Special Marketing Tools

By Axel Henriksen “The Wizard Of Wealth”

Today it is getting extremely hard to grab and hold your prospects attention for any length of time due to information overload, masses of offers via every form of media you can name here’s and example of what I mean:

We’ve been talking about the number one most important asset of any business, which are its customers. In order to properly embrace this I must first tell you about a thing called “Marketing Noise”, which is a catch-all term representative of the tremendous amount of marketing going on all around us.

It’s everything from billboards, car and truck signs, bus bench signs, displays and signage in stores, flyers stuffed in bags, flyers under windshield wipers, direct mail, brochures packed in with purchases, brochures in with credit card and utility bill statements, radio commercials, TV commercials reduced from sixty to thirty seconds, telemarketing, personal selling, cable TV shows that are really commercials, ads in magazines and newspapers.

It’s even the mountain of emails that you are undoubtedly receiving everyday in your inbox if you are reading my Success Marketing Strategies.

It’s a fact that the average adult consumer is presented with more opportunities to spend money today in one 4-hour period than he was in thirty 24-hour periods just a decade ago. There is a mammoth amount of marketing noise bombarding the consumer every day that is vying for his discretionary income and his credit.

In business-to-business marketing the same basic situation exists. Although there is less cold call selling going on today than at any time I can recall there is much more business-to-business marketing taking place.

The card deck is just one example of media has been invented in the last decade to go after business-to-business. The number of business magazines, newspapers and trade journals carrying advertising to the executive and business owner has more than tripled in the past five years.

Trade show attendants are at an all time high. DVDs, computer CDs and other electronic media are being used as brochures as well as in place of sales calls today. There is a mammoth amount of marketing noise bombarding the executive, manager and business owner.

Then within all that marketing noise there is all the direct competition in your particular field. Competitors who grow more sophisticated and aggressive by the minute, not only competing for new customers but also attempting to take away your present customers. What are you doing about it?

In your next Success Marketing Strategy, I will reveal what I believe to be your best strategy to eliminate this business erosion that is taking place.

So Now We Have all Turned To Social Network For The Answer-YES

well thats fine and it is indeed very exciting and we are connecting like crazy all over the place on sites such as:

LinkedIn

ecademy

Ryze

Ojeeze

Spock

Facebook

Myspace

Ezifinda

Hi5

Bebo

BNI

Hoverspot

ikarma

konnects

oldfriends

Netlog

Whoswho

just to name a few of them……..my questions are:

“Are we ..that’s me and You getting the best use out of these tools?”

“How many of these sites can we really Use?”

‘Which are best for what-do you Know?”

“The Purpose for Using These Sites?”

and My Favourite Question:

“How Can We Monatize the Use of These Sites?” Well that is why most of us are using them..RIGHT!

Okay Now I will give you a few Examples of What is and Has Been Working Very Well For ..US ..Now That Means My Clients and us.

1. Build a relationship FIRST before you go all gang busters and start blowing your “Special Just for you Buddy Offers all all over Me” Does that ring any Bells?

2. Finout if what you are About to offer me will be of any interest at all to ME. Hey just ask me a few questions before you go blurting out your stuff at me.

3. Did YOU even Bother to check out what I do? OOPs Sorry about that didn’t know you was in the same business as me I know for sure that most people that pitch me via any media have done little if any research into me and what I want or do and yet the pitch me anyway

Types of Business Cards

Tactile cards: Some cards are distinguished not so much by how they look as by how they feel. They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds or embossing. The cards below have GOLD embossing on them which puts them into a very highclass high cost attention getting arena. Tactile cards tend to be considerably more expensive than regular cards because they use nonstandard production processes such as die cuts And we consider them Worth the additional costs.

Multipurpose cards: A card can do more than promote your name and business–it can also serve as a discount coupon, an appointment reminder or some other function. Many of our client think that having a calender on the back will make people want to keep them and put them in their wallets or purses {We on the other hand prefer to put another marketing message on the back such as a special offer that is only available by using this card} It may also provide valuable information that the average person may need. For example, a hotel may include a map on the back of its card for any guests who are walking around the vicinity. A card of any type can be made multipurpose by adding these types of features.

Outside-the-box cards: A wildly original, fanciful or extravagant presentation can draw extra attention. Creativity knows no bounds–except the amount of money you wish to spend. I’ve seen examples of these types of cards that were made of chocolate, Candy bars, Mints, bottle openers, key rings or that folded out into a miniature box to keep small items in. One of the most notable was a dentist’s card that included a small compartment for dental floss to be pulled out. We tend not to use or promote these because unless you are an art lover or collector of unusual business cards or have a need for that item..if they don’t fit into the card holder easily ..out they go!!! Mind you the card makers and the advertising GURUs often love these because they are indeed creative..but as we say if it don’t sell it ain’t worth XX And that’s because I am no gambler so I like what I call my “Double Headed BizCard” which ever way the prospect turns it they gets a message..could even be the same message on both sides now there’s that might work

Now as much as I would like to keep on writing here and giving you the rest of those very effect marketing tools ..I’ve just run out of time today and will have to save that for another day ..

You could always checkout www.onlineofflineinformationmarketing.com and pick yourself up the full package there so as you can get to it right now make those Profits NOW!

This entry was posted on Monday, January 21st, 2008 at 11:58 pm and is filed under Misc. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.