“How You Can Effectively Market With Little or Zero Marketing Budget By Using Effective Networking - Get Business and Sales Sent Your Way”

BY Axel Henriksen

While satisfied customers may well be your best sales force, that doesn’t mean they’re the only sales force and certainly not until you have huge numbers of customers willing to refer you to new prospective customers. There are lots of other people out there who can send business your way if you make the effort to network with them and make it worth their while. The concept of networking and word-of-mouth marketing is a very hot topic in business today for one simple reason: So many people are starting small businesses that need to find other businesses they can work with for mutual benefit. That’s why you will find no shortage of business, professional or service organizations through which you can meet other people. The key is to pick them wisely, choose only one or a few organizations that will be good for business networking and ignore the rest. Otherwise you’ll be spending all your time meeting and socializing and not working. Marketing without producing any financial rewards is another surefire formula for bankruptcy. For those of you interested in the % that word-of-mouth marketing accounts for it is a whooping 78% of all sales made!Now that includes your customers and any other source that is prepared to recommend and promote you to their clients, colleagues, family and friends.All forms of advertising are losing out big time and advertising agencies are struggling to cope with the Downturn.

How do you decide whether or not to join any specific networking organization or go to its social functions? Let’s ask another and even better question ” Am I likely to meet people there who will buy from me or refer customers to me? ” If the answer is no, don’t go unless you have some other reason for going.

The world is full of professional joiners who never met an organization they didn’t like. They go to all the meetings. They hold offices and serve on committees and boards, and since they do all that free work, the organizations love them. Nothing wrong with that. It’s just that when you run a business as a Sole trader you can’t delegate your work to others while you go out and play social butterfly. Remember your goal is to grow your business and make a Profit and that’s why Your networking time needs to be marketing time. This means putting yourself in front of potential customers or people who will willingly send prospective customers your way. With that in mind here are six guidelines for networking with others mutual gain.

1. Look for businesses that complement yours to network with. for example, put a tax accountant, financial planner, estate planning attorney, stockbroker and insurance agent together and you have five people who can refer customers to each other endlessly. Similarly, a wedding photographer would find it profitable to network with caterers, jewelers, bridal consultants, florists, churches, synagogues and reception halls. When a customer buys from you, what other products and services is he/she likely to want or need? Those are the type of businesses that would be excellent ones for you to network with. This is finding YOUR SUCCESS TEAM or the HUB of your Prospecting Wheel.

2. Competitors can also be an excellent networking opportunity. Just because you go head to head with other businesses doesn’t mean that you can’t work together sometimes for mutual gain. Have you ever noticed how one airline will book you on another carrier if it doesn’t have a flight to the destination or at the time you want? Airlines have an agreement whereby they book business for each other in return for compensation. You may find it useful to work out such an agreement with some of your competitors. Or you may have an informal agreement whereby you refer one of your competitors to customers for no pay. I frequently refer other speakers to potential clients if I can’t do a date or provide the kind of service at the price the client wants. Other speakers do the same for me as well. You may be a Wealth coach and you might network with another Wealth coach because they maybe Specialist real estate coaches and you might be a specialist Business inhancement coach or a Lifestyle inhancement coach etc.

3. Before going to a networking function, prepare in advance. Bring plenty of business cards. If you want to be remembered, have your picture printed on your business cards and do something with your name tags that will attract attention {I always have my own personalised name tag with me when I attend these meetings-secret here I have different name cards for different events}. Also before going compose and memorize a brief memorable statement and unique sales proposition when writing the description. For example - if I were going to a networking function my description would be” I like to work smarter through my websites, cd’s, dvd’s and seminars. My latest work is focused on teaching people how to become financially independent working from home with out any staff or paying any wages. I know first hand that it can be done and I want others to profit from what I have learned.” You can also call this your “Elevator speech” it has to take no longer than 30 seconds to say and yet include what you do for your clients.prospects market etc.

4. Once you get to the meeting make good use of your time. Arrive early and leave late. That way you’ll meet more people. Don’t stand around and wait for others to come to you. Act like a gracious host. Go up and introduce yourself to others. Find out what they sell and what type of people they want to connect with. If that’s not you, do you know others who might be of some help to them? If so , pass their names along. Encourage others to tell you about their businesses and you will be remembered as a brilliant conversationalist. If you know someone who might be a potential customer for them, pass the information along. After you learn about their work, be sure to deliver the short message {your elevator speech} about your business to everyone you meet because you just never know who or what they know that can be of benefit to you. Exchange business cards and write anything you need to remember about them on the back of their cards. Don’t be abrupt, but try not to spend more then 10 minutes with any person. Remember you are there to market your business and to help others. The more people you meet the more chances of forming a few good profitable relationships.Now adays a lot of business cards have a message on the back of them {well so would yours if you were my client} that I always carry a small notebook to write down peoples contact information on, now sometimes i get them to do and other times I make the notes myself.

5. Be sure to ask for leads and referrals. That’s why you’re there. After describing your business to someone ask “who do you know - who?” and describe your typical customer. It might be that person or you remind him/her of some one who could be your next big customer. As you get leads, write them down and follow up fast as possible.And remember to mention the person that referred you as it is often a good ice break and it pays value to that connection as well.

6. Always remember the Great Law of Life: (What goes around comes around.) If you want to get referrals you need to give referrals. Reciprocity is the basis for all good relationships and it’s especially true in business. When someone sends a customer to you, acknowledge it with at least a thank you note. A small gift is even better and sending him/her a customer is better yet. Keep in touch with those you network with. If you see an article or item of interest to them clip it out scan and email it or fax it to them. Finally, When you refer a customer to a business make sure it’s a quality business. If The customer gets poor treatment, it’s going to reflect poorly on you.

*Note just collecting loads of cards and thinking that you are building a huge network isn’t TRUE networking, far better to collect less cards and develop more relationships whereby you are actively promoting each other to your broader client base..now there’s a whole other story “Joint Ventures” and we will cover that another day.

Remember” People Do Business with People They Know Like and Trust” Your job/mission is to make sure that is YOU.

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About the Author: Axel Henriksen, Chairman, is The Owner of Axelhenriksen.com Web-Site-wizards.com. Millionaire-makers-international.com.

Master Licensee of Myprofile Online Psychometric Testing. Axel has 45 years experience in Manufacturing, Financial Planning, Sales, Copywriting, Certified Coach.

http://www.copywritingwizards.com

http://www.onlineofflineinformationmarketing.com

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

The best kept secret of making more sales by collecting customer names - revealed!

1. Golden Rule #15 of Successful Advertising.

2. Master your Salesmanship in Print and get more sales!

Business Booster #4

3. “I spy with my little eye - great marketing ploy” Even the “big” guys doing this.

Word count for this issue: 2,045 Approximate time to read: Less than 8 minutes. ========================================================
1. Golden Rule #15 of Successful Advertising. ========================================================

Don’t listen to opinions and advice from well meaning friends, family and business associates. Time after time I’ve seen a perfectly good advertisements being discarded because someone close to my clients said “Oh, I would never read that” or “This would never make me buy”.

Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can. Test the advertisement instead - you’ll make a lot more money that way. Well meaning advice is a dime-a-dozen. Don’t let it cost you thousands!! =======================================================
2. Business Booster #4 - Master your Salesmanship in Print and get more sales. =======================================================
According to Australian Marketing Guru Mal Emery it’s much better to get someone else to interview and ask the questions. These questions usually lead to other valuable questions but the questionnaire is the “meat” of the interview-it brings out most of the major elements you’ll need to create a winning advertisement or sales letter. The more research you do, the better your advertisement will be. In fact, your advertisement or sales letter will practically write itself if you’ve done your homework.

All good print advertisements and sales letters are “salesmanship in print”, and since ad writing is basically “salesmanship in print,” why not get in touch with the top sales people in your organisation? Then interview them thoroughly and have them sell the product or service, right then and there over the telephone, with your tape recorder going! Yes, that’s right-interview the top 3 or 4 sales professionals in your organisation and this will confirm many of the sales points and benefits of your product, and also reveal other things you that you most likely haven’t even thought of.

Let me tell you something . . . some of the very hottest copy you’ll ever write will come right out of the mouths of your top sales people {assuming that you do have a sales force}. And if the top sales person is you, then you must do the following:

-> Record yourself selling to 3 or 4 customers;

-> Take all the Recordings where you actually “closed” the sale, have them transcribed, and that will be the basis for your copy!

Now, please understand . . . your job’s not finished by a long shot, but a good portion of your copy might be taken directly from those sales interviews. Sure, you’ll have to add a headline, testimonials, the close, and other things like that - things that work well in person, but don’t translate clearly onto paper.

But a good chunk of your copy is written! 90% of the time, the transcript of the salesperson’s interview hits “spot on” the desires of the target market you should write to. Even if nothing else comes from doing this, at least it gives you a great start on your advertisement.

If you’ve studied advertising at all, chances are that you’ve come across the ever-popular procedure for writing ads: the AIDA procedure. Each letter in the procedure stands for a key word:

A = Attention: Get your prospect’s attention.

I = Interest: Arouse your prospect’s interest.

D = Desire: Intensify your prospect’s desire.

A = Action: Get your prospect to take action.

In general this formula is useful and good. It’s been used successfully for several decades and anything that’s lasted that long must work well. But, like I’ve mentioned before, today’s buyers (whether business or consumer), are more sophisticated, more suspicious, more skeptical and basically just plain not as anxious to buy from just anyone, anymore. We’ve all been “taken” one too many times. That being the case, we’ve got to let go of the old formulas for creating advertisements, and come up with new, powerful, proven formulas for advertising success. So, let me introduce you to the AICPBSAWN formula of one of America’s best copywriters, Brian Keith Voiles, a man who charges a minimum of $10,000 for an advertisement or salesletter!

The AICPBSAWN formula is more of a procedure and I call it a formula because when you combine all of the existing elements, they become something greater than they are independent of each other.

Here are the different elements of the procedure - in order of how they’d appear in your advertisement or sales letter:

-> A = Attention: Say something that gets your prospects attention; what’s the biggest benefit he gets from doing business with you, or what’s the biggest problem or frustration you can solve for him
- and what’s unique about doing business with you over any of your competition? (Headline, picture with caption, opening paragraph, opening statement, unique selling advantage, etc.)

-> I = Interest: Tell them the reason why they should be interested in what you have to say. (Your offer, answer to WIIFM (What’s In It For Me?), most powerful benefit, a benefit they can’t get anywhere else, your unique selling advantage, etc.)

-> C = Credibility: Tell them the reason why they should believe what you’re saying is true. (Success stories, case studies, testimonials from people who are like your prospects; and testimonials that focus on benefits - endorsements from “celebrities” of your target market, and other credibility builders, etc.)

-> P = Prove: Prove what you’re claiming is true through the use of more testimonials, facts, figures, etc. (This can be tricky!)

-> B = Benefits: List all the benefits they get for doing business with you. All of the benefits should be framed to show your prospect what’s in it for them. Remember the differences between a benefit and a feature! (This section of your ad will usually be bullets . . . loads and loads of bullets, sub-heads, etc.)

-> S = Scarcity: Tell your prospect that what you’re selling:

- is available only for a limited time;

- is available at a discounted price for a limited time;

- is available with all these free bonuses for a limited time;

- was produced in small quantity;

- there were only 150 copies printed, and if they want one they’d better act now, etc. etc. etc.

By creating scarcity, your prospect begins to think, “Gee, I’d better buy this before it’s too late!” which is exactly what you want them to think. One important thing to remember when using the scarcity tactic is that the scarcity must be real, and it must be perceived as real. In other words, be honest. Scarcity only works if you’re using it honestly. Whatever approach you take to positioning your offer with scarcity, make sure the scarcity is actual and factual:

-> A = Action: Tell them precisely what actions they have to take (buy what you’re selling) to get the benefits they want to enjoy from your product or service. Assume nothing! Don’t assume that your prospects are smart enough to know how to pick up the telephone, fill out the order form, fax the order form, etc. . . . you’ve got to tell them exactly what to do to order.

-> W = Warning: Warn them what will happen to them if they choose not to take action. Tell them very clearly, and in no uncertain terms what benefits they’ll be missing out on if they choose not to take action. Make them really feel the pain of remaining in the situation they’re in, if they choose not to buy. I call this the “Status Quo Syndrome”. If your product or service really delivers a solution to your prospect’s challenges, frustrations and anxieties (and it should), then it’s your duty to do everything you can to get them to order - so you can benefit their life and solve their problem(s). Right? Right! So remind them of the status quo of not taking action.

-> N = NOW! Make sure you have a powerful offer that motivates them to take action now. Don’t let them put it off. If you do, chances are very strong they won’t order from you (at least not from this ad/mailing/ contact). It’s not guaranteed to make you money every time you run an ad. Obviously you’ve got to do your research, and you’ve got to have the talent to create each part of the procedure . . . that’s where the entire first two sections come into play. ========================================================
3. “I spy with my little eye” ========================================================
Become aware of your customers for two main reasons. You can sell them more and I bet you remember that it’s 5 times easier (and cheaper for that matter) to sell to your existing customers then to sell to the new one.

The first step will be to develop a form to collect your customer names… see if these big shots are doing this - you at least should consider same (it’s always cheaper to piggy back on someone else promotion after they have spent thousands to prove that it works - I mean replicate!)

Check This form out here:

If you are already sitting on the gold mine and not mining it to it’s full capacity, but chasing these illusionary new sales, wasting your advertising dollars in process…STOP NOW! And learn from experts

Now, once you have captured their details - your goal would be to sell them, right? Not only you can approach them with special offers, etc but you can maximise your sales opportunities by giving them something like this:

What if you don’t have database and suddenly become enlightened with the fact that you need to get one fast, or ELSE? Well don’t try conventional advertising as you surely will waste your money. Instead use the direct response approach. Good example can be found bellow:

More to come. Stay tuned, sell more, prosper and most importantly - have fun! ===========================================================

In Next issue:

1. Golden Rule #16 of Successful Advertising.

2. Business Buster #5.

3. More of “I spy with my little eye”

How To Effectively Use Offline Advertising To Build Your Online Business
by Axel Henriksen

First of all let me say that having spent the past 42 years working closely with small and large businesses all over the world and I know exactly what works when it comes to offline advertising. What I have found today is that that online businesses have a built in advantage when it comes to promoting their business offline. That’s assuming that You already have a website and autoresponder in place to lead your prospect to Check out this site: www.xtrapay4u.com. If You Don’t already have a Website Checkout:www.web-site-wizards.com When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can’t use offline methods to build their businesses and sell their products and services. A lot of online based businesses forget about offline advertising until just recently when these new kidz on the block finally realised that they had been missing a large part of the market and are now evangalising my tried and true offline methods . It is important to combine offline and online advertising together in your marketing campaign Check out www.onlineofflineinformationmarketing.com. This will give you a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get. In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business. Finally you need to view offline marketing as a long term commitment. I’ve seen businesses over and over run an advertisement, not get the response they were looking for, and quit. This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesn’t mean that you can’t change the advertising copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job. Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.

- Classified Newspaper Ads - Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Here’s a great source for running classified ads. http://www.nationwideadvertising.com

- Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.

- Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.

- Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreading the cost out over several of you. You can have leads routed into one phone number and divided out to all advertisers or have each ad display a different phone number.

- Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

- Get 250 free business cards here and leave them everywhere you go. http://www.vistaprint.com

- Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

- Give away promotional items such as free mouse pads, screen savers etc. Put your advertising on the mouse pads and give them away at computer or internet events.

- Advertise in card decks. The card deck you advertise in should be targeted toward internet users. You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you’re selling business books, you will want to market to business owners. In conclusion, if you have a business that’s only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.
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About the Author: Axel Henriksen is a 42 year veteran of sales and marketing and has made over $3.5 Billion dollars in sales in that time. His millionaire-makers-international.Com website contains the Top 5 work at home websites, make money fast websites, make money articles. Visit it today here: http://www.millionaire-makers-international.com

What Is Great Online and Offline Advertising Really?

Many business people have a mistaken idea about the distinction between sales & marketing. The common view goes something like this. “Market by advertising to get your name out there, so that people will be familiar with you. When they need what we’re selling, they’ll know who to call”. That’s the Advertising mans mantra. We Find this is what all the major companies do to “BUILD THEIR BRAND” but it’s not what the majority should do or could even afford..

And off they go, to promote their company with image advertising that shouts to the world how great they are. They include their Best photo and a whole list of the Degrees and awards {if they have any that is} to impress upon the prospect why they should rush on in and deal with them.

They hope, and they prey that some how, some way, the message about their brand will stick in people’s minds. Never knowing if it does, or if it doesn’t. Or whether their marketing dollars are paying them back in increased sales. If you can’t measure the returns, the sales, the visitors you should not do it at all!!

Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing. Hahahahahaah Your website designer LOVES YOU….

This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different. Remember the get Paid for Selling YOU! and the bigger your spend the more they EARN!

Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop.

If you don’t know how many sales dollars your online/offline advertising is really bringing in, stop advertising until you DO!

Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.

Great Advertising is Nothing Less Than “Salesmanship in Print”! So unless you have Compelling Words On paper or Your website..you are not communicating with your prospect.

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitments, leading up to a transaction. It might start with something as simple as an exchange of information. For example, the prospects name & address, in exchange for some information about solving a problem. That’s always a winning formula. Prospects will respond very favourably to a Free report about your product or service and how it can help them.

When a prospect takes this step, they are actually qualifying themselves, persuading themselves, and giving you permission to follow up with them, all at the same time. And without any investment in personal selling. Permission marketing is the only thing that works today, the day of forcing people to buy buy with your foot jammed in the door is OVER.

After all, why should you waste your valuable time talking to a prospect that isn’t already highly qualified, and predisposed to buying from you? Attraction Marketing is the only way to get the Right prospects and Clients for your business.

The key to profitable sales, marketing, and advertising lies in the response. Yet 90% of businesses fail to ask for, and track incremental response in their advertising. The only thing they track are sales, and then wonder why their results are so abysmal.

Why Is Incremental Response So Important?

Because it tells you what you’re getting, so you can change what you’re giving, until you get what you want.

The majority of people need to be exposed to your value proposition more than once before opening their wallets anyway. Why not play an active role in the process, and track the response you get to each successive stage of commitment? Today People want to build a relationship before they will trust you enough to do business with you. Our records show that it can take anywhere from 5 - to as much as 25 approaches or contacts with offers to win over that prospect.

Think of a pyramid, with rows of blocks piled one on top of the other. The wider you build each row, the better your chances of getting to the top.

If all of this sounds just too simple, and you don’t believe it has the power to line your pockets with all the money you want, think again.

There are millions of businesses out there that just don’t get this.

Nobody knows for sure how an individual will react to a given message. But en mass, human nature is as predictable as the hands on a clock. If you broadcast a message, the collective response will consistently come back to you within an amazingly small variance. So measure your response, try things, and repeat. It’s that simple. the Most famous line even that increase sales way of the scale was “Rinse and Repeat”

Set up a few pay per click campaigns on google, track your investment in real time, and start experimenting to see what kind of desirable actions you can get your visitors to take right away when they read your sales message. You get instant feedback, and changes are no cost. The whole set up runs for about the cost of a few cups of coffee a day.

Think of it as your own personal marketing laboratory. When you find something that works, you can replicate it in other more costly forms of media. “Rinse and Repeat”

And remember, it doesn’t matter if you’re selling printed cars, make up, mobile phones, herbal remedies, information products, sales and marketing courses, or anything in between, the same principles apply. Click here To View the Full Course The Wizard Of Wealth

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~~ The Outstanding Results in Marketing ~~

Leading Small Business Marketing Newsletter

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Welcome back to Outstanding Results in Marketing!

In this issue:

1. Golden Rule #11 of Successful Advertising.

2. Secrets of writing powerful headlines that could make you rich.

3. Do we need another soft drink?.

Word count for this issue: 2042 Approximate time to read: Less than 7.5 minutes.

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1. Golden Rule #11 of Successful Advertising.
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Consider using benefit driven headlines in all of your advertisements.

On average 5 times as many people read the headline as read the rest of the advertisements copy. If reader’s attention is caught by the headline - they will read on.

Unless your headline sells your product or service, you’ve wasted 90% of your money. The best headlines are those that promise the reader a benefit - lose weight, meet new friends, less tooth decay, easy to maintain garden, make more money, get relief from arthritis, increase your sales and so on.

Please remember that the headline is the “Advertisement For Your advertisement.”

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2. Secrets of writing powerful headlines that could make you rich.
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It pays to have Powerful Headlines On All Your Ads, Letters and Promotions!

A headline is an ad for your ad. 80% of your promotion’s success or failure lies in what you say in your headline. A good headline can also be used as the opening line for your sales and telephone people.
In order for it to be effective, a headline must promise a benefit (the biggest one you can find about your product).

What is the reader going to get if they read further?
All too often people talk about ‘features’ in their sales and marketing efforts. For example, a car advertisement may say” “Fully adjustable leather seats and welded alloy body. What it should say is:
“Arrive safely and rested thanks to the welded alloy body and fully adjustable leather seats”.

Once you, learn to speak about the difference you or your product is going to make in your customer’s lives, you’ll be on your way to marketing heaven. But be warned. It’s like learning a new language and you’ve got to practice … and practice … and practice. It took me years to really understand how to do it. Was it worth the effort? You betcha!

Good words to use in your headlines are:

- You
- Your
- Yours
- New
- Good News
- Attention
- Money
- Sex
- How to
- 7 Reasons Why
- 9 Ways To

… and what is the best word of all? … FREE - FREE - FREE! Did I say FREE!!!!

Everyone loves to get something for nothing. Whatever you do, your headline must be easy to understand and offer a benefit. Here are some headline starters you could use:

” How to …
” Free Report (gift, consultation, trial lesson, product give away, ice cream) ” 7 Ways to . . . (have a better looking lawn) ” Wanted: ” Announcing:

Learn how to write headlines, and the best way for you to get good at it is to get hold of some good headlines and practice re-writing them to suit your particular product or service. You should write out at least 50 headlines following this formula, and here’s a few to get you started . . .

>> At Downtown new Mexican restaurant your first meal is FREE

>> Your TV fixed in 4 days or it’s FREE

>> How to become debt - free and stay that way - forever!

>> Do you make these mistakes in job interviews?

>> Smart Car Owners: Save up to 87% off retail prices on your spare parts

>> Attention Home Owners - Don’t buy any curtains until you read this

>> Wanted: Your old shredder - Get a minimum $300 trade in on our new models

>> Good News for Franchise Owners: Here’s how to get hundreds of qualified leads at half the cost

>> Why some foods explode in your stomach

Want to see more headlines like this - go here:http://www.copywritingwizards.com

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3. Do we need another soft drink?
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Whether you are a mortgage broker, plumber wholesaler, retailer, a service provider or in any other area of the business - you are faced with a steep competition.

Open the yellow pages and you’ll see pages and pages of similar businesses - advertising… spending their marketing budgets - big and small ones.

Let me ask you - do we need another soft drink? - No Do you care about new pizza place? - No - you got used to the one you buy from now. Do you give rats about Joe’s lawn moving business? NOPE!

What if you are Joe and wanted to promote your new and exciting business venture? Well…. how Joe is different from Bill or John - now we talking point of difference or Unique Selling Proposition (USP). Perhaps your prefer to call this Your Customers Unique Buying Advantage?
(YCUBA)

Our national icon - Warehouse using (you know it) “Warehouse where everyone gets the bargain and the money back guarantee” - shall we, get our marketing scalpel and dissect this one?

First comes the branding - Warehouse - it’s important when you are big and established, but when you are small (like 95% of New Zealand businesses) and new - branding doesn’t matter. Spend money on exposing benefits and not your name. Remember the slogan of modern marketing is “What’s in it for me?” - Joe’s Cleaning Services - “So what?”

The client of mine has increased their turnover from $300K to $1M by doing one small change in the way they promote the business.If you’d like to know how - click bellow:
www.copywritingwizards.com

Next is targeting - “everyone” - this is a rare exception when a discount chain of stores appeals to everyone. Normally you’d narrow your target. It’s hard to be everything to everyone. If you run an automotive workshop - you’d say “car owners”. If you are chiropractor - then you’d say “People with a spine” - it’s funny, it manages to cut through our immunity to advertising and it’s different. See how this Chiropractor made a difference:
http://www.orco.co.nz/gfx/chiro.jpg

Then comes The Proposition “gets a bargain” - hard to argue, isn’t it. You’d love to get bargain, I’d love to get barga1n, everyone likes bargains! It’s a discount chain after all!

And finally - the guarantee: “money back guarantee” - risk reversal. Why do you need it? Let’s see: Most likely you’ve been burned in the past by dodgy deals and so have many of your prospective customers. Naturally, you are skeptical. How would you overcome the skepticism? - By giving them a guarantee!

In Next issue:

1. Golden Rule #12 of Successful Advertising.

2. Secret # 2 of designing irresistible offer that sell to your best customer.

3. “I spy with my little eye” - new section of this newsletter will deliver to you unusual marketing strategies successfully used by a business “next door”

Welcome to the Myprofile Reseller Partnership Program.
Are you looking for a rewarding career change?
Would you like to help businesses, teams and individuals improve their personal and workplace effectiveness to make a massive positive difference to their lives?
Would you like to be part of a dynamic growing business that is as committed to your success as you are?

Then Myprofile is for you.
What do we look for when selecting Resellers or Licensees?
 A demonstrated passion for personal development
 A passion for improving businesses, teams and individuals
 Professional (corporate) presentation
 Business (referral) networks
 Experience in HR, Coaching/Teaching, business, marketing or sales
 An entrepreneurial spirit
 A strong desire to succeed in your own business

What does Myprofile offer you?
 Access to global markets, sell, present or coach anywhere in the world
 A chance to be part of a multi-billion dollar industry
 World-class training and support systems
 Access to all Myprofile assessments
 Generous discounts, bonuses and overrides
 The advantage of time-proven programs, assessments and systems
 Personal satisfaction from working with a professional team Achieve financial success
Why not turn your business contacts and personal knowledge into a serious and ongoing business income.
If your background is in business, sales, marketing, HR/Recruitment, coaching or training/teaching, then this is the perfect opportunity for you.
Our Reseller program can be incorporated into your existing business or profession, or operated separately.

Reseller’s income earning opportunities
Our Reseller Partners program is a straightforward plan that allows Resellers to earn personal and residual income in four different ways:
1. Direct Sales Commissions and bonuses (personal sales)
As a Myprofile Reseller, you earn excellent profits on the sale of Myprofile pre-paid coupons to casual customers. Coupons are used to complete a Myprofile assessment on-line. Resellers receive sales commissions and monthly performance bonuses based on their personal sales for each month.
2. Ongoing Commissions
Resellers earn income every time one of their clients or customers places an order
with the company. Once you have signed a client they are always your client and
you earn ongoing commissions on all purchases made by those clients every month.
3. Recurring monthly commissions on Unlimited User subscriptions
Resellers have the opportunity to sign a client as an Unlimited User Client. These clients are usually from the recruitment and HR industries and are high volume users of pre-employment assessments. These clients pay a monthly subscription fee to Myprofile, based on the number of recruitment consultants using Myprofile. Resellers receive residual commissions on monthly subscriptions received by these clients.
4. Bonus Referral Fees
Resellers may introduce other Resellers to Myprofile and earn a one time referral fee for their sponsored Reseller. The referral fee varies in each country and is set by the Licensee.
5. Qualify as a Licensee
Resellers can qualify as a Licensee and increase their income by building a business with multiple distribution channels.
And for Licensees
6. Group override bonuses

Licensees earn an override commission on total monthly group sales of their Resellers, including their own sales.

Sales opportunities are everywhere
There are many opportunities for you to sell Myprofile solutions. We recommend that you commence your Myprofile Reseller business by focusing on one or two market segments where you can establish a solid client base. Where you can become well known and respected, and can leverage off the success of clients using their testimony to expand your network within those markets.
Choose from one of the many market segments and specialty areas below.
What is your background or profession? If you are a teacher, then education is one that you have expertise in. What are you passionate about? What contacts do you have? Are you connected in an industry or profession?

Myprofile is primarily a business-to-business company. Your best prospects are entities that use or would use, multiple profiles per month as a part of their activities or, the service they provide. Whilst you should sell to individuals, family members and colleagues etc for their personal use, the real money is made when you do business with other businesses.

Myprofile – Job & Careers
This product is designed for pre-employment assessment, employee relationships, communication and team building.
Businesses to prospect are:
Companies with many employees, i.e. multinational, government, councils, state owned enterprises, franchises, retailers, call centers, hotels and resorts,manufactures, IT, telecommunication, media, transport, banks.
Human Resources service providers such as: HR companies and consultants,employment and recruitment firms, internet job boards, career councilors, resume writers, vocational guidance.

Mycoach
This product is designed for coaches and managers to provide in-depth analysis of styles and how to manage and develop talent to maximum potential.
Businesses to prospect are:
Coaches, coaching franchises, management consultants, life coaches, business coaches, executive coaches and mentors, sports coaches, trainers, managers, executives, staff trainers, hr managers, conflict resolution mediators, consultants, business and university leadership programs, churches, sales trainers, training and technical colleges, business colleges.
In fact any business or organization that employs staff and wants to reduce conflict, increase retention and improve management skills.

Mychild
This product is designed for parents and children to improve relationships and to understand children’s potential and career pathways.
Businesses to prospect are:
Social welfare, family clinics, schools, colleges, parent organizations, teachers, churches and ministries, fund raising organizations, career guidance councilors, youth groups, youth support organizations, educational institutes, parenting organizations and services

Mynetworksuccess
This product is designed for direct sales home based businesses providing guidance on sales, prospecting, sponsoring and managing teams.
Businesses to prospect are:
MLM, network marketing organizations, direct sales companies, franchises, sales trainers, real estate, realtors

Mysalessuccess
This product is designed for everyone in sales or sales training, sales management, or hiring sales people.
Businesses to prospect are:
Business employing and managing sales representatives, including, retail, real estate, insurance, telecommunications, and outbound call centers

Myclient
This product is designed for the financial industry to provide understanding of clients’ behavioural and financial style
Businesses to prospect are:
Insurance, financial planners, financial advisers, accountants, mortgage providers, banks, funds managers, stock brokers, planners, wealth creators, property advisers

The Opportunity:
“Your success is what really matters”
This is not just another marketing slogan or sales pitch.
The Myprofile Reseller Program provides a competitive solution to its Resellers.
We share your vision of business and revenue growth and, most importantly, we recognize that we can only be successful if you are.
Our unique and immensely popular assessments are designed for everyone, everywhere. They provide you with a great opportunity to sell to individuals, businesses and organizations in many different areas.
Our continual product innovations will help you satisfy your customer needs
with world-class solutions that are designed around business needs.
With multiple income streams you can achieve excellent sales with Myprofile products. Our discounts, commissions and performance bonuses will help you reach your long-term financial and growth objectives.
And you’ll receive all the tools, advice and marketing and technical support to ensure you are successful in the marketplace.

Authorised Resellers
The Authorised Reseller status is for any individual or business that either wants to use the products in their own business, or wishes to promote and sell the products to clients.

Benefits
 Recognition as a licensed Myprofile Reseller
 Dedicated management and account support
 Access to all Myprofile assessment products
 A Complete Business Start-Up Kit which includes User Guide and marketing CD
 Generous discounts on all assessments
 Personal commissions (discounts) based on sales volumes as per the Reseller Agreement
 Personal performance bonuses as set out in the Reseller Agreement
 Residual commissions on monthly income from subscription clients
 Access to ongoing training programs
There are no educational or certification requirements to become an Authorised Reseller

Resellers can qualify to become Licensees
A Reseller can qualify to become a Licensee and earn a Licensee Override Commission provided they meet their country qualifications.

Authorised Licensees
Authorised Licensees demonstrate an increased dedication to Myprofile products.
Licensees have gained extensive industry experience in business or in their profession.
In return for their participation, Licensees will receive additional benefits such as override commissions, performance bonuses, the ability to recruit Resellers to their team and increased levels of financial returns.

Benefits
 Recognition as a licensed Myprofile Reseller
 Dedicated management and account support
 Access to all Myprofile assessment products
 A Complete Business Start-Up Kit which includes User Guide and marketing CD
 Generous discounts on all assessments
 Personal performance bonuses
 Access to ongoing training programs
In addition
 Licensees earn generous personal commission (discounts) based on their own sales volumes as per the Licensee Agreement
 Licensees earn an override commission on total Monthly Group Sales of their Resellers, including their own sales
 To maintain Licensee status and earn override commission, the Licensee must exceed set Monthly Group Sales targets (personal sales plus Reseller
sales).
 Licensees earn residual commissions on monthly income from subscription clients.
 Licensees earn a percentage of a Resellers Group Sales if their Reseller qualifies as a Licensee.

Joining is easy
If you feel you have what it takes to become a Myprofile Reseller or Licensee, then we want to talk to you. Please send an email with your business profile or CV to Axel@myprofile.com.au. After we have received your information, we will contact you to discuss the opportunities with you.

There is a A$650 investment fee that provides for your Reseller License and you receive a complete Myprofile Business Kit to get you started. If you’re not working with Myprofile you’re missing out on a world of great selling opportunities,customer loyalty and profit potential.
Thank you for your interest. We look forward to welcoming you as a valued Reseller or Licensee with Myprofile.

Myprofile Reseller Program
Contact Axel Henriksen
telephone +64 9 483 4029
email axel@myprofile.com.au
Website www.myprofile.com.au/reseller

or

Contact Elise Chanesman
Telephone +61 2 9332 4288
Mobile +61 408 306 080
Email elise@myprofile.com.au

Company contact details
Head Office Myprofile Pty Ltd
P.O.Box 1497 Double Bay NSW 2028
Sydney Australia
Phone +61 2 9389 2800
Fax +61 2 9332 4699
Web www.myprofile.com.au
Email info@myprofile.com.au
ABN 37 097 530 428

One Way To Eliminate Price Resistance….

My favourite way to avoid price resistance is to use the apples to oranges comparison formula as opposed to apples to apples. The reality is of course you can’t compare apples to oranges of course because they’re totally different.

That’s how you want to make it seem to your prospects so that they’re never comparing you apples to apples with a competitor.

For example….when offering information products we’re continually looking at ways to add value. Sometimes it’s as simple as a transcription of a CD quickly turned into a manual and CD package. We prefer to turn it into a manual because a book is easily compared to another book…and books are worth $20 to $30 as opposed to a manual which could easily be valued at 5 times that amount. Besides, we now have a pack to offer, not just a CD.

If you try and deal with price resistance by arguing in favor of your higher quality, your better service, etc… you’ll find it difficult to make sales most of the time.

People DO want superior quality goods and services, but are still not keen to pay premium prices for the privilege.

Many marketers fight this battle unnecessarily – it is much easier and much more effective to switch the standards of comparison. For example, winning by comparing oranges to apples and then throwing in the superior quality at no extra cost.

When you’re in a head to head battle selling situation with a competitor, this technique can still be used.

Recently when consulting to a client who‘re-manufactures’ car parts to shiny new, we were faced with this apples to apples competitive bidding warfare. Simply it was too easy to be compared to a competitor. Something had to change, and it did!

Simply, I switched them to the customer loyalty model of when you buy 5 the 6th one’s free. This was regardless of how long it took them to buy 5 units – a tally was kept. What it did was get the buyers excited and eager to order more and more with a prospect of getting the 6th one free. And more importantly keeping all the profit on the 6th purchase.

Clearly we were no longer comparing apples to apples…it was now apples to oranges with outrageous financial reward to my clients. The competitors are still trying to work out what happened – in fact…they think my clients gone nuts….yeah…all the way to the bank.

Where possible, never allow your product to be compared apples to apples. The ease of the sale will depend upon it.

Best Regards,

Mal Emery

Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.

That’s because there are many lessons here that I know will have a positive impact on your bottom line.

And I’m happy to share it with you.

Let’s get started.

Many times when a client sees me for advice, that’s one of the questions I ask.

“What’s your story?”

Most times I get back the plain vanilla type of response.

You know, like: “I sell an e-book,” or “I’m a consultant”, or something like that.

All dead boring answers.

And when I finally wake up, after repeated “Are you still there Pete” urgings from the client, I give it to him straight.

You see:

There’s no story.

There’s no intrigue.

There’s no passion that’s going to get attention.

That’s where I come in; to find “The BIG Idea” behind their story that’s going to get attention, get acted upon, and get the orders rolling in.

It doesn’t happen by accident.

This is where I spend most of my time. Working out what angle to take, delving deep to find the real story that’ll make the sale.

Anyway, in yesterday’s email I said there were 7 BIG things I do before I write a word of copy, that almost ensures a successful promotion. It was an off the cuff remark, but it has caused a stir!

Basically, I got flooded with emails asking me, pleading with me to tell them what are the 7 things? Please tell me? What are they?

So I’m sorry about that.

I should have included them in yesterday’s email.

But I’ll make up for it now.

Okay, the 7 things I do before I a damn thing are:

STEP 1: I get to know the market:

Ask yourself: What’s His Or Her Day Like? The answer will give you true empathy for your market.

STEP 2: I get to know the product:

You must have a deep understanding of what you are selling and what it means to the prospect doing the buying.

STEP 3: I turn features into benefits and then into the feelings the prospects gets and the emotions he or she will feel, when they experience the benefits of the product:

You’ve got to really understand how these benefits will IMPACT the lives of your prospects. You’ve really got to feel this at a gut level.
Empathy plays a BIG part in this.

BIG TIP: Forget about what you are selling and concentrate on who is doing the buying. Take this advice on board to BOOST your sales.

STEP 4: I create a list of Power Words and Phrases:

Power Words and Phrases are simply words that hit your prospects at a deep, emotional level. They are vivid and compelling. I make a list of all the good words. And I make a list of all the PAIN words, the bad words as well. This way, when I actually start writing copy, I’ve got a powerful list to plug into my copy.

Example: Let’s say you’re selling Burglar Alarms.

Here’s a short list of words and phrases you could sprinkle throughout your copy.

Here are some feel good phrases:

* You can rely on
* Shelters you from
* Now you can forget about
* You can rest easy
* Protects your family
* Guarantees
* Saves you needless worry
* A lifetime of
* Sleep secure
* Safe and sound
* In safe hands
* Full protection

Here are some feel good words to use:

* Secure
* Safeguarded
* Defended
* Relax
* Safe
* Protected
* Protection
* Safe haven
* Privacy
* Insurance

Below are the PAIN words, the FEAR words; the words that agitate the problem!

* Criminals
* Vermin
* Thugs
* Menacing
* Smashed (as in smashed in doors)
* Raped
* Pillaged
* Robbed blind
* Brazen thieves
* Criminal intent
* Threatening
* Alarming
* Home alone

See how these Power Words and Phrases can give your copy the edge? It’s emotional stuff!

STEP 5: I answer all the objections a prospect could have about the product I’m selling that may kill the sale:

When selling face to face, your prospect would raise an objection and you would solve it right there and then. In Direct Response Marketing, we do not have that luxury.

And in most cases, every product or service has a potential objection that may kill the sale. So in your copy you have to raise these objections and solve them. It’s a big mistake to think your prospects won’t care.

They will.

If there are questions unanswered, objections not solved, then the chances of getting the sale falls sharply.

Think about it, we’re all the same.

If we’ve got questions about a purchase, well we want them answered before we hand over the cash. Your prospects and customers are no different.

STEP 6: I develop an outrageous offer:

You must add perceived value and excitement to your offer! Make your offer Irresistible; make it almost too-good-to-be-true. And then back your offer up with solid, believable reasons why you are making such an offer.

Ask yourself:

What do my customers really want?

What do they crave?

STEP 7: And then I write out dozens of headlines:

By this stage my mind is racing. I know the market, I know the product and I know all of the features and benefits of the product and I know exactly what this means to the prospect.

I’ve created a list of power words and phrases, I’ve got my objections covered, I’ve developed an outrageous offer that’s gonna get a lot of attention; now it’s time for my headlines.

If I haven’t got the BIG Idea yet, this is where it will hit me.

Okay, that’s my process. We haven’t got room here to go through this formula in more detail, but you get the idea. You can see now why I never stare at a blank screen; why I never get writer’s block.

But let’s get back to: What’s Your Story?

What makes what you’re selling the logical choice? How is it different than the rest?

You see, you can’t be plain vanilla; you can’t be the same as everyone else. You’ve got to be the one thing in your prospect’s busy day that gets her attention and gets her blood pumping.

So think about what you are really selling. This 7 step formula will help you immensely.

So if you’re selling e-books, no, you’re not selling an e-book on how to get your baby to sleep.

You’re selling peaceful nights, a healthy parent and child; you’re selling the feeling of waking up in the morning feeling refreshed, alive, and fully awake after a good night’s sleep.

You’re selling the feeling of having a healthy baby that’s happy in the mornings.

Can you see the difference? Great!

So you tell your story in an emotionally charged way that immediately connects with your prospect.

So what’s your story?

Dig deep and find out what your prospects really want. And then deliver your message in an emotionally charged way.

Be different from the rest. Be exciting, stimulating, to take your message beyond the plain vanilla flooding the market.

That’s how you get attention. That’s how you get the sale. And that’s how ultimately you’re gonna get rich.

And that’s what I really want you to do; so you too can get the outrageous results my Clients and Members get. That you too get the marketing advantage over any or all of your competitors.

Until next time, I’m out of here and back to this deadline.

Dedicated To Increasing Your Profits,

Pete Godfrey
The Wizard of Words
Copywriter & Sales Strategist

So kick back, get comfortable and enjoy the following information. And then apply this info on your next promotion and watch your sales soar.

Look, I may sound like a broken record but I’m going to keep saying it. As a marketer, you’ve got to know why your customers buy.

What motivates them?
What do they want?

You see, it’s never about you - it’s never about what you’ve got to sell.

It’s all about them, your prospects and what they want, need, desire and so on.

And once you get this and really understand this concept, selling is gonna get a hell of a lot easier for you. I’ve got a big sign on my wall over the top of my monitor.

It reads: Sell the Concept, Not the Product!

So what does that mean?

It means, instead of trying to flog your product or service with logical reasons, try selling the feeling that your prospect gets when she owns your product.

Sell the end result.

Sell the outcome that your prospect gets from using your product.

So, if you’re selling a diet book, don’t sell the techniques used in the book. Don’t sell the boring recipes. Sell quick results.

Sell her on the outcome, losing weight. But more than that; take her into the future.

Hold her hand as she walks into her favourite clothing shop. Guide her as she buys that new pair of jeans, you know, those special ones, the jeans she’s been scared of getting because her thighs were too fat.

Sell her the feeling of trying them on, of looking in the mirror and seeing how they hug her firm behind. Let her see this, let her feel this; let her imagine the admiring glances as she walks down the street.

Can you see the difference?

Instead of selling boring old recipes you’re selling a completely new lifestyle!

Okay, just understand that people buy for many reasons and most of these reasons haven’t got anything to do with your product.

People buy for their own reasons, not yours.

And the more you know about what makes people tick, the better your business is going to be.

So I’m going to help you out here and give you eight of the many motivational buying triggers to get you started.

Eight reasons why people buy.

Your job is to try and incorporate some of these buying motivators and the emotions behind them into your product or service.

1: More Money.

People want more of it. They may want to start their own business, get a higher paying job or invest in real estate or the stock market.

Greed is a powerful motivator.

Greed is what starts wars and each and every one of us, to some degree, possesses this trait.

And what about you?

Do you want more money? Then simply
Click below and get started.

www.emotionaladwritingletter

2: Save Money.

We all want to save money right?

And we all like to get a bargain.

3: Save Time.

People are rushed and they want to save time.
They may want to work less and spend more time enjoying life.

4: Look Better.

People want to look better. We’re a vain bunch aren’t we? We want to lose weight, tone our bodies, or improve our facial features.

We just want to look good.

5: Live Longer.

People want to live longer. We may want to get in shape, eat better or gain extra energy.
We’re all searching for the magic pill.

6: To Be Loved.

People want to be loved. We crave love.
It’s a basic instinct that we all share.

7: To Be Popular.

Here’s another basic instinct that drives people.
Most people yearn for popularity; to be noticed.
Don’t neglect this one in your pitch if it’s appropriate.

People love to be popular and to look better than everyone else. And many people never get this; never get the recognition they think they deserve.

Your job is to give it to them.

8: To Gain Pleasure.

They may want to have a holiday; they may want to satisfy their appetite for exotic food or sexual desires.

We want to be spoilt and pampered and made to feel special; to enjoy the good things in life and have some fun.

Okay, that’s eight motivational triggers you can adapt and use. Here’s how to use one of them.

Let’s say your product’s main benefit is that it saves time. Well then it’s your job to sell the benefits of all the extra time they’ll have.

Not the product.

You emphasise in your copy all the things she can now do with that extra time.

Lie on the beach, spend more time with the kids, or take up that correspondence course she’s been putting off.

See how your copy is now about her and not your product?

You’re not going on and on about this feature and that feature, or how long you’ve been in business.

No!

You’re coming out and telling her she can now spend more time with her kids if she gets your product! And that’s one hell of a difference!

You see, your prospects are selfish; deep down we all are. Now don’t get hung up on this; just accept it. I’m not here to change the world or see things how I want them to be.

As a marketer, I can’t afford that luxury.

And nor can you.

You’ve got to see things how they are. And that means being aware that your prospects are selfish little creatures and are concerned only with things that directly affect them.

This means:

They don’t care about your grand opening

They don’t care how long you’ve been in business

They don’t care that you’re a nice guy or gal

Unless you can show her how this affects her and how she can benefit from your claims; then she might listen.

So, will she save money at your grand opening with all your opening day, special prices?

Will she save time because of your great parking?

Will she gain pleasure from your products?

Yes?

Then make sure you mention this in your copy. Benefit after benefit after benefit; all piled one on top of another.

That’s how you get `em interested in what you’re selling.
And that’s how you make the sale.

Because it’s always about them - never about you.

Dedicated To Increasing Your Profits!

Pete Godfrey

Three More Ways To Make Your Offer Irresistable

In you previous Success Marketing Strategy I gave you four tips that you can employ in order to create successful offers.

Let’s quickly review them:

#1: The offer must be clear

#2: The offer must be a good value

#3: The offer should either involve a discount, a premium, or preferably both

#4: There should be a logical reason for the offer

There are three other tips that I know that when used will strengthen your offer which I will give you now:

#5: There should be a reason for immediate action - expiration dates, limited availability or a bonus for fast response. These all work well in creating a sense of urgency on the consumer’s part.

#6: There should be a strong, clear, direct call to action. Tell the person exactly what you want him to do. Do you want him to pick up the phone and call? Go to a website? Come in to a business? When? What will happen when he does?

Here’s a good call to action, for example. Cut this coupon out of your newspaper. Bring it in to any of our locations any day of this week from 8:00 am to 8:00 pm. Take it to the cashier at the counter; she’ll give you your free travel alarm clock a gift for just coming in while the supply lasts. Then feel free to browse through our unique travel store. Take advantage of the huge mark downs and sale prices and get a second travel clock free with any $50.00 purchase to give to a friend.

#7: Consider mentioning or even emphasizing your guarantee. Guarantees are not tired, not worn out - they still work. They’re still important to people. If you offer any kind of guarantee I think it ought to be an integral part of all your advertising.

These seven points are the keys to creating successful offers for just about any type of product or service. In the next Success Marketing Strategy that will arrive to you in just a couple of days I will give you some ‘idea starters’ as a quick list of possible offers for all sorts of businesses.

Dedicated To Multiplying Your Income,

Dan Kennedy