“When You Are In MLM You Must Consider The Following; Are Deception And Lies Part Of Your Business, By Which I Mean Have You Been Told The Truth…Really?”
“When You Are In MLM You Must Consider The Following; Are Deception And Lies Part Of Your Business, By Which I Mean Have You Been Told The Truth…Really?”
I really want you to think outside the box with me on this one.
We know that having sales skills is essential to success in network marketing and that every kind of business, really, is in the sales business.
BUT… if the ONLY thing that you and I sell people is our mlm opportunity and the company products, then ALL we are is glorified sales reps.
Nothing more.
And if all we are is sales reps… then no one wants to talk with us.
Why?
Because no one gets excited about having to brainstorm some lame-yet-realistic-sounding
excuses as to why they can’t buy what we’re pushing… when really they just don’t
have the heart to tell us they couldn’t care less about us or our “business plan.”
No one likes being backed into a corner where they’re forced to be rude because you can’t
take a hint.
The problem with being “just” a sales rep is that it’s outdated.
People don’t have time to listen to yet another sales pitch.
That doesn’t add any VALUE to their busy lives.
You have to give them more than that if you want their attention.
Your prospect can go out and join any one of a hundred different work-from-home deals. Yours
does not stand out as anything special in their minds.
“But I thought you said we have to learn how to sell?”
Yes, but understand that the type of selling I’m talking about and the type of selling most people think of - the kind their companies teach - are two completely different things.
Let me ask you a question.
What is it that makes sales hard? I mean really,why is it so difficult?
It’s having to convince the other person that they want what you have when really they don’t.
Am I right?
So… if that’s the case… what if the other person already wants what you have? What if
they’re already looking for it?
Then the “type” of selling you have to do is completely different. You’re not pitching them,
you’re educating them.
Here’s a little secret for you: The heavy hitters don’t sell business opportunities.
Why?
Because they know that that’s not what people are looking for.
Here’s where you must study outside of your companies TOOL BOX Such as All of our Top Leaders Do
In fact, a business opportunity is the last thing they want to sell!
No joke. That’s not just a tricky play on words.
The way multi level marketing is REALLY done - the way the gurus who make as much money in a
month as most people make in year do it - is by putting their opportunity on the back burner and forgetting about it.
And I’m not talking about retailing your company’s products either.
There’s something else they sell in order to build their business that you won’t hear about
from them, your company, or your upline.
During my struggling years of mlm, back when I was attending every local, regional and national conference I could, there was something that always confused me. And I never got the answer to it until I began studying sales and marketing from sources other than my company.
There was this one guy, a top dog in our company, who was a complete mystery to all of us “common folk.”
We all knew who he was. We all knew that he drove the most expensive cars of anyone, that he
had the biggest houses and the fanciest suits.
What we didn’t know was how he did it.
And boy did we want to.
Because at the huge national pep rallies, he was never jumping around on stage sweating up a storm as if he’d been snorting cocaine for the past two hours (like all the others were).
And none of us really wanted to do that. None of us wanted to act like a pack of 1st graders having a birthday party at Chuck E Cheese. We just gritted our teeth and told ourselves, “If this is what it takes to get there, then this is what I’m gonna do.”
But watching this guy, one would get the impression that he couldn’t have been more
indifferent to all the hype going on around him, despite the fact that he was making 5 times as much money as the other leaders.
No matter who we asked though, even our own 6- figure-earning-upline, we could never figure out how he did it year after year after year - ‘cuzhe sure as heck wasn’t doing it the way the rest of us were.
Usually the response was just, “I don’t know.”
But the best answer I ever got was, “He sells some kind of system. Don’t worry about it though, he doesn’t do it the company way.”
Well I did worry about it. Because I got sick of being an evangelist doing it the company way.
So what DO the gurus sell?
How could they sell something other than a business opportunity and still build a MASSIVE
organization (and make it look easy)?
Later, after I finally reached a level of success I had never even thought possible before
(sponsoring 20 or more people every month without breaking a sweat) it all made perfect
sense. I finally understood how that guy in my previous company did it.
Here are some of the things I realized:
-First and foremost, the heavy hitters only bothered with the people who were already
looking for what they had.
-Secondly, they understood what people were really looking for in the first place. And so
they offered more than an opportunity, which was just one puzzle piece in the overall picture. They offered their customers something of much greater value, something their companies could never provide: Themselves and their expertise.
-They learned about sales and marketing techniques from sources other than their company.
Because what they were doing was not taught by any company in the industry.
-They invested in their customers first before they asked for money or any kind of commitment. This might sound corny, but it is the formula that every great marketer has used to build enormously profitable businesses.
-They gave people a true marketing system with which to build their business. They gave them
the “how” rather than the “what.”
By doing all this they become more than just another zealous sales rep peddling their wares.
They set themselves apart from everyone else out there and by doing so, they attracted people to them in droves.
The lesson?
Don’t be afraid to go against the grain and differentiate yourself. Often times this is the
best marketing decision you can make.
To Your Success,
Axel Henriksen,
“The Wizard Of Wealth”
http://Axel4Life.magneticsponsoringonline.com
P.S. - Hopefully you found the information in this email helpful and hopefully you’ll take
action and apply it in your own business. I’m sure you agree that it can make a big difference.
Another action that can make a big difference for you is discovering the powerful 7 part system I’ve created for you at:
http://Axel4Life.magneticsponsoringonline.com/
If you have not already taken the time to read my message to you on that page, you owe it to
yourself to at least give it a quick peek. You might be surprised by the nuggets of business
building wisdom you’ll discover simply by reading that letter…
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