So I’m standing in the Foyer of the Crown Plaza Hotel this morning because my Company’s sent out a Major League Speaker, when a lady that works in our local Auckland Market approaches myself and my wife Erlinda and says, word for word:

“My husband and I go out on a regular basis with a bunch of product newspapers and give them out to just about anyone we can. Is this a good way to build our business?” BOOOMMM the old Shot gun Approach

Here was my response to Vicky:

“Vicky, have you ever been to Sky City Casino? Have you ever played a slot machine? Well, imagine going to Sky City Casino and playing the slot machines and right after you put your money in, you line up the fruits in the little windows before you pull the lever. What do you think would happen more often?

What you are doing by just going out and handing out newspapers (or brochures, literature or business cards) to complete strangers, is like throwing a handful of mud up against the wall and seeing what sticks. Imagine instead of doing that you were able to clear a path to your target, before you start shooting. And what if you had the advantage of a good quality Scope? What do you think the outcome would be?

What if you knew more about your Prospect and their situation than your Prospect knew about your company and Product? Then, and only then, could you present a solution to that person’s problem that your company, product or business opportunity might provide.

Imagine if you went to the doctor one day and without asking, your doctor took one look at you and began writing a prescription without even asking why you were in his or her office. Chances are, you wouldn’t be going to that doctor again. {mind you that is what most of them do today }

Why? Because they assumed that they knew your problem without asking and that he or she could provide a solution to a problem which they don’t even know existed.

Are you doing this, to your leads, contacts and prospects?

Are you assuming that everyone has the same challenges as you and would like to be pitched on your Product or company?

If so, I bet your business is not growing very well.

Instead of just pitching everyone you meet and vomiting all over them about your Company, Product or Business Opportunity, try striking up conversation and asking enough questions about them and their situation, to find out if they even have a problem or not.

If they let on that they do have a problem, ask more about it and find out how they feel about it. This will help you uncover the best angle to take when approaching them about a potential solution. By you asking all the questions And LISTENING you are in control and the prospect is telling you all about them and their situation and whats more they are thinking you are a really great person..Why? Because you care and you have allowed them to discuss their favourite topic THEM!!

Apply this strategy, find out more about your prospects than they find out about you and/or your product, company or biz opp and I assure you, you will start collecting bigger, better and faster paychecks all the time.
To Learn More About People and How best To deal with Them Click Here:TEACH ME ALL ABOUT PEOPLE…NOW!

Axel Henriksen “The Wizard Of Wealth”

Hey I just had to post This Here as it is absolutely Right and I must admit That I have Major Difficulty Understanding How ANYONE would Fall for this RUBBISH??

I absolutely love this topic. I am not a guru or anything, but I have been around and this is what I have found:

I bought into the whole we’ll do the work for you , and no calling, and no selling, blah blah junk. It wasn’t until I started listening to people like Mike, and being a part of my Leaders Team with my business, that I started finally getting it through my head that I had to become a real business person, I had to learn to talk to people, and I had to not only represent my company and customers well, but branding myself crucial . I just cringe when I see the daily ads that come around that say make money doing nothing, or make money in your underwear (yuck). I especially hate it when they tell you that you never have to advertise or talk to people, it’s all lies. I especially get sad because I know that these people that send me those ads, are probably good people that bought into the bogus claims, and I just wish that I could pick those people up and show them exactly how easy it is to make money if you have the right backing, training, and desire.

Branding and Saturation Worries, this is how I dealt with them EASILY(for example, there may be other companies that teach you this stuff, but this is my company’s example, you can see how I think the trend is going to shift):

As far as saturation goes, I do not have to worry about that now with my company, because I’ve been using a business model that uses the power of infomercials and a HAP (Home Agent Program) program. This is Direct Response Network Marketing. I get everyday consumers (those who do not buy from the internet), and team members through this company’s shows on television. It’s funny but a lot of times when a customer calls to order, lets say a nutrition product they’ve seen on the show, they sometimes end up on our team. How is that? Well, when we speak to consumers, we become their personal consultant on whatever product they buy. We are taught to treat these people like gold, to create a good re pore with them. We also give them our home phone numbers so that if they have any questions about a product, or want to order more, they know they can contact us personally. We also follow up with them 2 weeks later to be sure they received their product and to see how they are doing with it. This is how we brand ourselves with our company. They are surprised to find out that we are doing this from our homes and they get really intrigued and want to know how they can do it too. There have been many people who have joined our team that way and they were not marketers at all, but they sure were trained to speak to people, brand themselves, etc.

But I have noticed a HUGE increase in saturation in many of these online businesses (like GDI, Berry Tree, etc). I tend to shy away from them because knowing that these are internet based businesses (or at least that’s what most people who join them treat them as), I know I would not get as many sign ups if I joined them now, as when they first launched, but I sure would not forget to show opportunities to those people who are not online specifically. I personally wanted to reach consumers and team members online and offline.

You are leaving tons of money on the table….:

1. when people are closed minded and think they can take the easy way by not doing business-like things, like branding yourself, and learning to speak to people.

2. totally forgetting about those potential customers and team members out there who do not spend day and night on the computers, but may love what you have to offer. Sometimes you must go offline and let those people out there know about you.

When there is talk of saturation, there shouldn’t be worry, because there are millions of people out there who just might like to hear what you have to offer them.

Now back to your question: my question is…is the age of Personal Branding and Magnetic Sponsoring DEAD?!?!

I say a HUGE Hell No, . Mike has certainly taught me a few things with Magnetic Sponsoring that I use when I speak to potential team members. And, you’ve seen exactly how I brand myself, by creating trust, care, and communication.

Brenda Sue

How are you progressing on your journey to success?

New results? New you? Did you make something BIG happen in the past five days?

Please let me know what’s happening for you. (Notice I didn’t say, “to” you, but “for” you.)

In the meantime, let’s recap Success Principles 1-4.

#1 - People play to the level of their competition. (So surround yourself with greatnesss.)

#2- Always be a Four Quarter Player. (Don’t put off until tomorrow what you must do today. Quit “shoulding” all over yourself and turn your “shoulds” into “musts”.)

#3 - 90% of getting what you want is knowing what you have to give up, to get it. (Know exactly what brings you “closer to” and “away from” your goals.)

#4 - Learn to discipline your disappointments. (Consistent energy brings consistent results. Keep your highs low and your lows high. Become resilient to adversity.)

Now, once you’ve mastered #’s 1 - 4, you will be ready to take on Success Principle #5, which states…

“Succcesful people do what others find boring or uncomfortable.”

This Principle is all about taking ACTION!

And 99% of the time, I’m referring to the #1 Skill you will ever act on to develop your career as a marketer.

It’s called Prospecting.

Not just talking about it or thinking about it, but actually doing it.

Not just being a spectator, but being a player.

Getting IN the game, getting your uniform dirty and getting banged around and bruised up as a result of committing to your success, by Prospecting.

You see, successful people create such a stir around them by Prospecting, that they forget about the little “cares” that don’t serve them

I call this “Block & Focus”.

They block out distractions, (like other people’s opinions), and focus only on Revenue Producing Activity.

Prospecting. Sorting. Uncovering people’s needs, strengths and goals and pairing them up with a solution to their problems.

This is the key to your success.

Talking to new people all the time.

It’s the lifeblood of your business.

Learn to do what others won’t, so you can have what others can’t.

By learning to Prospect, you will be learning to lead, influence and develop.

You lead, influence and develop YOURSELF first, then others will follow.

But you must learn how to do it and do it effectively, because if you cannot prospect, you will struggle forever.

Remember, in your business, there is no shallow end. It’s sink or swim and the sooner you learn how to prospect, the sooner you will be on the path towards great success in your enterprise.

So, to re-cap…Success Principle #5 states, “Successful people do what others find boring or uncomfortable.”

What are you willing to do today that others won’t, so that you can do the things tomorrow, that others can’t?

Until next time, to the TOP it is!

Axel

P.S. Your next Message will be…”3 Qualities of a Master Prospector”
Keep your eyes peeled for it.

P.P.S. Put your business on the Fast Track to Success. Quit wasting time with the duds and learn to enroll the studs.
Imagine a $36 investment helping you earn thousands per month!
MySalesSuccess and MyNetworkSuccess could equip you with the skills, if you let it.
http://www.myprofile.com.au

Networking University
Presents
Recruiting Through the Power of Conversation…

By Doug Firebaugh

Conversation.

The REAL secret to recruiting in network marketing…

If you think about it…

The secret to this business IS conversation, and it is something we all have done for a long time, and many have even mastered.

Then let me ask an obvious question here:

Why do people not use more conversation as a recruiting tool?

Good question….according to psychologists, we hold as adults around 100-150 conversations a day minimum…and these can be very strong recruiting tools if properly utilized.

Have you ever talked to someone and after they have walked away, you thought, “Shoot! I wished I would have mentioned my company or product…?”

Well….nowadays, you really need to be more professional with your approach in conversations, and also in general…people today get hit up a lot by telemarketers and less than professional networkers, and you need to have a much more professional and focused approach that gets their interest when their defenses are down…

That is why conversation is such a great tool…most people during a conversation is at ease and their defenses are at bay…not up…

KILLER Secret:

The power in your words and connection in your relationship can prove to be magnetic to many folks…

So….

If there was a way to ask something that would come across like you are not really trying to carry on a recruiting conversation but a caring conversation…

Would you want to know about it?

Hope so!

There is a question that I have used, and taught for years that seems to really strike a chord with people…and gets them to really think…

And the question is so soft that it usually gets a positive response…

When i used it, it rarely got anything but a continued conversation and interest…

What’s the question script?

1) “John….let me ask you a personal question that I have asked some other folks..I’m just curious…what is the biggest concern you have as far as where your future is headed?”

(Security…time…education for kids, retirement…etc)

2) “That really is important to you isn’t it?”

3) “Let me ask another question…if I could help you address that concern with a company and program that I have recently run across, would you take a serious look at it and see if it would be something that might be right for you?”

(usual answer is “sure”…)

Then you simply move them into a conversation about your company, product and what else that is deemed appropriate…

Easy?

Yep!

Does it work?

YEP!

Has it proven effective?

Absolutely!

Will you try it?

Good question!!!!!!!!

I encourage you to try this “Conversation Recruiting” strategy and see if it works as good as it has for others…

And don’t be surprised if you end up with a new person you have sponsored!

blessings…

Doug Firebaugh (www.passionfire.com)

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

1. Golden Rule #13 of Successful Advertising.

2. Use “Multi-Selling Channels” To Get New Customers - Even If You Have Little Or No Money! Business Booster #3

3. “I spy with my little eye - great marketing ploy” Today you’ll see 4 brilliant marketing angles
implemented by real businesses in real life - no BS.

Word count for this issue: 1574 Approximate time to read: Less than 6 minutes.

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1. Golden Rule #13 of Successful Advertising.
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Nobody has been able to show a relationship between advertising recall and actual sales. The
standard form of measuring the effectiveness of an advertisement by mainstream advertising agencies and media representatives is by recall. Or how many people actually remember the advertisement after it runs for a set period. This has to be considered as is really stupid.

The only thing that should count from your point of view, is not how many people remember your advertisements - but how many actually went and bought your product. If all you want is recall, just run advertisements featuring chimpanzees dressed in a swimming costume. Sales is where it’s at, so don’t get bamboozled by fancy words and advertising jargon.

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2. Business Booster #3 - Use “Multi-Selling Channels” To Get New Customers - Even If You Have Little Or No Money!
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This has to be the best kept secret of the mail order industry. If you are marketing products directly through TV infomercials (half hour commercials),newspaper advertisements and mail order … you will sell 8 times more again if you also get the buyers into your retail store. In fact, the really switched on retailers and corporations (including banks), are jumping on the direct mail and direct response marketing bandwagon like hungry fleas jumping on a dog. All hands on deck so to speak.

So before we can look at different ways to sell your product, we need to look at what most people in business are doing … and that is, in most cases, they are only selling their products through one “selling channel” - a retailer will only sell in a shop, a wholesaler will only sell to retailers using agents or sales representatives, a mail order merchant will only sell using mail order, and so on.

If you compare your business to a building that is only supported by one foundation pillar (the selling channel), and the building gets bigger and bigger, that’s OK as long as that pillar remains strong. However, if for any reason that one pillar weakens, your whole building comes crashing down. If, on the other hand, you build your business on many pillars (selling channels) and one of them weakens due to economy or whatever … your business still stands firm.

In other words, the more ways you sell or distribute your product the more solid your business. Joseph Cossman - a self made millionaire - used this multiple selling channel technique to sell millions of dollars worth of products over 20 years! In his opinion …

>> 25% of your success is product

>> 75% of your success is in the

selling and promotion of that product He used this procedure dozens of times and it never failed him. So now we use the same process for selling our information products.

We’ve sold our products using direct mail, faxes attacks, magazine and newspaper advertising. We’ve used retail and online bookstores and wholesale distributors. We have sales people selling our products and we have been participants in trade shows and even sold by seminar selling methods. We’ve licensed other people to reproduce and sell our products.

So from first hand experience, we can confirm that this “multi selling channel” approach really works. We’ll take a look at the successful formula that Joseph Cossman and many other successful business owners have used, but before we do so, you’ll need to develop a couple of selling tools to promote your new product.

Tool 1: Promotional Article; A new product is likely to be sold through several “selling channels”. To be able to do this you’ll need a “promotional article” or a catalogue sheet, written about your product. This sheet should have a photo of your product and a good description of what your product is and how it’s to be used, plus what benefits the customers will get by using your product. Keep this sheet low cost - black and white will do fine. This selling tool will be used to give to your distributors, to accompany press releases, used at trade shows and so on.

Tool 2: A Testimonial Sheet;This should be from your satisfied customers, end users, distributors and dealers. Testimonials sell and give your product credibility. The best way to get them is to audio-tape your happy customers telling why they liked using your product or doing business with you. That way you can use the testimonial in a transcribed form (on paper), or on audio-cassette. And If your products are expensive enough to warrant it, you can even do the testimonial using high quality on video which is really effective. Today you can actually most of them on DVD because the costs are so low and easily accessible using very low cost tools.

Tool 3: A Good Sales Letter (Or Two) This is what will accompany the first two selling tools. A good sales letter will open many doors for you and your products, when you are selling to wholesalers, distributors, retail and business customers. Now that we have the necessary “selling tools”, lets look at how we can use them to sell your products. Obviously, not all of these will apply to every product or service, but with just a little imagination I am sure you’ll be able to make some of them fit whatever you are selling.

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3. “I spy with my little eye”
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Today you are in for a real treat. I’m going to share with you not one, not two - but FOUR great marketing concepts.

You know that in order to sell more you need to be different, so that other people will take notice of you and your business. But how I can be different if I sell safety equipment - how exciting this is? Well let’s see… here what can be done:

Now if you really wanted your business to be noticed by your prospective customers, not only that but also remembered.
Besides - make people REALLY want to know what a heck is this.
Click bellow to find out…

Did you know that one of most effective methods to reach your target customer is to send them a postcard? Why is that you may ask - well for starters - it’s already open. When a person gets it from the mail box - they have to read it. So you get their attention - now what - a good headline will help, indeed. See for yourself a great example:

Finally the easiest way to attract new business is to SAMPLE your product and service. The strategy must be simple to execute, follow and understand. The cost of attracting a customer will be only your cost of product or your time. See for yourself how this clever business did it:

More to come. Stay tuned, sell more, prosper and most importantly - have fun!

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In Next issue:

1. Golden Rule #14 of Successful Advertising.

2. Business Buster #4 Secrets of designing irresistible offer that sell to your best customer.

3. More of “I spy with my little eye”

You Have to be a Real “People Person” to be Good at Networking. . . Right?

By: Ivan Misner

A common assumption is that a “people person” is the best type of networker. But this isn’t necessarily true. Actually, the only people who can’t profit from networking or referral marketing are those who don’t like people at all. But these are people who are not likely to be entrepreneurs or involved in sales of some kind in the first place. Most of them will be in careers that allow them to work alone in a back room where they don’t have to come in contact with people. They’re not going to be out there drumming up business.

Most people who have started their own businesses and who depend directly on others buying their products or services have at least a certain comfort level in dealing with people. They may not be outgoing or gregarious, but they can form meaningful relationships and communicate their ideas. A lot of people are like that, and for them, referral marketing is the best way to build their business, because referral marketing is marketing through relationships.

Often, introverts literally eliminate themselves from networking and relationship-building because they aren’t good at initializing conversations in the first place. This is unfortunate…because they are better at the part that is more important to the relationship process!

Networking is truly a two-part process. First, you have to meet someone new, and be prepared to share information about yourself which will be of interest to the person you have just met, whether for the person him or herself, or for someone in the network of the person you have just met. The extrovert may be better at the first part of the process—meeting someone new. But, the introvert is better at the second part—listening to the person he or she just met.

Yes, it’s true! The type of networking I recommend can actually be easier for the introvert than for the extrovert. If this doesn’t make sense to you, think about it this way: Networking is about building relationships. Extroverts love talking about themselves. Introverts are better at asking questions.

It’s important to point out here that even introverts (or should we say especially introverts) have relationships. There is a vital difference in the ways the extrovert and introvert build relationships: The extrovert wants to talk about himself, while the introvert wants other people to talk. However, the latter is perfect when it comes to building relationships. A good networker has two ears and one mouth…and uses each proportionally. A good networker asks questions and gets to know the other person. And once you know the other person, it is so much easier to formulate a solution (that you can provide) to solve a problem, or ease a concern.

So if you’re introverted, stop using that as an excuse not to network. Introverts who understand this concept are more naturally adept than extroverts at the art of networking because they are comfortable listening to other people. In turn, this helps them make true long-term connections with others.

Over many years of teaching people the art of networking, I’ve learned that there are many techniques that can be used to make the process easier—especially for those who are a bit introverted. For example, if you feel uncomfortable walking up to total strangers at a chamber business mixer, you can volunteer to be an ambassador for that group. In this role, you are in effect a host for the chamber, which makes it easier and more natural for you to greet people and say, “Welcome to our event. My name is [Ivan Misner]. I’m an ambassador for the chamber. . . .” Before you know it, the ice is broken, and you’re engaged in conversation!

Many opportunities to learn the art of network abound, and often in places you may not have considered. Do you do volunteer work for a cause about which you feel passionate, or for your church? These are great opportunities for meeting new people—many of whom could be future clients! Your services will always be needed for organizing committees, recruiting other volunteers (on the phone or in person), or soliciting donations for your group’s worthy cause.

Other people have become great networkers by joining a parent-teacher association—where there are certainly many opportunities to speak on behalf of the children—or perhaps coaching in a children’s sports league, working on a fundraiser, or even coordinating or speaking at a political event for a local or national aspiring candidate. (Once you have presented the platform of a political candidate to a group of voters that you have the power to sway to your guy or gal with your words, you can certainly present yourself in an equally-engaging style!)

Networking is a skill set that can be learned—no matter your level of gregariousness. If you remain ill-at-ease in environments where you have to mix and mingle or meet new people, we recommend that you take advantage of some of the many training seminars and workshops that teach you how to network effectively. You’ll find that when you learn ways to handle these situations, you’ll become more relaxed and confident in a networking setting.

Discover how to take maximum advantage of your own unique personality.