious, more skeptical and basically just plain not as anxious to buy from just anyone, anymore. We’ve all been “taken” one too many times. That being the case, we’ve got to let go of the old formulas for creating advertisements, and come up with new, powerful, proven formulas for advertising success. So, let me introduce you to the AICPBSAWN formula of one of America’s best copywriters, Brian Keith Voiles, a man who charges a minimum of $10,000 for an advertisement or salesletter!

The AICPBSAWN formula is more of a procedure and I call it a formula because when you combine all of the existing elements, they become something greater than they are independent of each other.

Here are the different elements of the procedure - in order of how they’d appear in your advertisement or sales letter:

-> A = Attention: Say something that gets your prospects attention; what’s the biggest benefit he gets from doing business with you, or what’s the biggest problem or frustration you can solve for him
- and what’s unique about doing business with you over any of your competition? (Headline, picture with caption, opening paragraph, opening statement, unique selling advantage, etc.)

-> I = Interest: Tell them the reason why they should be interested in what you have to say. (Your offer, answer to WIIFM (What’s In It For Me?), most powerful benefit, a benefit they can’t get anywhere else, your unique selling advantage, etc.)

-> C = Credibility: Tell them the reason why they should believe what you’re saying is true. (Success stories, case studies, testimonials from people who are like your prospects; and testimonials that focus on benefits - endorsements from “celebrities” of your target market, and other credibility builders, etc.)

-> P = Prove: Prove what you’re claiming is true through the use of more testimonials, facts, figures, etc. (This can be tricky!)

-> B = Benefits: List all the benefits they get for doing business with you. All of the benefits should be framed to show your prospect what’s in it for them. Remember the differences between a benefit and a feature! (This section of your ad will usually be bullets . . . loads and loads of bullets, sub-heads, etc.)

-> S = Scarcity: Tell your prospect that what you’re selling:

- is available only for a limited time;

- is available at a discounted price for a limited time;

- is available with all these free bonuses for a limited time;

- was produced in small quantity;

- there were only 150 copies printed, and if they want one they’d better act now, etc. etc. etc.

By creating scarcity, your prospect begins to think, “Gee, I’d better buy this before it’s too late!” which is exactly what you want them to think. One important thing to remember when using the scarcity tactic is that the scarcity must be real, and it must be perceived as real. In other words, be honest. Scarcity only works if you’re using it honestly. Whatever approach you take to positioning your offer with scarcity, make sure the scarcity is actual and factual:

-> A = Action: Tell them precisely what actions they have to take (buy what you’re selling) to get the benefits they want to enjoy from your product or service. Assume nothing! Don’t assume that your prospects are smart enough to know how to pick up the telephone, fill out the order form, fax the order form, etc. . . . you’ve got to tell them exactly what to do to order.

-> W = Warning: Warn them what will happen to them if they choose not to take action. Tell them very clearly, and in no uncertain terms what benefits they’ll be missing out on if they choose not to take action. Make them really feel the pain of remaining in the situation they’re in, if they choose not to buy. I call this the “Status Quo Syndrome”. If your product or service really delivers a solution to your prospect’s challenges, frustrations and anxieties (and it should), then it’s your duty to do everything you can to get them to order - so you can benefit their life and solve their problem(s). Right? Right! So remind them of the status quo of not taking action.

-> N = NOW! Make sure you have a powerful offer that motivates them to take action now. Don’t let them put it off. If you do, chances are very strong they won’t order from you (at least not from this ad/mailing/ contact). It’s not guaranteed to make you money every time you run an ad. Obviously you’ve got to do your research, and you’ve got to have the talent to create each part of the procedure . . . that’s where the entire first two sections come into play. ========================================================
3. “I spy with my little eye” ========================================================
Become aware of your customers for two main reasons. You can sell them more and I bet you remember that it’s 5 times easier (and cheaper for that matter) to sell to your existing customers then to sell to the new one.

The first step will be to develop a form to collect your customer names… see if these big shots are doing this - you at least should consider same (it’s always cheaper to piggy back on someone else promotion after they have spent thousands to prove that it works - I mean replicate!)

Check This form out here:

If you are already sitting on the gold mine and not mining it to it’s full capacity, but chasing these illusionary new sales, wasting your advertising dollars in process…STOP NOW! And learn from experts

Now, once you have captured their details - your goal would be to sell them, right? Not only you can approach them with special offers, etc but you can maximise your sales opportunities by giving them something like this:

What if you don’t have database and suddenly become enlightened with the fact that you need to get one fast, or ELSE? Well don’t try conventional advertising as you surely will waste your money. Instead use the direct response approach. Good example can be found bellow:

More to come. Stay tuned, sell more, prosper and most importantly - have fun! ===========================================================

In Next issue:

1. Golden Rule #16 of Successful Advertising.

2. Business Buster #5.

3. More of “I spy with my little eye”